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Keynote I gave at the #media140 Third Sector and the Real-time Web event in London on 4 February 2010.

Keynote I gave at the #media140 Third Sector and the Real-time Web event in London on 4 February 2010.

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Media140 keynote Media140 keynote Presentation Transcript

  • Charities Staying relevant in a wired world @stevebridger 4 February 2010 #media140 #smwldn
  • I help charities unlearn stuff and trust more of their own people to participate online to support insight, collaboration, transparency, advocacy & philanthropy @stevebridger
  • Can we agree on one thing? @stevebridger
  • 1 This new stuff - let’s call it social media - is disruptive and transformative inside the organisation @stevebridger
  • two things? Can we agree on one thing? @stevebridger
  • 2 It’s still about relationships @stevebridger
  • @stevebridger http://www.flickr.com/photos/ceruleandepths/1693238000/
  • “It is difficult to get a man to understand something when his salary depends on his not understanding it” Upton Sinclair @stevebridger
  • organisational dependency on hierarchy
  • organisational dependency on hierarchy
  • “I'm convinced that eventually every member of staff will need to have some level of responding power and be empowered to use social media to communicate and build relationships with the people around them” @willmcinnes @stevebridger
  • @stevebridger
  • don’t make social media another silo @stevebridger
  • charity staff who feel comfortable participating f conduct? tr ust the hiring code o decision? supporters / potential supporters @stevebridger
  • aspirational transactional challenges for traditional charities the changing giving experience self- organising, peer-to-peer, accountability instant & scrutiny campaigns aggregation of small acts more platform real-time connected to make web supporters experiences look good regulation social computing focused earmarked micro- vs payments general funds return on attention mobile borderless donor global citizens ‘intimacy’ global reach impact reporting donations big online still only contributions still matter permission interruption governance 3% Steve  Bridger  |  04.02.10  |  original  scribbly  doodle  by  @davegray  -­‐  remixed  with  permission
  • closed vs open @stevebridger
  • Thank you... and enjoy the rest of the day @stevebridger http://www.flickr.com/photos/ceruleandepths/1693238000/