An evolution from ‘just add social media’... to ‘we havea strategy’... to ‘we are a social organisation’
exhibits as social objectsA curator thinks about how precious these ‘memory traces’ are andhow important it is to be prepared to create new positive memories
"Technology is thecampfire around whichwe tell our stories"Laurie Anderson
Grow bigger earss “...ordinary conversation became quite audible to my ears.”
i often inhabit connect employees to this space supporters - shared narratives I E friends H F influencers employees I your brand your organisation marketing conversations around Think of ‘exhibits’? these asmarketers’ roles will walls you evolve a bit from broadcasters to can step aggregators over
encourage staff to H speak for your IN organisation ‘in public’ trust thethe ch allenge is hiring decis ‘socialise’ ion to t sta ff withou the digital capability that g enerating comes online needs to be chaos rolled into the brand C J K M L end users / supporters people E F G
E G but charities are structured for ‘transactional’ relationships, not for participation & conversationsvolunteer donor / fundraiser visitor? beneficiary /campaigner service user I K pressure to grow finances & programmes
social media (1987)?behaviours established inside the workplace? ...and now outside
We need to reach out to people in away that isn’t just marketing The web of ‘pages’ and The web of ‘flow’ and top-down campaigns ‘instant’ campaignsSocial media is about long term engagement...you wont win by dipping in and out.
Make the experience better when shared we usually park we’re wired for stories best stories ‘in the moment’ for future use (stuff that ‘tingles’) j much of the value in SOCIAL MEDIA stems from its immediacy and the ability of staff to visceral report & share what they are experiencing right in front of them (to fuel action)“people will forget what you said; people will forget what you did, but people will never forget how you made them feel.” - maya angelou
Credits & stuff• The following for making their Flickr photos available through a Creative Commons license:• http://www.flickr.com/photos/martinrp/323100499/• http://www.flickr.com/photos/loungerie/4112350172/• http://www.flickr.com/photos/anuntrainedeye/2106485881/• http://www.flickr.com/photos/cinocino/2610592520/• http://www.flickr.com/photos/krypto/3321950347/• http://www.flickr.com/photos/krypto/3322766720/• Kevin & Amanda for some of the fonts• David Armano & Dave Gray for always sharing
Thanks for listening... @stevebridger Builder of Bridges “we build too many walls and not enough bridges” Isaac Newton
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