• Like
2011 chicago market deck
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

2011 chicago market deck

  • 725 views
Published

 

Published in Design
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
725
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
31
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • The future is now in critical markets across regions.
  • Chicago is the best test market
  • Slightly over-indexing the total US in Density, but on par.
  • A higher disposable income and the 2nd highest among all the major markets
  • The future is now in critical markets across regions.
  • The future is now in critical markets across regions.

Transcript

  • 1.
  • 2. The Chicago Landscape
  • 3. Hispanics are driving growth
    2.0M
    1)
    2)
    3)
    4)
    5)
    LA
    NY
    Houston
    Chicago
    Miami
    7.97M
    4.51M
    2.16M
    2.02M
    2.02M
    Hispanics
    21%
    Density
    Source: 2010 Geoscape Intelligence, Chicago DMA, Top Markets
  • 4. Hispanics are driving growth
    Non-Hispanics
    +60%
    -7%
    Hispanics
    Source: 2011 Nielsen Universe Estimates, Adults 18-49, 2000 – 2010, Chicago DMA
  • 5. Hispanics are changing Chicago
    1990
    10%Density
    Source: Geoscape, 1990 Population Estimates, Chicago
  • 6. Hispanics are changing Chicago
    2000
    16%Density
    Source: Geoscape, 2000 Population Estimates, Chicago
  • 7. Hispanics are changing Chicago
    2010
    21%Density
    Source: Geoscape, 2010 Population Estimates, Chicago
  • 8. Hispanics live throughout the DMA
    Waukegan 58%
    Elgin40%
    Chicago30%
    Aurora41%
    Joliet33%
    Cicero85%
    Hammond27%
    Source: Geoscape, 2010 Population Estimates, Chicago
  • 9. More than any other major market, Chicago mirrors the U.S.
  • Comparable Density
    Chicago
    16%
    20%
    Source: 2010 Geoscape Intelligence, Total U.S., Chicago DMA
  • 13. Higher disposable income
    Chicago
    $60K
    $69K
    Source: 2009 Global Insights, Total U.S., Chicago DMA
  • 14. Similar % speak Spanish
    Chicago
    88%
    92%
    Source: Nielsen 2011 UE’s, Total U.S., Chicago DMA
  • 15. Most closely mirrors ethnicity
    Chicago
    Source: 2010 Geoscape Intelligence, Total U.S., Chicago DMA
  • 16. A Unique Audience
    1) NSI
    2) NHSI
  • 17. 10x’s
    the Unique Audience
    Source: 2010 Chicago Scarborough, Release 1
  • 18. Top Rated
    5PM News
    Local News
    10PM News
    Source: NSI Adults 18-34, October 2010, Chicago
  • 19. The Highest Rated
    #1
    News amongChicago Hispanics
    5PM News
    10PM News
    2X’s
    3X’s
    Source: NHSI Adults 18-49, October 2010, Chicago
  • 20. Toweringover the competition!
    82
    50
    32
    33
    31
    21
    16
    25
    19
    10
    15
    8
    7
    1
    ROS
    LateNews
    Prime
    EarlyNews
    EarlyFringe
    Daytime
    Morning
    Source: NHSI Adults 18-49 000’s, September 2010, Chicago
  • 21. #2
    in Chicago2010 YTD
    Source: NHSI, January to September, 2010, Average Time Period Ratings: Monday to Sunday, 6AM to 2AM, Adults 18-49, Chicago
  • 22. 157
    Nights as the#2Spanish Language station in
    Primetime
    Source: NHSI, October 1, 2009 to September 30, 2010, Average Time Period Ratings: Monday to Sunday, 6PM to 10PM, Adults 18-49, Chicago
  • 23. UnivisionChicago.com
    27,420 Opt-in Users
    14.3 Million Page Impressions
    Source: Univision.com server logs, August 2010, Chicago
  • 24. Sports and Specials
  • 25. Club Teams
    Professional soccer played in national leagues and international competitions
    Soccer
    (Think the Chicago Bears)
  • 26. Jan – June / Aug – Dec
    Mexican League Soccer is Hispanic Chicago’s #1 sport
    Soccer: Club Teams
    June - August
    The top FutbolLiga Mexicana teams face the best Major League Soccer Teams
  • 27. April – November
    The best Major League Soccer games of the week
    Soccer: Club Teams
    August 2010 – April 2011
    The top pro teams from FLM, MLS, and other Central American leagues
  • 28. National Teams
    The Nations best competing in the highest form of international competitions
    Soccer
    (Think the U.S. Men’s Basketball “Dream Team”)
  • 29. Every 2 years; June 2011
    The best teams of North and CentralAmerica compete for the gold
    Soccer: National Teams
    Every 3 years; July 2011
    The best South American teams compete in the longest running soccer competition
  • 30. All friendly and qualifying matches for the men’s Mexican National Team
    Soccer: National Teams
    All friendly and qualifying matches for the men’s U.S. National Team
  • 31. Chicago Hispanic’s favorite team
    13 of the top 50 sporting events among Chicago Hispanics were the Mexican National Team
    Source: NHSI Adults 18-49, Sports Program Rankers on broadcast TV, September 2009 – September 2010, Chicago
  • 32. Univision Specials
    Targeting Chicago’s Hispanics, Univision’s specials include a Red Carpet Pre-show, front row seats to the Ceremony, behind-the-scenes Post-Show,Newsand online
    Specials
  • 33. 146K
    Adults 18-49
    February
    The longest running and highest rated Hispanics awards
    Source: NHSI, 2/18/10
    Specials: 1st and 2nd Qtr
    86K
    Adults 18-49
    July
    The only awards show honoring idols of and chosen by Hispanic youths
    Source: NHSI, 7/15/10
  • 34. 140K
    Adults 18-49
    November
    Latin music’s biggest night and most covetedaward
    Source: NHSI, 11/5/09
    Specials: 4th Qtr
    71K
    Adults 18-49
    November
    Honoring the best of Hispanic Television
    Source: NHSI, 11/29/09
  • 35. Are your growth engine