Tws Fy07 Q4 Evaluation 10 09 07

  • 453 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
453
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
9
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. TWS FY2007 Online Goals and Progress Presented by: Sarah DiJulio, Marie Ewald, Matt Reading, James Hupp
  • 2. AGENDA
    • Key Goals vs. Actuals
    • FY07 Accomplishments
    • FY07 & Q4 Results
      • List Growth
      • Online Advocacy
      • E-Newsletter
      • Online Fundraising
    • FY08 Priorities
  • 3. KEY GOALS VS ACTUALS
  • 4. FY07 Accomplishments
    • Recruitment strategies
    • Direct mail integration
    • Advocacy impact
    • Unrestricted funds
    • Approval of 3-year plan!
  • 5. FY07 Campaign Overview
    • Matching gift
      • 1,328 gifts
      • 0.2% response rate
      • $87,909
      • 715 new donors (54% of total donors)
    Deadline extended! There's still time to double your dollars for stronger protection of public lands. Help us beat back Bush's budget proposal. Click here today.
  • 6. FY07 Campaign Overview
    • Spotted owl
      • 9,204 recruited
      • 56,826 actions
      • $34,159
  • 7. Spotted Owl Response by Segment
  • 8.
    • List Growth
  • 9. LIST GROWTH: Month by Month
  • 10. List Growth: Composition
  • 11. List Growth: Composition
    • Core Activists: 31,451 (33,803)
    • Activists: 88,950 (120,981)
    • Donors: 6,089 (7,652)
    • Donor Activists: 4,357 (6,148)
  • 12.
    • Advocacy
  • 13. Advocacy Overview
  • 14. Advocacy: Response Rates
  • 15.
    • WildAlert News
  • 16. E-Newsletter: Overview
  • 17. E-Newsletter: CTR by Section
  • 18.
    • Fundraising
  • 19. Fundraising: Overview
  • 20. Fundraising: Average Gift
  • 21. Fundraising: Donate Page Conversions
  • 22. Fundraising: Donate Page Copy
  • 23. Fundraising: Donate Page Fields
  • 24. Donate Page Example: Oxfam
  • 25. Donate Page Example: Care
  • 26. FY08 Objectives
    • Recruitment
      • 336,408 reachable
        • 171,408 new
    • Fundraising
      • $549,570
        • $329,359 via appeals
        • $110,930 via renewals
        • $3,998 via sustainer
  • 27. Priorities for FY08 Q1 & Q2
    • Recruitment
      • Email append
      • List chaperones
      • Viral campaign
        • Video
      • Online advertising
        • Google grant
        • Care2
      • Quarterly integrated campaigns
        • Teshekpuk – Oct
        • Tongass - Jan
  • 28. Priorities for FY08 Q1 & Q2
    • Fundraising
      • Sustainer
      • Renewal
      • Quarterly fundraising campaigns
        • Holiday tribute
        • EOY
      • Upgrade strategy
      • Major donor suppression
  • 29. Priorities for FY08 Q1 & Q2
    • Cultivation
      • New subscribers
        • Automated welcome
        • First appeal
      • Offline engagement
        • Conference calls
        • Offline petitions
      • State targeting
  • 30. California/Colorado Cultivation
  • 31. The Wilderness Society Discussion
  • 32. Advocacy: Response Rates
  • 33. List Growth: Churn