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Trust is what makes us want to be with one another, interact and transact.
It is the proven link between customer behaviour and company performance.
Right ‘after’ the GFC a lot has been written about brand and organisational trust in financial services brands.
But what is the state of customer trust now? In Australia, one of the best performing economies in the world?
More importantly, what does this mean for financial services organisations and what can they do about it?
This brand trust study, although Australia centric, is applicable to many other markets.
It was conducted with 2400 Financial Services customers in late 2010 and April 2011.
To examine brand trust in Australian Banks we use HuTrust®, the correct psychological understanding of trust.
HuTrust® enables you to analyse brand and organisational trust through its 6 distinct facets. The ‘what you are (not) trusted for’.
In every interaction with your brand and in every thought about your brand, your customer unconsciously assesses his/her trust in you against these 6 facets.
By understanding the 6 drivers of trust, HuTrust® empowers you to build your brand trust and thus your personal and organisational performance.
For more information HuTrust® please visit www.hutrust.com.