Preparing For Art and Craft Show Success
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Preparing For Art and Craft Show Success

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Venturing out beyond the online world to sell your wares at art and craft shows can be quite intimidating for many folks! It takes planning, money, time, confidence, and much more. In this eBook,......

Venturing out beyond the online world to sell your wares at art and craft shows can be quite intimidating for many folks! It takes planning, money, time, confidence, and much more. In this eBook, we will prepare you with the right tools and resources to make your art and craft show debut a huge success!

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  • 1. Preparing For Art & Craft Show Successvolume 5Meylah’s eBook Series for ArtisansClick Here to Subscribe eBooks
  • 2. subscribe to thisTable of Contents free eBook series Preparing For Art & Craft Prepping for Your Next Show Success Art & Craft Fair Introduction Chapter 2 Things to Consider How to Set Up a Booth that When Applying for Customers Can’t Resist an Art & Craft Show Chapter 3 Chapter 1 share this post this on facebook on twitter eBooks 2
  • 3. Preparing For subscribe to thisArt & Craft Show Success free eBook seriesIntroduction by Courtney Dirks> Venturing out beyond the online world to sell your wares at art and craft shows can be quite intimidating for many folks! It takes planning, money, time, confidence, and much more. We want to prepare you with the right tools and resources to make your art and craft show debut a huge success! In this eBook, we will cover several topics related to vending at art and craft shows, like what you should consider when you’re submitting applications, deciding on the items you need to pack and how to set up your booth that customers can’t resist. If you apply these tips to your art and craft show strategy, you will definitely be on your way to succeeding at your next show!Photo credit: dani 9 to 5 share this post this on facebook on twitter eBooks 3
  • 4. Things to Consider When Applying subscribe to thisfor an Art & Craft Show free eBook seriesChapter 1 by Courtney Dirks> Urban Craft Uprising that will set you on the right track as you submit applications for shows: Follow The Directions: You may be thinking “No Duh,” but it’s amazing how many people don’t follow the instructions for submitting an application. Examples of this would be or submitting more images than the maximum they have allotted or not naming your images per the naming conventions that the show has requested. When submitting an application, just do what they ask in terms of instructions and don’t stray! Be sensitive to the fact that they are reviewing sometimes hundreds upon hundreds of applications and thousands of images. They’ve set guidelines to make the jurying process easier, so if you follow those guidelines, you’re making their lives easier. Don’t Rush: Avoid silly mistakes. Review yourPhoto credit: Patti Haskins application thoroughly before submitting it, check for typos, grammatical errors, and thoroughness. If youOver the years, I’ve learned a lot about the best practices slack in your application, it may be an indication thatof how to apply for juried art and craft shows. Here’s a you’ll slack at the show!recap of the lessons I was taught by show organizers of share this post this on facebook on twitter eBooks 4
  • 5. Things to Consider When Applying subscribe to thisfor an Art & Craft Show free eBook seriesChapter 1 by Courtney Dirks>Submit Great Pictures: This is CRITICAL. Great pictures While staying within the parameters of the showsare the key to getting into a show. If you sell a variety application, it’s okay to show a little personality. Perhapsof different products, try to capture that within your spice up your artist bio with an interesting tidbit orallotted amount of images, but make sure that the talk about your passion for what you make rather thanpictures you submit are quality shots! When a jury simply stating, “Hi, I’m so-and-so and I make X." Yourecommittee sits down to review applications for a show, extra effort will set you apart on your application.they won’t have time to seek out your website or your Don’t Get Overconfident: If you made the show inFlickr site to explore your work. The jury’s decision is previous years, that doesn’t mean you are automaticallybased exclusively off the images that you submit so in this time around. Try to approach each application askeep that in the back of your mind when you’re selecting if it was the first application youve ever submitted andyour images. You also may want to get a second opinion put your best effort into it.when you’re narrowing down which images you thinkare best, two minds are better than one! Be Patient: No one likes a nag. Give the event organizers a break and don’t pester them wanting to know whenDont Be A Bore: If you’re applying for the same show the accepted applicants will be announced or other nittyyear after year, submit different pictures than the ones gritty details of the event. If the show has a website,used in previous years. Event organizers want to see check there to see if your questions have already beenyour latest work, if you’ve introduced new materials or answered through the information provided on the sitedesigns to your repertoire, show them! before reaching out to the organizers. If the informationBe Unique: Even if you make a common product, try to you’re looking for is not available, send a kind (but notbe unique somehow to set you apart from the crowd. pushy) email with your inquiry. share this post this on facebook on twitter eBooks 5
