Elaborando un Programa Estratégico de Innovación

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Elaborando un Programa Estratégico de Innovación
Natan Saad - Ejecutivo de Dell en Silicon Valley

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Elaborando un Programa Estratégico de Innovación

  1. 1. Programa Estratégico de Innovación Innovación para la Competitividad en México Natán M. Saad-Lipshitz Enero 8, 2010
  2. 2. Send your questions and comments Tweet you questions with the HASHTAG #mexicoinnova Follow us @mexicoinnova Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 2
  3. 3. Innovation is a new way Of doing something Of doing new stuff that is made useful Incremental and emergent or radical and revolutionary changes in thinking, products, processes, or organizations Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 3
  4. 4. Innovation means • Being two steps ahead of the game • Anticipating problems we are not yet aware of • Crafting solutions that make today's norm tomorrow's problem to be overcome • The leading word we should be associating with innovation is not problem, but potential opportunity High speed mobile connectivity Find things before Google Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 4
  5. 5. Organizations can Improve in: Performance Growth through improvements Efficiency Productivity Quality Competitive positioning Market Share Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 5
  6. 6. Goals of Innovation Creation of new markets Extension of the product range Reduced labor costs Improved production processes Improved quality Reduced materials Reduced environmental damage Replacement of products/services Reduced energy consumption Conformance to regulations Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 6
  7. 7. Innovation of Ideas Citibank's "Live Richly” Nike's "Just Do It" Dove's "Real Beauty" All ideas and concepts that have changed or are changing the way we live Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 7
  8. 8. What is your part in Innovating? How can the ideas within your community help change the way people are living and interacting with each other? Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 8
  9. 9. Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 9
  10. 10. Innovation Examples Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 10
  11. 11. Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 11
  12. 12. Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 12
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  17. 17. Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 17
  18. 18. Innovation in Guitars Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 18
  19. 19. Innovation in Guitars Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 19
  20. 20. Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 20
  21. 21. Innovation in Guitars Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 21
  22. 22. Erik Mongrain Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 22
  23. 23. Erik Mongrain Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 23
  24. 24. Innovation Study Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 24
  25. 25. “Nothing is more important than innovation. The minute we stop innovating, we die” BCG report Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 25
  26. 26. Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 26
  27. 27. Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 27
  28. 28. Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 28
  29. 29. Global Innovation Index of Large Countries Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 29
  30. 30. http://www.bcg.com/expertise_impact/Capabilities/Innovation/PublicationDetails.aspx?id=tcm:12-15447 Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 30
  31. 31. The Decade From Hell "The Decade From Hell: and why the next one will be better." • A decade of broken dreams • Is that how you see this decade that's passed? Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 31
  32. 32. “Next decade is, will be, and should be… a decade of innovation in everything: in our economy in our health care in energy in government” Governor of Massachusetts, Deval Patrick, @ Meet the Press Dec. 27, 2009 Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 32
  33. 33. 30+ Years in Innovation Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 33
  34. 34. 30+ Years in Silicon Valley: 1976 - 2010 Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 34
  35. 35. Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 35
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  41. 41. Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 41
  42. 42. PARTNER WITH COMPANIES FROM AROUND THE WORLD Together we are inspired to produce better products • Silicon Valley, CA • Taiwan • China Click on the globe to start Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 42
  43. 43. Silicon Valley, CA Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 43
  44. 44. Taiwan, Hong Kong & Main Land China Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 44
  45. 45. Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 45
  46. 46. Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 46
  47. 47. Process Innovation Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 47
  48. 48. Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 48
  49. 49. Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 49
  50. 50. Dell slate (secret) hands-on Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 50
  51. 51. Dell confirms Android- powered tablet device Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 51
  52. 52. Innovation in Product Development Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 52
  53. 53. Integrated Project Execution Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 53
  54. 54. What is the engineering system? Vision and Value Prop. People Process Engineering System Tools Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 54
  55. 55. Value Proposition Value Proposition: A concise statement of the compelling promise that a product, brand, or company makes to a defined target audience that outweighs its total perceived cost while being differentiated from available alternatives and supported by reasons to believe. How much does it cost? What might go What’s in it for me? Why is yours better? What is it worth? wrong? Why should I Is this What are my costs of believe you? for making it useful? me? Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 55
