What Sticks Part 1
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
521
On Slideshare
521
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
6
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Improving Communication Written and Presented by: Michael Evanchan
  • 2. What Sticks? Part 1
  • 3. Based on the book:
  • 4. What Makes you Stick ?
  • 5. 2 Steps 1) Find the Core 2) Apply SUCCES s
  • 6. SUCCES s
  • 7. S imple
  • 8. Dumbing Down
  • 9. Simple = + Compact Core
  • 10. Find the Core
  • 11. “ No plan survives contact with the enemy ”
  • 12. Commander’s Intent
  • 13. Simple = + Compact Core
  • 14. Elegance & Prioritization
  • 15. Schemas: Complex messages from Simple material
  • 16. Proverbs: Short sentence from Long experience
  • 17. Analogies: metaphors
  • 18. U nexpected
  • 19. “ The first problem with communication is getting people’s attention .”
  • 20. 1 How do I get people’s attention?
  • 21. S urprise!
  • 22. B reak a pattern
  • 23. 2 How do I keep people’s attention?
  • 24. I nterest & C uriosity
  • 25. Introduce a Knowledge Gap
  • 26. A little Mystery goes a long way
  • 27. C oncrete
  • 28. “ Concrete language helps people, especially novices, understand new concepts .”
  • 29. Mobilize & Focus the brain
  • 30. A bstract
  • 31. C oncrete
  • 32. “ Concreteness is the easiest trait to embrace, and may be the most effective .”
  • 33. S imple U nexpected C oncrete
  • 34. 2 Steps 1) Find the Core 2) Apply SUCCES s