Building your Digital Portfolio Michelle Fabiaschi MSPC 3440
Build a Website <ul><li>Free- Viviti.com </li></ul><ul><ul><li>“ Visual” or HTML </li></ul></ul><ul><li>Paid- Bluehost.com or Godaddy.com </li></ul><ul><li>URL- YourName.com or YourNameResume.com </li></ul>
What to Include on Your Website <ul><li>Press/media, contact, career highlights, distinctions, bio, blog, case studies, about, skills, experience, credentials, intro, consulting, vision, endorsements, resume, newsletters, news & events, volunteer projects, strengths, social networks, interact, demo real, art portfolio, sample projects, personal information, professional information, wiki, speaking events, awards, profile, photos, videos, associations, clubs, technical competencies. ( Source) </li></ul>
…Continued <ul><li>Video “interview” </li></ul><ul><li>Video of a talk or seminar you conducted. </li></ul><ul><li>Photos of your workspace, if it helps to illustrate your personal brand. </li></ul><ul><li>Photos of you with important people in your industry. </li></ul><ul><li>Audio testimonials from previous clients and coworkers. (Source) </li></ul>
Create a Blog <ul><li>Wordpress.com </li></ul><ul><li>Google Blogger </li></ul><ul><li>HTML - W3 Schools </li></ul><ul><li>Shows what kind of people you are linked to </li></ul><ul><li>Make relationships, not pitches </li></ul><ul><li>Portrays your writing skills </li></ul>
Advice from Professionals <ul><li>“ Aspiring social media marketers must include their professional and personal social networking links on their resume. A potential employer will find them anyway, so including them shows savvy and initiative. Don’t include your follower numbers, ratio or “influence” score. A potential employer will find that out when they search your social profiles”. -Damien Basile </li></ul><ul><li>“ What you emphasize on your resume should also reflect what companies or positions you are applying for. No one likes a resume that doesn’t feel somewhat personalized.” -Sophia Aladenoye </li></ul>
<ul><li>“ It’s essential to emphasize your social presences by including your links to Twitter, Facebook, LinkedIn and personal blog on your resume. In that way, interviewers can analyze your writing and publishing skills, the way you interact with other people and your ability to build a consistent personal image.” -Walter Junior </li></ul><ul><li>“ Emphasize your writing and photography abilities, as this industry is largely about making content interesting through basic blogging techniques. You should also highlight projects you’ve self-started. My friend Mike Hudack, [co-founder] of blip.tv, often says he only hires people if they have a side project they feel passionately about. He wants all hires to be innovative and entrepreneurial. I like that approach.” -Soraya Darabi </li></ul>
<ul><li>“ I consider owning some information channel that seems to be interesting a “must have”. Even if it’s your Twitter, a forum, or maybe a very good blog. And don’t forget to show that you are always learning, don’t try to be a know-it-all. Information changes really fast. If you want to show that you know something interesting and add some character, include something like, ‘My friends love my risotto!’” -Pedro Sorrentino </li></ul><ul><li>“ Emphasize your own social media presence and successes. Present your great communication and language skills, and don’t forget social links to your blog, Twitter, and other sites you’re active on. Have your resume online, on sites such as on LinkedIn.” -Jakub Svoboda </li></ul>
<ul><li>“ Include your passion projects. This is what sets you apart and tells your story. I recommend to leave off irrelevant experience.” -Kimberly Aguilera </li></ul><ul><li>“ Get out there and do, write and say smart things. If you can back this up by [having] a strong web presence and point a recruiter to the things that best describe who you are as a person, you basically don’t need a resume. A cover letter leaves too much room for BS anyway, and a CV can be constructed. Bottom line: link to your online presences that prove that you’re awesome, and you have one foot in the door. Bonus if a company finds you before you find it.” -David Noëlit.” -David Noël </li></ul>
Industry Awareness <ul><li>Fill your RSS reader with social media marketing sites </li></ul><ul><li>Interact with social media professionals on Twitter in order to make connections </li></ul><ul><li>Be able to give examples at interviews of what people are doing that is working for them </li></ul>
Professional Examples <ul><li>http://danschawbel.com/ </li></ul><ul><li>http://katharinehansenphd.com/social_media_resume.html </li></ul>
My Social Media Resume <ul><li>http://michellefabiaschi.viviti.com/ </li></ul>
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