  56. 56. Process Process Methodologies • Like PACE®, APQP, Six Sigma, Stage-Gate®, etc. are the cornerstones to control complexity of measures Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 57
  57. 57. Engineering process and workflows Work necessary to complete a product can be managed as three parallel interdependent A. Product workflows Product: overall vision and strategy for the product B. Program Program: overall direction and goals for the release Feature: features and related work items necessary to C. Feature achieve the product vision Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 60
  58. 58. Product workflow External Product Vision and Value Business Proposition Review Internal Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 61
  59. 59. Program workflow External Product Vision and Value Business Proposition Review Engineering System Release Program Goals Internal Milestone Schedule Milestone Milestone Milestone Milestone Final Review Feature List Golden Master Feature Schedule Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 62
  60. 60. Feature workflow External Product Vision and Value Business Proposition Review Engineering System Release Program Goals Internal Milestone Schedule Milestone Milestone Milestone Milestone Final Review Feature List Golden Master Feature Schedule Feature Iterations Feature Feature Product Check In Quality Gate Spec Code Design Test Doc Code Test Spec Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 63
  61. 61. Work cycle Planning Increment Program Planning Milestone Milestone Milestone is tracked in the Schedule Milestone Schedule Plans Track Track Track versus Work Implement Implement Feature Work Feature Update Update Update is tracked in the Schedule Feature Schedule Planning Increment Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 64
  62. 62. Product Lifecycle PRODUCT DEVELOPMENT PRODUCT DEFINITION SERVICING Requirements Design Implementation Verification Release Customer Focused Design Marketing & Messaging & Communications Deployment Brand Habits & Concept Positioning Plans Tracking Customer Strategy Practices Value Framework Concept Satisfaction & Scenario Prioritized Experience Readiness Implementation Feature Requirements List Market Awareness & Opportunity Perceptions Analysis Messaging & Acceptance Value Proposition Positioning Criteria Product Usage Value Proposition Framework Value Proposition Refinement Completed & Satisfaction Vision Document— Vision Document— Version 1 Final Version Populate Validate Iterate Communicate Track Key: Deliverable CRS Research Priority Checkpoint Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 65
  63. 63. Process Structure and Sub-Phases Portfolio Management Solution Management Phases Invent Define Develop Deploy Optimize Requirements Detailed Ramp-up Correction & Market Strategy Definition Planning Planning Change Architecture Industry Strategy Detailed Design Processes Definition Knowledge Staged Release Transfer Transition High Level Development & Solution Strategy Planning Unit Test Phased Product Ramp-up Transition Opportunity Integration & Prioritization Acceptance Test Assembly & Validation Market Phase transition Qualified Development Market Validated Accepted validated Opportunities Contract Product Product Product Decision to Decision to Decision to Decision to Decision to Define Develop Deploy Volume Ship Re-Invent Natán M. Saad-Lipshitz of Internal Controls Management Programa Estratégico de Innovación © 2010 Slide 66
  64. 64. Final Example Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 67
  65. 65. Innovation Opportunities: Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 68
  66. 66. Monitor Cabling “ Potential Opportunity” Digital displays everywhere Too many connectors Too many cables Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 69
  67. 67. Monitor Cabling “Potential Opportunity” DisplayPort Cable Technology Two-way capability for simpler, single-cable connectivity to multiple peripherals Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 70
  68. 68. Dell Crystal Video Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 71
  69. 69. In Summary …. Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 72
  70. 70. Competitiveness in México • Innovation in Ideation • Innovation in Business • Innovation in Industry • Innovation in Efficiencies • Innovation in Education • Innovation in Health • Innovation in Process • Innovation in Government Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 73
  71. 71. Education & Experience Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 74
  72. 72. From Ideas to Realities Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 75
  73. 73. From Ideas to Realities Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 76
  74. 74. ¡Gracias! Natán M. Saad-Lipshitz NatanSaad@hotmail.com http://www.linkedin.com/in/natansaad Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 77
  75. 75. Appendix Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 78
  76. 76. Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 79
  77. 77. Other definitions • Innovation is creative thinking that leads to unique solutions. - C.C. • Innovation is Insight plus Creativity transformed through Action. - Mike Arauz • Innovation is measured by its distance from the familiar: • 1. Additive 2. Iterative 3. Disruptive • - Catherine McQuaid • Innovation is newness for the sake of creating value, not for the sake of newness. - Ryan Karpeles • Innovation is the process or result of combining previously separate ideas or technologies in useful and valuable ways. - karl long • Innovation is a new take on a pre-existing idea, concept, product, etc.- Andrew • Innovation is bold experimentation against a backdrop and goal of change, evolution and progress. - jJ • Innovation is looking at the same thing in new ways. - Valeria Maltoni • Innovation is the successful exploitation of ideas generated at the intersection of invention and insight, which leads to the creation of social or economic value. - Doug Meacham Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 80
  78. 78. What is Innovation • Innovation is something that has the following three features: o Never been done before o Different means of implementation that addresses goals in a unique way o Leveraging invention or evolution in products, technology or service to create a new path for success – Jordan Bitterman • Innovation is inspiration for sale. – Justin Evans • Innovation is energy, excitement, and advanced thought, all wrapped up in a brand new idea. – Rich Burg Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 81

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