Fast n fresh ice cream parlor2


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Fast n fresh ice cream parlor2

  1. 1. Fast nFresh Ice Cream Parlor
  2. 2. THE BUSINESS DESCRIPTION <ul><li>ice cream parlor located in leased space at Blue Area Islamabad. </li></ul><ul><li>Estimated opening date is June 19, 2010.  </li></ul><ul><li>Based on solid market research </li></ul>
  3. 3. MARKET ANALYSIS <ul><li>ice cream market in Pakistan is expected to grow by a total of 25% between 2009 and 2015 </li></ul><ul><li>80% of the Ice cream is consumed in summer while only 20% in other seasons. </li></ul><ul><li>consumption among children of age 5 to 15 is 38% and consumption among adults is 62%. </li></ul><ul><li>S aleswill </li></ul>
  4. 4. VISION STATEMENT <ul><li>       In one year, Fast ‘n Fresh Premium Ice Cream Parlor will be established in Islamabad/ Rawalpindi, and expansion plans will be developed for company owned and franchise locations in other cities of Punjab.  </li></ul>
  5. 5. Slogan <ul><li>       “ Fast ‘n Fresh - - good for you!”   </li></ul>
  6. 6. MISSION STATEMENT <ul><li>       Fast ‘n Fresh Premium Ice Cream Parlor’s mission is presented below: </li></ul><ul><li>       We, the employees and management of Fast ‘n Fresh Premium Ice Cream Parlor, make this pledge to you, our valued customers: </li></ul><ul><li>       We pledge that we will serve fresh foods and tasty beverages in a prompt and friendly manner. </li></ul><ul><li>       We pledge that we will serve only quality foods that meet the nutritional standards of the International Premium Ice Cream Institute. </li></ul><ul><li>       We pledge that we will be good community citizens, respectful of the environment, and friendly neighbors to the surrounding businesses. </li></ul><ul><li>       We pledge that we will always present a positive public image and make our establishment one that you can visit with safety and peace of mind. </li></ul><ul><li>       We pledge that we will be responsive to your suggestions and concerns. </li></ul><ul><li>       If we do not keep our pledge of satisfaction, you do not pay!   </li></ul>
  7. 7. BUSINESS OBJECTIVES <ul><li>Cash break-even by the end of its first year of operations. </li></ul><ul><ul><li>Increase in profit by 10% each year. </li></ul></ul><ul><li>Open new branches in major cities like Lahore, Faisalabad, Multan etc. </li></ul>
  8. 8. BUSINESS OPERATIONS <ul><li>The operation will be described </li></ul><ul><ul><li>marketing </li></ul></ul><ul><ul><li>competitive analysis </li></ul></ul><ul><ul><li>legal structure </li></ul></ul><ul><ul><li>management expertise </li></ul></ul><ul><ul><li>support personnel </li></ul></ul><ul><ul><li>financial information. </li></ul></ul>
  9. 9. MARKETING <ul><li>Product s </li></ul><ul><li>       Fresh Premium ice cream and Ice cream shakes </li></ul><ul><li>       Two lines of yogurt: low fat and regular. </li></ul><ul><li>       Traditional hot and cold sandwiches. </li></ul><ul><li>       Coffee, tea and beverages. </li></ul>
  10. 10. MARKETING <ul><li>Price </li></ul><ul><li>Rs 30.00 for a single scoop </li></ul><ul><li>Rs 50.00 for a double scoop </li></ul><ul><ul><li>Rs 60.00 for a double scoop in a chocolate waffle cone </li></ul></ul><ul><li>Rs 70.00 for three scoop </li></ul><ul><ul><li>Rs 80.00 for a triple scoop in a chocolate waffle cone </li></ul></ul>
  11. 11. MARKETING <ul><li>Price </li></ul><ul><li>Volume costs include </li></ul><ul><ul><li>Rs 16 per scoop of ice cream </li></ul></ul><ul><ul><li>Rs 2.00 per 5 ½ oz. plastic cup </li></ul></ul><ul><ul><li>Rs 1 per plastic spoon </li></ul></ul><ul><ul><li>Rs 5.00 per chocolate waffle cone </li></ul></ul>
  12. 12. MARKETING <ul><li>price of sandwiches </li></ul><ul><ul><li>RS 70.00 for sandwiches </li></ul></ul><ul><ul><li>Rs 25.00 for soft drinks </li></ul></ul><ul><ul><li>Rs 70 for coffee. </li></ul></ul><ul><li>Volume costs   </li></ul><ul><ul><li>Rs 60.00 for sandwiches </li></ul></ul><ul><ul><li>soft drinks Rs 22.00 </li></ul></ul><ul><ul><li>coffee Rs 62.00. </li></ul></ul>
  13. 13. MARKETING <ul><li>Place </li></ul><ul><li>People have buying power </li></ul><ul><li>Blue Area is famous shopping spot </li></ul><ul><li>many offices of different national and multinational companies </li></ul>
  14. 14. MARKETING <ul><li>Promotion </li></ul><ul><li>Promotional Tools </li></ul><ul><li>ADVERTISEMENT </li></ul><ul><ul><li>signboards </li></ul></ul><ul><ul><li>print and electronic media </li></ul></ul><ul><ul><ul><li>Awareness </li></ul></ul></ul><ul><ul><ul><li>Interest </li></ul></ul></ul><ul><ul><ul><li>Desire </li></ul></ul></ul><ul><ul><ul><li>Action </li></ul></ul></ul>
  15. 15. MARKETING <ul><li>Promotion </li></ul><ul><li>grand opening will be held with free samples of food products </li></ul><ul><li>drawings for distinctive hats, T-shirts, and other clothing bearing the store’s logo and the phrase, “I’m Fast ‘n Fresh! </li></ul><ul><li>community events </li></ul>
  16. 16. COMPETITIVE ANALYSIS <ul><li>Our major competitors </li></ul><ul><ul><li>Chaman Ice cream </li></ul></ul><ul><ul><li>Rahat Bakers </li></ul></ul><ul><ul><li>Sogo Grill </li></ul></ul><ul><ul><li>Savour foods: </li></ul></ul>
  17. 17.        FINANCIAL INFORMATION <ul><li>Sources of Cash </li></ul><ul><ul><li>  Personal Funds 2000000 </li></ul></ul><ul><ul><li>Loan Proceeds Rs 1000000 from National Bank </li></ul></ul><ul><ul><li>Cash Receipts From Business </li></ul></ul><ul><ul><li>Rs 4000000 in cash receipts is estimated </li></ul></ul>
  18. 18. One-Year Cash Flow Projection   <ul><li>Personal Funds                               2000000 </li></ul><ul><li> Loan Proceeds                              1000000 </li></ul><ul><li> Cash Receipts from Business (Net)                                             4000000  </li></ul><ul><li> Total Sources                               7000000   </li></ul>
  19. 19. SUMMARY <ul><li>Fast ‘n Fresh Premium Ice Cream Parlor will be successful </li></ul><ul><li>critical factors such as industry trends, marketing analysis, competitive analysis, management expertise, and financial analysis support this conclusion </li></ul><ul><li>   We invite you to attend our grand opening </li></ul>
  20. 20. <ul><li>Thak you </li></ul>
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