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Pinterest Presentation

Pinterest Presentation

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    Pinterest 1 Pinterest 1 Presentation Transcript

    • Alana Fata, Meredith Evans, Herminam Rai, Indu Shah and Matthew Edwards
    • Video
    • Agenda Application  Marketing  PR/Communications  Fundraising Pros / Cons of Pinterest Case Study on UNICEF UK
    • Introduction What is Pinterest? Mission statement What does it do?
    • Application Marketing PR/Communications Fundraising
    • Marketing Targets a specific audience Increases social reach Identifies and engages influencers http://pinterest.com/peugeotpanama/
    • PR/Communications Showcases impact Community building Dimension http://pinterest.com/nwfpins/
    • Fundraising Engages donors Non-visual to visual Highlights ambassadors & celebrity endorsements http://pinterest.com/avonfoundation/pin-it-to- end-it/
    • Pros of Pinterest Popularity of social media  23,525,135 unique visitors in September 2012  Represents 17.4% of social media revenue (April, 2012)
    • Pros of Pinterest Visually appealing and simple to use
    • Pros of Pinterest Female market
    • Cons of Pinterest Female market
    • Cons of Pinterest Copyright issues
    • Cons of Pinterest ‘Re-pinning’ loses original sources
    • Case Study: UNICEF UK
    • Effectiveness of UNICEF UK Reaches public at an emotional level through a personalized story of poverty Targets a profitable audience Easy to learn & even easier to share Successfully connects communications & fundraising
    • Questions?
    • Thank You!
    • References http://www.socialnomics.net/2012/07/24/the-marketing-case- for-pinterest-and-how-to-use-it-successfully/ http://www.prweb.com/releases/2012/4/prweb9461317.html http://info.cocommunications.com/blog/bid/120948/Using- Pinterest-as-a-Nonprofit-Communications-Tool http://www.guardian.co.uk/world/poverty- matters/2012/oct/09/pinterest-povery-ngos-africa http://pinterest.com/AmiMusa/pins/ http://mashable.com/2012/09/10/pinterest-unicef/ http://www.forbes.com/sites/marketshare/2012/05/24/why- online-marketers-better-get-an-interest-in-pinterest-fast/