Media140 keynote

Charities Staying relevant in a wired world @stevebridger 4 February 2010 #media140 #smwldn

I help charities unlearn stuff and trust more of their own people to participate online to support insight, collaboration, transparency, advocacy & philanthropy @stevebridger

Can we agree on one thing? @stevebridger

1 This new stuff - let’s call it social media - is disruptive and transformative inside the organisation @stevebridger

two things? Can we agree on one thing? @stevebridger

2 It’s still about relationships @stevebridger

@stevebridger http://www.ﬂickr.com/photos/ceruleandepths/1693238000/

“It is difﬁcult to get a man to understand something when his salary depends on his not understanding it” Upton Sinclair @stevebridger

organisational dependency on hierarchy

“I'm convinced that eventually every member of staff will need to have some level of responding power and be empowered to use social media to communicate and build relationships with the people around them” @willmcinnes @stevebridger

@stevebridger

don’t make social media another silo @stevebridger

charity staff who feel comfortable participating f conduct? tr ust the hiring code o decision? supporters / potential supporters @stevebridger

aspirational transactional challenges for traditional charities the changing giving experience self- organising, peer-to-peer, accountability instant & scrutiny campaigns aggregation of small acts more platform real-time connected to make web supporters experiences look good regulation social computing focused earmarked micro- vs payments general funds return on attention mobile borderless donor global citizens ‘intimacy’ global reach impact reporting donations big online still only contributions still matter permission interruption governance 3% Steve Bridger | 04.02.10 | original scribbly doodle by @davegray -‐ remixed with permission

closed vs open @stevebridger

Thank you... and enjoy the rest of the day @stevebridger http://www.ﬂickr.com/photos/ceruleandepths/1693238000/

http://www.freshnetworks.com	99
http://www.futurelab.net	51
http://beta.visceralbusiness.co.uk	30
http://www.stevebridger.com	23
http://vb.higgsdesign.com	10
http://outposts.jocote.org	7
http://www.thesocialistas.com	5
http://dev.visceralbusiness.co.uk	1
http://vb.dev	1
http://www.lmodules.com	1
http://www.thesite.org	1
http://translate.googleusercontent.com	1
http://feeds.feedburner.com	1

Media140 keynote

by Steve Bridger on Feb 05, 2010

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Media140 keynote — Presentation Transcript