Artisan Survey, Understanding Opportunities to Succeeding Online


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Artisan Survey, Understanding Opportunities to Succeeding Online

  1. 1. Artisan Survey<br />Understanding Opportunities to Succeeding Online<br />April 2011<br />Copyright © 2011 Meylah Corporation<br />
  2. 2. Selling Offline and Online Preferences<br />Q: If you sell offline, where do you sell? <br />Insights: Most popular avenue is Art & Craft Shows.<br />Q: If you sell online, what tools do you use to sell?<br />Insights: Over 80% artisans use multiple channels to sell their products. Not all of them use all the channels.<br />Copyright © 2011 Meylah Corporation<br />
  3. 3. Selling Online: Importance and Reasons<br />Q: If you only sell offline, how important is it for you to sell online?<br />Insights: Over 75% of the artisans think that having an online presence is important.<br />Q: If you only sell offline, what is stopping you from selling online?<br />Insights: Time and know-how are the two reasons why most of the artisans who are not online do not try to get online.<br />Copyright © 2011 Meylah Corporation<br />
  4. 4. Selling Online: How Important and What Tools<br />Q: In your opinion, how important is having an online presence for your long term business success?<br />Insights: Very clear that everyone agrees that being online is critical to their continued success.<br />Q: What tools and features are most important for your online business?<br />Insights: It is very clear that most of the artisans understand what tools contribute to their success.<br />Blog, eCommerce Websites, Marketplace and Social engagement.<br />Copyright © 2011 Meylah Corporation<br />
  5. 5. Selling Online: Challenges<br />Q: What challenges or concerns do you face with selling online?<br />Insights: Artisans have difficulty in marketing and selling. Any tools that can automate many of these functions would help support their success.<br />Copyright © 2011 Meylah Corporation<br />
  6. 6. Summary of Insights<br />What Artisans are using to expand their business presence online:<br /><ul><li>Using Blogs to build their Brand
  7. 7. Using websites to share their product portfolios
  8. 8. Using ecommerce websites or marketplaces to sell their products
  9. 9. Using social media to connect, share and grow their community</li></ul>What Artisans are saying their biggest challenges are:<br /><ul><li>They have to use multiple platforms to achieve predictable success
  10. 10. They have to learn these multiple platforms
  11. 11. They have to spend a lot of time to share content across multiple platforms
  12. 12. They have to spend money in multiple platforms</li></ul>What Artisans understand about the value of having an online presence:<br /><ul><li>It is critical to their long term success
  13. 13. It allows them to connect with their audience at anytime and anyplace
  14. 14. It allows them to reach a wider audience much more efficiently
  15. 15. It allows them to understand about their business in more details</li></ul>Copyright © 2011 Meylah Corporation<br />
  16. 16. About Meylah<br />Meylah provides artisans with their own ecommerce websites and powerful tools so they can sell their products anytime, anyplace …. Easily!<br />With Meylah’s solution Artisans like you can:<br /><ul><li>Build your Brand with built in blog platform
  17. 17. Sell your products with built in storefront and ecommerce engine
  18. 18. Connect and share your products with your community via built in social media channels
  19. 19. Manage your business online with built in analytics, inventory management, sales management and many other integrated tools.</li></ul>Why Meylah’s solution works:<br /><ul><li>Easy to use (fill in the blanks and your are done)
  20. 20. Automatic broadcasting tools (create your content once and it is automatically sent across social media channels, email list, RSS etc.)
  21. 21. Easy to be found on online searches (SEO integration, each product is a blog!)
  22. 22. Easy to learn with our rich learning center with online tutorials, eBooks, over 500 blog posts, eCourse to show you step by step how to build your business online.</li></ul>Visit and learn more. Best of all IT’S FREE!<br />Copyright © 2011 Meylah Corporation<br />