Predictions 2010 Breakfast Briefing

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Presentation that I'm using for the IDC Predictions Breakfast Briefing on Jan 27th, 2010

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Predictions 2010 Breakfast Briefing

  1. 1. Michael Fauscette, Group Vice President, SBS ©Copyright 2009 IDC 2009 IDC 1-10
  2. 2. New Normal Social Business Mobility Cloud Lasting Change © 2009 IDC 1-10
  3. 3. Social Business • Connected • BYO Workplace • Socialytics • People as the platform Changing culture © 2009 IDC 1-10
  4. 4. Social Business External Sales – Marketing – Product – Support - Service Blogs – Communities – Social Networks - Ideasourcing – Microblogs – Syndication – Virtual Conference - Video Wiki’s – Social Analytics – Collaboration – Mashups – Platforms - Internal © 2009 IDC 1-10
  5. 5. Mobility “There’s an app for that!” © 2009 IDC 1-10
  6. 6. Mobility • The new enterprise desktop • Augmented Reality • Context aware applications / location based •  Android is the next “killer” product for Google © 2009 IDC 1-10
  7. 7. Augmented Reality: Location + Context + Content © 2009 IDC 1-10
  8. 8. Context Aware apps •  Context aware SW + Internet of things + Real-time decisions? © 2009 IDC 1-10
  9. 9. Cloud © 2009 IDC 1-10
  10. 10. Cloud Services Every Other Cloud Industries’ Cloud Services Business (Process-as-a-service) Cloud Applications (Apps-as-a-service) App Dev/Test App Deploy The IT Industry’s Cloud (Application) Cloud Services Platforms Cloud Infrastructure (Infrastructure-as-a-Service) © 2009 IDC 1-10
  11. 11. Reinvention •  End user exercise new found leverage to pressure established vendors • The subscription effect • Horizontal meets vertical – a hybrid world • A-la-carte Partner Programs • Virtual staffs © 2009 IDC 1-10
  12. 12. Some Implications   Mobile   People as the   Real-time platform   Collective intelligence   Trust   Video   Ubiquitous information access   Conversations   Always on   Transparent  Shared Control © 2009 IDC 1-10
  13. 13. Contact Michael Fauscette mfauscette@idc.com Twitter: @mfauscette Blog: www.mfauscette.com © 2008 IDC © 2009 IDC 1-10

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