Improving   Communication Written and Presented by: Michael Evanchan
What Sticks? Part  1
Based on the book:
What Makes you  Stick ?
2  Steps 1) Find the  Core 2) Apply  SUCCES s
SUCCES s
S imple
Dumbing Down
Simple =  +  Compact Core
Find the  Core
“ No plan survives  contact  with the  enemy ”
Commander’s  Intent
Simple =  +  Compact Core
Elegance  &   Prioritization
Schemas: Complex  messages from  Simple  material
Proverbs: Short  sentence from  Long  experience
Analogies: metaphors
U nexpected
“ The first problem with communication is getting people’s  attention .”
1 How do I  get  people’s attention?
S urprise!
B reak a pattern
2 How do I  keep  people’s attention?
I nterest & C uriosity
Introduce a Knowledge  Gap
A little  Mystery  goes a long way
C oncrete
“ Concrete language helps people, especially novices, understand  new concepts .”
Mobilize   &  Focus  the brain
A bstract
C oncrete
“ Concreteness is the  easiest  trait to embrace, and may be the most  effective .”
S imple U nexpected C oncrete
2  Steps 1) Find the  Core 2) Apply  SUCCES s
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What Sticks Part 1

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What Sticks Part 1

  1. 1. Improving Communication Written and Presented by: Michael Evanchan
  2. 2. What Sticks? Part 1
  3. 3. Based on the book:
  4. 4. What Makes you Stick ?
  5. 5. 2 Steps 1) Find the Core 2) Apply SUCCES s
  6. 6. SUCCES s
  7. 7. S imple
  8. 8. Dumbing Down
  9. 9. Simple = + Compact Core
  10. 10. Find the Core
  11. 11. “ No plan survives contact with the enemy ”
  12. 12. Commander’s Intent
  13. 13. Simple = + Compact Core
  14. 14. Elegance & Prioritization
  15. 15. Schemas: Complex messages from Simple material
  16. 16. Proverbs: Short sentence from Long experience
  17. 17. Analogies: metaphors
  18. 18. U nexpected
  19. 19. “ The first problem with communication is getting people’s attention .”
  20. 20. 1 How do I get people’s attention?
  21. 21. S urprise!
  22. 22. B reak a pattern
  23. 23. 2 How do I keep people’s attention?
  24. 24. I nterest & C uriosity
  25. 25. Introduce a Knowledge Gap
  26. 26. A little Mystery goes a long way
  27. 27. C oncrete
  28. 28. “ Concrete language helps people, especially novices, understand new concepts .”
  29. 29. Mobilize & Focus the brain
  30. 30. A bstract
  31. 31. C oncrete
  32. 32. “ Concreteness is the easiest trait to embrace, and may be the most effective .”
  33. 33. S imple U nexpected C oncrete
  34. 34. 2 Steps 1) Find the Core 2) Apply SUCCES s
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