Curating your connections
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Curating your connections

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Presentation I gave at Museumnext in Edinburgh on 26 May 2011.

Presentation I gave at Museumnext in Edinburgh on 26 May 2011.

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  • 1. Curating yourconnections 26 May 2011 - Edinburgh @stevebridger #MuseumNext s
  • 2. gI help charities trust more of their own people to build relationshipsonline that create value, and which support collaboration & philanthropy
  • 3. while you were sleeping...
  • 4. An evolution from ‘just add social media’... to ‘we havea strategy’... to ‘we are a social organisation’
  • 5. exhibits as social objectsA curator thinks about how precious these ‘memory traces’ are andhow important it is to be prepared to create new positive memories
  • 6. "Technology is thecampfire around whichwe tell our stories"Laurie Anderson
  • 7. Grow bigger earss “...ordinary conversation became quite audible to my ears.”
  • 8. i often inhabit connect employees to this space supporters - shared narratives I E friends H F influencers employees I your brand your organisation marketing conversations around Think of ‘exhibits’? these asmarketers’ roles will walls you evolve a bit from broadcasters to can step aggregators over
  • 9. encourage staff to H speak for your IN organisation ‘in public’ trust thethe ch allenge is hiring decis ‘socialise’ ion to t sta ff withou the digital capability that g enerating comes online needs to be chaos rolled into the brand C J K M L end users / supporters people E F G
  • 10. E G but charities are structured for ‘transactional’ relationships, not for participation & conversationsvolunteer donor / fundraiser visitor? beneficiary /campaigner service user I K pressure to grow finances & programmes
  • 11. social media (1987)?behaviours established inside the workplace? ...and now outside
  • 12. We need to reach out to people in away that isn’t just marketing The web of ‘pages’ and The web of ‘flow’ and top-down campaigns ‘instant’ campaignsSocial media is about long term engagement...you wont win by dipping in and out.
  • 13. Make the experience better when shared we usually park we’re wired for stories best stories ‘in the moment’ for future use (stuff that ‘tingles’) j much of the value in SOCIAL MEDIA stems from its immediacy and the ability of staff to visceral report & share what they are experiencing right in front of them (to fuel action)“people will forget what you said; people will forget what you did, but people will never forget how you made them feel.” - maya angelou
  • 14. Credits & stuff• The following for making their Flickr photos available through a Creative Commons license:• http://www.flickr.com/photos/martinrp/323100499/• http://www.flickr.com/photos/loungerie/4112350172/• http://www.flickr.com/photos/anuntrainedeye/2106485881/• http://www.flickr.com/photos/cinocino/2610592520/• http://www.flickr.com/photos/krypto/3321950347/• http://www.flickr.com/photos/krypto/3322766720/• Kevin & Amanda for some of the fonts• David Armano & Dave Gray for always sharing
  • 15. Thanks for listening... @stevebridger Builder of Bridges “we build too many walls and not enough bridges” Isaac Newton