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E2 0 Partner

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A brief discussion of the social enterprise and a look at the use of social tools in partner programs.

A brief discussion of the social enterprise and a look at the use of social tools in partner programs.

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E2 0 Partner E2 0 Partner Presentation Transcript

  • E2.0 for Partner Management Michael Fauscette, Group Vice President, Software Business Solutions Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.
  • SF Zoo Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.
  • Social media for business purposes is precipitated primarily by younger employees who have a fascination with presently available web sites offering these services. CEOs, COOs, CFOs find them distractions and most professional business people I AM SURPRISED HOW LITTLE I KNOW ABOUT MOST OF THE PROGRAMS YOU LISTED. I AM MUCH LESS SKILLED IN CURRENT COMPUTER TECHNOLOGY AND PROGRAMS THAN I SHOULD BE! I hadn't really given much thought to the business value of these services. I have noticed several major companies moving their product image to social networking sites Social networking will enhance and increase customer interests, loyalties and product passions to ensure a corporation will stay afloat over the next three years. I think the world is changing and facebook and wiki's and blogs may play an important role in the future of IT. Kids are the future they will dictate that social networking become more prevalent in business. not IT, not the lawyers, but a generation of social networking kids growing up on it! Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.
  • Use of Social Networks for Business Source – IDC QuickPoll January N=390 Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.
  • What Tool Would You Consider for Social CRM? Source – IDC QuickPoll January N=390 Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.
  • Enterprise 2.0 Applying emerging technologies like Web 2.0 accompanied by organizational, cultural and process changes to improve business performance in an increasingly connected Global economic environment Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.
  • Web 2.0 Empowerment Democratization -Wisdom of Crowds -Mashups -Crowdsourcing -Wiki’s -folksonomy -Blogs -presence -Micro-blogging Platform ©2009 IDC | Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.
  • Key Elements Search Authoring Links Tags (folksonomy) Association Notifications Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.
  • Consumer Collab CRM Content Apps Apps Online Community Platforms – connecting, sharing, collaborating, building relationships/trust, publishing/authoring – UGC, customers as consumers Social Analytics Ideasourcing Enablers Wiki Social Wiki Customer Blogs Blogs Service +traditional Crowdsourcing Social SFA Collab (predictive selling) Brand Monitoring / building Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.
  • Consumer Collab CRM Content Apps Apps Online Community Platforms – connecting, sharing, collaborating, building relationships/trust, publishing/authoring – UGC, customers as consumers Social Analytics Facebook SocialText Concursive Google Apps LinkedIn Lotus UserVoice Cisco Eos Connections Oracle Sales Reality Digital MySpace Sharepoint Prospector Twitter MyLife Jive Bright Idea Google Apps OneRiot Google Apps Omniture Wink Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.
  • Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.
  • Some examples Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.
  • SAP  SAP EcoHub •  New catalogue + community site •  Incorporating user ratings and comments •  Discover, Evaluate, Buy Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.
  •  DS Solidworks •  Crowdsourcing product enhancements •  Incorporating customer ratings •  Social Media Manager •  Executive blogs •  Channel initiative - local presence Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.
  •  IBM collaboration in Second Life (P2P networking) •  3D virtual world where IBM and partners collaborate •  Enables partners to meet other partners from across the world in a virtual conference room. Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.
  •  Cisco partner space and virtual events (P2C networking) •  Partner Booths: visitors learn about a partner’s Cisco offerings in a 3D environment •  Events: Cisco and partners host live and on-demand virtual events, simple one-time Web seminar or complex events with many seminars, breakout sessions, and custom exhibition halls and booths. Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.
  •  Other P2P and P2C networking •  Microsoft Channel Builder •  SAP PartnerEdge P2P Network •  mix.oracle.com Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.
  •  IBM web content syndication •  Takes IBM content including collateral, demos, product information, video and webcasts and syndicates to partner’s website •  Content looks like it’s part of the partner’s site & automatically updates, ensuring partners have the most up-to-date sales and marketing assets from IBM Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.
  •  Sun catalog syndication •  Online catalog showcases Sun products and technologies, and embeds in the partner’s web site. •  Complete and up-to-date information on Sun products and technologies •  Allows customers to request a quote directly from the partner. Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.
  •  IBM search engine optimization (SEO) •  Assess how a partner’s site performs in online searches & recommends improvements to drive increased traffic •  Helps partner identify and capture prospects that access their site from a search engine. Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.
  •  Microsoft ISV SEO •  Fee-based or co-funded campaign. •  Service performs analysis of partner’s site and suggests a plan to improve organic search result ranking •  Also provides recommendations on how to improve conversion ratio of visitors to sales leads Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.
  •  Cisco small business site •  Customers who come to this site can enter a live chat with a Cisco rep. •  The Cisco rep can connect the customer to a partner to continue a live chat, based on the profile and presence information of registered partners Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.
  • •  Create community •  Creating local presence (blogs, microblogs) •  Capturing / sharing knowledge (wikiʼs, microblogs, networks, LinedIn groups, etc.) •  P2P networking - enabling “solutions” •  Conversations Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.
  • •  Brand monitoring and building •  Increasing sales effectiveness - visibility, ongoing conversations •  Lower customer service cost while increasing satisfaction - provide service when, where and how customers want it Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.
  • •  Increase innovation and greater opportunity to meet customer needs by using crowdsourcing and the wisdom of crowds (lower cost methods for building requirements, understanding customer needs, etc) •  And remember: –  Web / e 2.0 is about spreading control across a broad audience, adding value, building relationships, conversations, & increasing transparency –  It’s not just tools, it’s about changing process and culture! Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.