  • 6. Things to Consider When Applying subscribe to thisfor an Art & Craft Show free eBook seriesChapter 1 by Courtney Dirks >Cut To The Chase: Be considerate, but brief if youhave questions for the organizers. If you have multiplequestions, try to gather them into one correspondencerather than sending various inquiries. Be sensitive to theirtime, you’re not the only one submitting an application!Last but not least, if you’re feeling nervous aboutsubmitting an application to a craft show, just go forand don’t look back! Related Articles– Preventing Pet Peeves at Art & Craft Shows– Communicate, Help, & Interact at Shows– Two Simple Routines You Should Consider While Vending at a Craft Show share this post this on facebook on twitter eBooks 6
  • 7. Share this eBook!> If you enjoy this eBook, please You Can: consider sending it to your – Download This eBook friends and network! – Share This eBook by Email – Post or Embed This eBook on Your Blog – Post to Twitter – Share on FacebookMeylah provides you with your ownonline store and powerful tools soyou can sell your products anytime,anyplace...easily. Pssssst! Go to next page for more content! > eBooks Pssssst! Go to next page for more content! 7 >
  • 8. Prepping for Your Next subscribe to thisArt & Craft Fair free eBook seriesChapter 2 by Courtney Dirks> of preparation to do and many items to bring along? Even seasoned pros forget the essentials from time to time, so "making a list and checkin’ it twice" is a handy habit for you to get into before you leave for an event to avoid scrambling at the last minute for something you’ve left behind. Heres an initial list to help you prepare for your next event, which you can adjust as needed to fit your needs: • Packaging: Bags, Tissue Paper, Bubble Wrap, Product Tags • Cash: Make sure to have small bills ($1s, $5s & 10s) • Money Box or Waist Apron • Credit Card Machine: Or another mobile payment solutionPhoto credit: Courtney Dirks • Laptop: A laptop to track inventory and manage your sales real-timeAre you participating as a vendor in any upcoming • Any Display Items: Boxes for vertical displays, stands,art festivals or craft fairs? If you’re preparing to vend hanging racks with hooksat an upcoming event, it’s likely that you have a lot share this post this on facebook on twitter eBooks 8
  • 9. Prepping for Your Next subscribe to thisArt & Craft Fair free eBook seriesChapter 2 by Courtney Dirks >• Tent or Canopy: If necessary and not already included • Garbage Sacks in the cost of the event • Mirror(s): Stand alone or handheld if your items• Display Table(s) and Tablecloth(s): If necessary and can be worn not already included in the cost of the event • Your Products & Inventory List: Make sure you have• Chair(s) enough stock to sell• Guest Log: It’s nice to have a good quality notebook • Copy of your Business License for people to provide their email addresses for • The Name and Phone Number of the Event Organizer you to gather their info for future promotions & product updates • Paper Towels & Glass/Surface Cleaner• Signage or Banner • Food and Drinks: Snacks are best, things that you can easily set down or hide if a customer walks up (a small• Store Policies Sign: For example, cash or check only, cooler works well) sorry no refunds or returns • Sanitary Wipes: If you are selling jewelry, sanitary• Small Box of Office Supplies: Scratchpad/notebook, wipes or rubbing alcohol with wipes to clean off any pens/pencils, calculator, small stapler, scotch tape items someone may have tried on• Receipt Book • Additional Lighting: If you are working indoors,• Tools: Basic set of tools such as a Leatherman, consider if you will need additional lighting and if hammer, pliers, duct tape, screwdriver there are electrical outlets for you to use share this post this on facebook on twitter eBooks 9
  • 10. Prepping for Your Next subscribe to thisArt & Craft Fair free eBook seriesChapter 2 by Courtney Dirks >• Camera: If necessary, you can take pictures of your worn, make sure to include them as part of your attire displays and use the images to promote your so that people can see what they look like on you! events online Related ArticlesIt’s a great idea to confirm which items are alreadyprovided at the event you’re attending so you dont – How to Dress for Creative Successhave to pack duplicates. This list will get you on track to – Helping a Newbie with Their First Art or Craft Showidentify the items you can’t live without when you headout for your next event!And, for those of you like me that like to check-off yourlist, here is a printable version of this list to downloadand print.And finally, lets not forget about your attire for theevent. First and foremost, wear comfortable shoes &comfortable clothes, but nothing too sloppy! If youare working outside, wear layers so you can adjustaccordingly. Consider the weather and temperature. Ifit’s cold, consider throwing in a blanket, gloves, and ahat. If it’s hot, throw in some sunscreen and a cap. Also,you may want to throw in a backup outfit just in case.Last but not least, if you are selling items that can be share this post this on facebook on twitter eBooks 10
  • 11. Free Online Store& Personal Coaching.Get step by step instructions so you can sell yourproducts and manage your business...easily. Pssssst! Go to next page for more content! >
