‘Open minded experience seekers, the Q audience don’t define themselves by the music they listen to. Music is an important passion, but their love of music will never be to the detriment of their other passions, such as film, sport and comedy.’ The readers are more adverse than other music magazines and are more intellectually stretched than just the music field. 17-30 year old readers with a percentage of 55%male to 45%female. ‘Individually minded, independent of thought and musically experienced, an audience defined by attitude, passion and loyalty.’ The readers enjoy mainly the rock genre and heavily attend music events and purchase merchandise as their fashion statement. 15-24 year old readers with a percentage of 60%male to 40%female.
‘Mixmag readers are the opinion formers and leaders in clubbing. They are the ones who make the happening music happen and the cool products cool within their peer group.’ High disposable income that pays for: nights out, clothes, music, latest mobile/mp3. Nearly 80% won’t read another music magazine. Median age of readers is 27, with a percentage of 72%male and 28%female. These reader profile helps to give me an idea of the range that connect to certain magazines. From this research I can choose my own target audience and produce my own Reader Profile that fits accordingly to my magazine style and locate where my audience base is, who will be part of my target audience and whether there is enough following or if it is a niche market.