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2011 - Volume 1
Greetings“If you’re looking to reach upholders of traditional American values,your best bet might be the Hispanic market.”...
Table of ContentsSection                           PageChicago Market                     3Chicagos Hispanics             ...
Chicago is the…               3 rd                                       Largest                                          ...
Chicago is …The #1 sports town  Source: “2010 17th Annual Best Sports Cities.” The Sporting News  Culturally rich         ...
Chicago is…Home to                                31                          Fortune 500 HQ’s                            ...
Chicago is Latino    2000                                                             2010             Black              ...
Chicago Hispanics are…   1 out of 5           Source: Geoscape Intelligence Systems, 2010 Estimates, Chicago DMA Driving C...
Chicago Hispanics are…                            13                years younger                Average Age: Hispanics = ...
Chicago Hispanics have a…                    HH income of                $69K       Total HH Income = 92K; Hispanic HH Inc...
Chicago Hispanics live in…                 Larger HH’s                            3.6                                   2....
Chicago Television StationsStation   Affiliation         Channel OwnerCLTV      Chicagoland TV              Tribune Compan...
A Tu Lado                         (At Your Side)Station:              Univision WGBO 66Owner:                Univision O &...
Más de lo que Esperas                      (More than you Expect)Station:              Telemundo WSNS 44Owner:            ...
M         Tu        W          Th     F   Sa      Su5a         Early Morning: News / Talk6a7a                      Morning...
News                             Fresh entertainment magazine with live news,                                      the lat...
Novelas•First run all year around •Each story unfolds 5/week  Think popular romance novels as TV mini-seriesDaytime       ...
Reality                                  Fusing the glamour of a beauty                                     pageant with r...
Talk/Entertainment                           Popular duo talk gossip on celebrities(The Scoop & The Skinny)         Think ...
Talk/Entertainment                  1 hour news magazine simulcast live on                      TF-Chicago and La Tremenda...
Movies                            Blockbuster movies                           every night of the week(All-Star Movies)   ...
Sports News                        Latest scores and highlights as well as interviews                                 with...
Sponsorship Opportunities        Promoting education and college readiness                                                ...
SportsClub Teams:                   Professional team soccer played in (Think the Chicago Bears)    national and internati...
SportsNational Teams:                   The Nation’s best in the highest form(Think the U.S. “Dream Team”)     of internat...
Specials      Targeting Chicago’s Hispanics, Univision’s specials include a        Red Carpet Pre-show, front row seats to...
Chicago Radio StationsStation    Format              Owner/LMAWBBM       News                CBS Radio, Inc.WGN        Tal...
Con Orgullo Mexicano(With Mexican pride)Station Name:         La Que BuenaCall Letters:         WOJOFrequency:            ...
En Chicago Manda                (Ruling Chicago)Owner:          Spanish Broadcasting System, Inc.Call Letters:   WLEYFrequ...
Chicago’s Leading                    Regional Mexican Station6a-12p       Piolin por la Manana12p-3p       Valeria "La Chi...
Best hits ever made during                      the 70’s, 80’s and 90’s.6a-10a           Buenos Días Recuerdo con Ricardo1...
Chicago’s only                                                SL News/Talk Station     5a-9a                  Javier Salas...
Chicago’s only                          Top 40 Spanish station6a-10a           Mauricio Mejia10a-2p           Al Sanchez2p...
Chicago WebsitesWebsite                    OwnerABC7Chicago.com            Disney/ABCCBS2Chicago.com            CBS Corpor...
UnivisionChicago.com                 News (Videos/Slideshow/Articles)  News Stories                  PollsNews Segments   ...
Sponsorship Opportunities    Rotating Ad       BannersVideo Streaming          Polls  Splash Pages                        ...
Chicago NewspapersNewspaper                OwnerAurora Beacon News       Sun Times Media GroupChicago Reader           Cre...
HoyOwner:      Tribune CompanyType:       DailyLanguage:   SpanishWebsite:    www.vivelohoy.comLa RazaOwner:      ImpreMed...
ReflejosOwner:        Reflejos Publications, LLCType:         WeeklyLanguage:     Bi-LingualWebsite:      www.reflejos.com...
Univision Chicago Research ResourcesResearch                  Description                          Ratings, Universe Estim...
2011 Chicago Hispanic Media Guide
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2011 Chicago Hispanic Media Guide

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An overview of Chicago's Hispanic Media created by Michael Evanchan and Univision Chicago Research

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Transcript of "2011 Chicago Hispanic Media Guide"

