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Tws Fy07 Q4 Evaluation 10 09 07
 

Tws Fy07 Q4 Evaluation 10 09 07

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Tws Fy07 Q4 Evaluation 10 09 07 Tws Fy07 Q4 Evaluation 10 09 07 Presentation Transcript

  • TWS FY2007 Online Goals and Progress Presented by: Sarah DiJulio, Marie Ewald, Matt Reading, James Hupp
  • AGENDA
    • Key Goals vs. Actuals
    • FY07 Accomplishments
    • FY07 & Q4 Results
      • List Growth
      • Online Advocacy
      • E-Newsletter
      • Online Fundraising
    • FY08 Priorities
  • KEY GOALS VS ACTUALS
  • FY07 Accomplishments
    • Recruitment strategies
    • Direct mail integration
    • Advocacy impact
    • Unrestricted funds
    • Approval of 3-year plan!
  • FY07 Campaign Overview
    • Matching gift
      • 1,328 gifts
      • 0.2% response rate
      • $87,909
      • 715 new donors (54% of total donors)
    Deadline extended! There's still time to double your dollars for stronger protection of public lands. Help us beat back Bush's budget proposal. Click here today.
  • FY07 Campaign Overview
    • Spotted owl
      • 9,204 recruited
      • 56,826 actions
      • $34,159
  • Spotted Owl Response by Segment
    • List Growth
  • LIST GROWTH: Month by Month
  • List Growth: Composition
  • List Growth: Composition
    • Core Activists: 31,451 (33,803)
    • Activists: 88,950 (120,981)
    • Donors: 6,089 (7,652)
    • Donor Activists: 4,357 (6,148)
    • Advocacy
  • Advocacy Overview
  • Advocacy: Response Rates
    • WildAlert News
  • E-Newsletter: Overview
  • E-Newsletter: CTR by Section
    • Fundraising
  • Fundraising: Overview
  • Fundraising: Average Gift
  • Fundraising: Donate Page Conversions
  • Fundraising: Donate Page Copy
  • Fundraising: Donate Page Fields
  • Donate Page Example: Oxfam
  • Donate Page Example: Care
  • FY08 Objectives
    • Recruitment
      • 336,408 reachable
        • 171,408 new
    • Fundraising
      • $549,570
        • $329,359 via appeals
        • $110,930 via renewals
        • $3,998 via sustainer
  • Priorities for FY08 Q1 & Q2
    • Recruitment
      • Email append
      • List chaperones
      • Viral campaign
        • Video
      • Online advertising
        • Google grant
        • Care2
      • Quarterly integrated campaigns
        • Teshekpuk – Oct
        • Tongass - Jan
  • Priorities for FY08 Q1 & Q2
    • Fundraising
      • Sustainer
      • Renewal
      • Quarterly fundraising campaigns
        • Holiday tribute
        • EOY
      • Upgrade strategy
      • Major donor suppression
  • Priorities for FY08 Q1 & Q2
    • Cultivation
      • New subscribers
        • Automated welcome
        • First appeal
      • Offline engagement
        • Conference calls
        • Offline petitions
      • State targeting
  • California/Colorado Cultivation
  • The Wilderness Society Discussion
  • Advocacy: Response Rates
  • List Growth: Churn