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Social media research techniques like Facebook monitoring or consumer sentiment scores can provide valuable information, but usually don't directly translate into new product initiatives. In fact, these methods often lead innovation teams to more questions than answers. This slideshare provide an overview of new social media research tools that privately engage your target consumers and have your most pressing questions answered. Learn first-hand how these new approaches impact the quality and efficiency of new product development projects.
You will learn:
* How social media research approaches are being applied to new product development today
* How to identify pros and cons of private social media research vs. other VOC tools
* How to evaluate private social media research to generate and optimize new product and service ideas