Blogging: consider the conversation

Slide 1:  Consider the Conversation  Sift 100 Victoria Street Bristol BS1 6HZ United Kingdom Steve Bridger tel: +44 (0) 117 915 9600 Community Manager / Blogger fax: +44 (0) 117 915 9630 sbridger@sift.com Tel: 0117 915 8658 info@sift.com www.sift.com © 2006 Sift Group Ltd

Slide 3:  What is a blog?  Where do I start?  Remaining relevant  Sift | tel: +44 (0) 117 915 9600 | info@sift.com | www.sift.com | © 2006 Sift Group Ltd

Slide 4: Low barriers to entry fuels personal publishing  Sift | tel: +44 (0) 117 915 9600 | info@sift.com | www.sift.com | © 2006 Sift Group Ltd

Slide 6: 21 October 2005

Slide 10: Permalink Static pages Permalink

Slide 14: Setting expectations

Slide 15: Blogroll

Slide 16: with and for not at and to

Slide 17:  What is a blog?  Where do I start?  Remaining relevant

Slide 18: Tags

Slide 20: Maintain a blog watch list  4% of those online use RSS readers  27% are using it without realising

Slide 21: Filtering and Feeds

Slide 22: Spreading ideas  Niche blogs and the long tail of content  Sift | tel: +44 (0) 117 915 9600 | info@sift.com | www.sift.com | © 2006 Sift Group Ltd

Slide 23: #23

Slide 24:  What is a blog?  Where do I start?  Remaining relevant

Slide 25: A few things to remember…  Not your audience. The audience belongs to itself (less time) People care about causes not  organisations (less loyalty) People don’t care about  causes, they care about themselves (less time and less loyalty) Are your members listening?  Understand message effectiveness Provide value… be useful… be  entertaining  Sift | tel: +44 (0) 117 915 9600 | info@sift.com | www.sift.com | © 2006 Sift Group Ltd

Slide 26: Action plan  Be ready to talk and listen  Passion is addictive  Be authentic (save the fluff for the annual report)  Identify internal champion(s)  Recruit a “Buzz Director” to connect with dispersed stakeholders in existing communities / networks (monthly report) Invite others to blog (and do the work for you)  Blog around events / conferences (group blogs, photos)  Build a ‘widget’ for others to put on their personal blog  Have a strategy in place in case things go wrong   Sift | tel: +44 (0) 117 915 9600 | info@sift.com | www.sift.com | © 2006 Sift Group Ltd

Slide 27: Summary:  Embrace the ‘blogosphere’  Stay relevant – join the conversation  Start small… don’t call it a ‘project’  Sift | tel: +44 (0) 117 915 9600 | info@sift.com | www.sift.com | © 2006 Sift Group Ltd

Slide 29: Images licensed under Creative Commons: http://www.flickr.com/photos/texflix4/191622126/ http://www.flickr.com/photos/dhammza/88536167/ http://www.flickr.com/photos/77188870@N00/33649042 http://www.flickr.com/photos/orcagirl/262058822/ http://www.flickr.com/photos/dima/95579730/ http://www.flickr.com/photos/eric500/75776854/

Slide 30: Continue the conversation @ www.nfp2.co.uk Steve Bridger sbridger@sift.com  Sift 100 Victoria Street Bristol BS1 6HZ United Kingdom tel: +44 (0) 117 915 9600 fax: +44 (0) 117 915 9630 info@sift.com www.sift.com © 2006 Sift Group Ltd