Your SlideShare is downloading. ×
Reader Profiles
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Reader Profiles

109
views

Published on


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
109
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. READER PROFILE.
    RESEARCH.
  • 2. ‘Open minded experience seekers, the Q audience don’t define themselves by the music they listen to. Music is an important passion, but their love of music will never be to the detriment of their other passions, such as film, sport and comedy.’
    The readers are more adverse than other music magazines and are more intellectually stretched than just the music field.
    17-30 year old readers with a percentage of 55%male to 45%female.
    ‘Individually minded, independent of thought and musically experienced, an audience defined by attitude, passion and loyalty.’
    The readers enjoy mainly the rock genre and heavily attend music events and purchase merchandise as their fashion statement.
    15-24 year old readers with a percentage of 60%male to 40%female.
  • 3. ‘Mixmag readers are the opinion formers and leaders in clubbing. They are the ones who make the happening music happen and the cool products cool within their peer group.’
    High disposable income that pays for: nights out, clothes, music, latest mobile/mp3. Nearly 80% won’t read another music magazine.
    Median age of readers is 27, with a percentage of 72%male and 28%female.
    These reader profile helps to give me an idea of the range that connect to certain magazines. From this research I can choose my own target audience and produce my own Reader Profile that fits accordingly to my magazine style and locate where my audience base is, who will be part of my target audience and whether there is enough following or if it is a niche market.