  • 12. How to Set Up a Booth that subscribe to thisCustomers Can’t Resist free eBook seriesChapter 3 by Dionne Christiansen> At a craft show, appearances ARE important and how your booth is set up can have a direct impact on your sales. Great products can lose their appeal if theyre surrounded by a poorly-designed display, so think about setting up a booth or table that makes people look and keeps them browsing. Here are a few tips to keep in mind when planning your craft show display: Research: Before anything, do your research (reading this eBook is a great first step!). You can browse various Flickr craft show groups for inspiration (here are three examples of craft show displays), visit local craft shows, and get staging ideas from your favorite magazines. In addition, you can ask the experts by posing questions online or ask experienced crafters for their craft show ideas and advice.Photo credit: Orin Zebest Theme: Having a theme to your booth reinforces your brand. For example, if you sell linens, you couldAre you about to take the leap into your first craft show? use vintage wire laundry baskets from a thrift storeGot the goods, but don’t know how to display them? to display some of your items, or an old-fashioned share this post this on facebook on twitter eBooks 12
  • 13. How to Set Up a Booth that subscribe to thisCustomers Can’t Resist free eBook seriesChapter 3 by Dionne Christiansen>washboard as a display holder for your business cards. make people remember your name. Another importantIt’s great to have functional props, so try and choose tip: Just like when theyre shopping at a retail store,ones that can be used as levels or stands – you’ll be people want to know prices. It can be a turn-off forkilling two birds with one stone! them to have to ask you how much everything costs (what if youre busy with another customer?), so labelColor: When planning your displays, choose colors each item clearly.that make your products pop. You dont want youritems to be washed out by a color thats too bold, or Keep it Subtle: Your displays should never outshine youroverwhelmed by busy patterns. Also, keep your theme product; they are there to make your product stand out.and brand in mind when choosing colors. Think about the Even if you come up with the most beautiful, elaboratemood you want to create when people visit your booth. display in the world – it’s of no use if people spend allThink about the moods created by different colors. their time admiring your display, and don’t even notice your products.Levels: Include interesting levels and depth in yourdisplays to draw people into your booth. From far Related Articlesaway, your booth will look empty and uninviting ifyour products are all lying horizontally (and facing the – Tips and Pics on Building Great Booth Displaysceiling) on the table. Set them up to face the customer! for your CraftIf your booth turns peoples heads from a distance, their – Sarah Early’s Helpful Tips for Running a Successful Boothfeet are sure to follow. – Tips for Running a Successful Art or Craft Booth: Part 2Signage: Make sure you have a clear sign showing yourstore name. Make it interesting and unique – anything to share this post this on facebook on twitter eBooks 13
  • 14. Pssssst! Go to next page for more content! >
  • 15. subscribe to this free eBook series>ContributorsCourtney Dirks, a recent escapee Dionne Christiansen is a graphicof the corporate world with a designer and wedding planner basedbackground in commercial real in Houston, Texas. She enjoys cookingestate, communications, and sales. and baking for her friends and family,She began alleviating her stress at dabbles a little in photography and iswork through creating handmade an Australian native. She is the facejewelry for Courtney Rian Designs. behind City of Dionne and writes atAfter bouncing around the west coast her blog Notes From Dionne.for years, she settled in Seattle andhas found great joy traveling, playingsports and interacting with the localcreative community eBooks 15
  • 16. subscribe to this free eBook series> Benefits of Meylah Our Values 1. Build your brand and share the • Be Committed to Helping Each story of their work through a Other personalized blog • Live and Breathe Creativity 2. Sell your products and services • Smile and Have Fun with a customized storefront • Show Passion in All That You Do 3. Connect and build their community and customer base through • Give Before You Take integrated social media channels • Together We Create a Great 4. Share or sell your knowledge with ExperiencePhoto credit: Kalyan Kanuri an online tutorial creation tool • Foster Dynamic Learning called Byte-Syze LearningAbout Meylah • Be Humble and HonestMeylah provides artisans with 5. Effectively manage your businesstheir own ecommerce website and all-in-one-place with innovative • Do More with Lesspowerful tools so they can sell their administration tools • Embrace Changeproducts anytime, anyplace...easily. eBooks 16
  • 17. subscribe to this free eBook series>License Warning and DisclaimerThis work is licensed under the Every effort has been made toCreative Commons Attribution Non- make this book as complete and ascommercial No Derivative Works accurate as possible, but no warranty3.0 United States License. To view of fitness is implied. The informationa copy of this license, visit http:// provided is on an “as is” basis. Thecreativecommons.org/licenses/ authors shall have neither liability norbyncnd/3.0/us/ or send a letter responsibility to any person or entityto Creative Commons, 171 Second with respect to loss or damagesStreet, Suite 300, San Francisco, arising from the informationCalifornia, 94105, USA contained in this eBook.TrademarksAll terms mentioned in this bookthat are known to be trademarksor service marks have beenappropriately capitalized. Use ofa term in this book should not beregarded as affecting the validity ofany trademark or service mark. eBooks 17
  • 18. Share this eBook!> If you enjoy this eBook, please You Can: consider sending it to your – Download This eBook friends and network! – Share This eBook by Email – Post or Embed This eBook on Your Blog – Post to Twitter – Share on Facebook eBooks 18