“Be a presentation guru”Telling creative visual stories with complex information Created by Michael Evanchan June 2012
#1 Be an Expert Speak the language of your clients #2 Be a Storyteller Translate data into unique insights #2 Be a Thought LeaderValue added through the power of the mind
#1 Be an ExpertSpeak the language of your clients by answering relevant questions and simplifying complex information.
The Expert The expert is a sponge. Alwaysfocused on asking why…driven to get down and dirty with the data The expert finds the patterns in the complex information and translatesinto relevant, client focused insights. The expert is a valuable asset to anyteam by being the go-to-resource foranswering all key business problems.
#2 Be a StorytellerMaking meaning out of research by mixing data and design to deliver complex insights in simple terms.
The Storyteller The storyteller uses big picture thinking to make meaning out of patterns found in the research. The storyteller mixes data withdesign and delivers complex insights in simple, client-focused terms. The storyteller is a luxury to anyteam by being a go-to resource for carefully crafted insight stories.
#3 Be aThought Leader Value added through always innovating, creating, writing, learning, and teaching.
The Thought LeaderThe thought leader is always askingwhy, is always creative, and is always challenging the status quo. The thought leader is passionateabout not just learning but teachingand growing the minds of the team.The thought leader adds value to any team by innovating, writing, mentoring, and leading by example.
Action Plan Phase 1: Learn product, data Be a Student sources, and client needs. Phase 2: Train the team to speak in Be a Teacher your clients language. Phase 3: Get to work as an expert,Be a man of action storyteller, and leader!
Thank you! Created by Michael Evanchan Evanchan Marketing, LLC email@example.com
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