About Nestle Pakistan;
Nestlé has been serving Pakistani consumers since 1988, when our parent company, the
Switzerland-based Nestlé SA, first acquired a share in Milkpak Ltd.
Today we are fully integrated in Pakistani life, and are recognised as producers of safe,
nutritious and tasty food, and leaders in developing and uplifting the communities in
which we operate.
We at Nestlé Pakistan ensure that our products are made available to consumers wherever
in the country they might be. Convenience is at the heart of the Nestlé philosophy, and
our aim is to bring products to people's doorsteps.
A History of Service
In line with our parent company's global philosophy, we are proud of our commitment to
excellence in product safety, quality, and value. Our products cater to human needs, and
we are active in the communities we serve.
From spreading awareness about nutrition and wellness to digging wells in the Thar
desert and succouring earthquake victims, we are committed to serving our country and
The consumer's voice is key to Nestlé Pakistan's vision and working. Whether you live in
the remotest village or the metropolis of Karachi, our consumer services team stands
ready to listen to your concerns and provide answers about our products and guidance on
matters of health and wellness.
Doodh ki qudrati ghizayat
Pure, Nutritious Goodness of Milk
Pure, rich and delicious NESTLÉ® MILKPAK® standardized UHT milk benefits from
Nestlé’s expertise in bringing you the very best life has to offer and benefits from 140
years of consumer trust.
Our extensive milk collection system ensures that the milk you get is of the finest quality.
Encourage your family to exercise regularly, eat a healthy, well-balanced diet and drink
pure, nutritious milk for good health. Milk is a must-drink for your children as it is a rich
source of Calcium that helps in the growth and development of strong bones and teeth. It
is equally beneficial in keeping grown-ups bones strong. So live to the fullest and enjoy
the pure, wholesome goodness of milk with
A 250 ml glass of NESTLÉ® MILKPAK® fulfills your daily requirement of 27-30% of
Calcium, 15-18% of Protein, 31-34% of Phosphorous, 6-9% of Vitamin A and 160-169
Kcal of energy, as Recommended Dietary Allowance by the National Academy of
Campaign Title Campaign Title
Campaign Year 2007 Campaign Year
Duration 1 year Duration
Campaign Title Campaign Title Campaign Title
Campaign Year Campaign Year Campaign Year
All social classes
All areas of Pakistan
To remain the market leader in Pakistan
To get maximum share of market
Best in taste and quality
Maintain taste and quality
Generated the desired revenue
Reason for success
Good milk collection method
Good distribution channels
Comparatively Unsuccessful product:
Low Fat Hi-Calcium Milk & Yogurt
Stronger Bones, Smarter You!
Did you know that your body loses a certain amount of Calcium every day that must be
replenished on a daily basis? Since your body cannot produce Calcium, you must ensure
that you get enough of it in your daily diet.
If you are set for an active and healthy lifestyle then you need to get the strength your
bones need & the smartness you desire with NESTLÉ® NESVITA® Milk & Yogurt as
it's high in Calcium and low in fat.
With 50% more Calcium than regular milk & yogurt, NESTLÉ® NESVITA® locks the
Calcium in your bones making them strong and healthy. This is because it contains
CALCI-LOCK, a special combination of Calcium, Vitamin D and other essential
vitamins and minerals.
Just two glasses of NESTLÉ NESVITA® Milk or four servings of NESTLÉ NESVITA®
Yogurt helps meet an adult’s daily requirement for Calcium intake*. And it contains less
than 1% Fat! Could it get any simpler or better?
NESTLÉ NESVITA® Milk is available in two handy sizes: 1000ml
and 200ml. NESTLÉ® NESVITA® Yogurt is available in a 450g tub
New and innovative product
With its distinguished formula, NESVITA Pro-Digestion is supplemented with
Actifibras, Nestlé's unique fiber combination developed through research and proven to
help maintain healthy bowel functions and regulating intestinal activities. The newly
developed milk brand is also enriched with calcium to contain double the amount than
most other milks in the market and offers women (between 19 and 50 years) 50% the
daily requirement of calcium amount needed compared to 25% of most of other brands
Initially extensive advertisement in print and electronic media
Their distribution channel was not proper
Supportive in reducing Osteoporosis
It is important to know that if your body does not get enough Calcium, there is an
increased risk of developing Osteoporosis later in life
Diet and health conscious
Fullfil the daily requirments for the body
1000ml for family
200ml for individuals
Could not attains the desired targets
Could not get the attentions of the target customer
Could not attain the desired market shares
Weak distribution channels