  1. 1. 2011 - Volume 1
  2. 2. Greetings“If you’re looking to reach upholders of traditional American values,your best bet might be the Hispanic market.” With that statement,AdAge officially declared the Hispanic market hit its tipping point.In Chicago, Hispanics crossed over the 2 million mark in 2010,representing more than 1 out of every 5 Chicagoans. To help youlearn more about this growing, valuable market, we introduce the2011 Chicago Hispanic Media Guide.With 5 television stations, 6 radio stations and multiple websites andnewspapers, Spanish is the new look of Chicago media. What you’llfind in this book is an overview of the Chicago market with anemphasis on Hispanic. From introducing Chicago as a world classcity to highlighting Chicago’s leading TV, radio and onlineproperties, this guide showcases all that Chicago’s Hispanic mediahas to offer.Whether it’s Advertising Age or the Chicago Tribune referencing the“growing influence of the Hispanic media*,” there has never been abetter time to invest in Chicago’s Hispanic consumer. Long knownas the Windy City, you’ll hear Chicago more often called the “ciudadde los vientos.” *AdeAge, “Count on it: Hispanic Market hits tipping point” July 26, 2010 Chicago Tribune: “Hispanic media plays growing role in election year” October 20, 2010 Univision Chicago – 541 N. Fairbanks Ct Suite 1100, Chicago, IL 60601 – 312-467-5100 1
  3. 3. Table of ContentsSection PageChicago Market 3Chicagos Hispanics 6Chicago Television 11Chicago Hispanic Television 12Univison and TeleFutura Chicago 14Chicago Radio 26Chicago Hispanic Radio 27Univision Radio 29Chicago Online 33UnivisionChicago.com 34Chicago Newspaper 36Chicago Hispanic Newspaper 37Univision Chicago Research 39 2
  4. 4. Chicago is the… 3 rd Largest media market 3.5 million TV homes Total Spot TV Revenue: $675 Million Source: 2011 Nielsen Universe Estimates, Adults 18-49, 2000 – 2011, Chicago DMA; TVB 2009, TNS Media Spot TV Expenditures by DMA 2009 4 th Largest city GDP in the world City GDP: $574 BillionSource: 2008 "Global city GDP rankings 2008-2025,” < https://www.ukmediacentre.pwc.com/imagelibrary/downloadMedia.ashx?MediaDetailsID=1562 >. Retrieved 20 November 2009. Price Waterhouse Coopers; Additional rankings: 1. Tokyo, 2. New York City, 3. L.A. 3
  5. 5. Chicago is …The #1 sports town Source: “2010 17th Annual Best Sports Cities.” The Sporting News Culturally rich 4
  6. 6. Chicago is…Home to 31 Fortune 500 HQ’s * Source: “2010 Fortune 500: Annual Ranking of America’s Largest Corporations.” Fortune Magazine; *Corporations headquartered in IL 5
  7. 7. Chicago is Latino 2000 2010 Black Black 18% Hispanic 17% Hispanic 21% 16% Other 1%Other 2% Asian 5% Asian 4% White White 60% 56% 1.5M 2.0M Hispanic Density 20.0% to 100% 8.0% to 19.9% 5.0% to 7.9% 3.0% to 4.9% 0% to 2.9% Source: Geoscape Intelligence Systems, 2010 Estimates, Chicago DMA 6
  8. 8. Chicago Hispanics are… 1 out of 5 Source: Geoscape Intelligence Systems, 2010 Estimates, Chicago DMA Driving Chicago’s growth Adults 18-49 Source: 2011 Nielsen Universe Estimates, Adults 18-49, 2000 – 2011, Chicago DMA 7
  9. 9. Chicago Hispanics are… 13 years younger Average Age: Hispanics = 27 vs. Non-Hispanics = 40 Source: 2011 Nielsen Universe Estimates, Average Age Persons 2+, Chicago DMA Similar to U.S. Hispanics Chicago Total U.S. Puerto Puerto Rican Rican 10%Mexican 9% Mexican 81% Other 78% Other 10% 12% Source: Geoscape Intelligence Systems, 2010 Estimates, Chicago DMA 8
  10. 10. Chicago Hispanics have a… HH income of $69K Total HH Income = 92K; Hispanic HH Income will grow 18% by 2014 (vs. 12% total) Source: 2009 Global Insights Hispanic Monitor, Avg HH income, Chicago DMA Buying power of $35B Ranking higher than the buying power of: Co n s u m er E xp en d i t u r e: Ch i c a g o v s . L a t i n A m er i c a n Co u n t r i es Chicago $35B Guatemala $35B Cuba $34B Ecuador $33B El Salvador $22B Uruguay $22B Costa Rica $20B Panama $17B Honduras $12B Paraguay $12B Total Consumer spending = $280B; Hispanic spending will grow to $49B by 2014 ($330B total) Source: 2009 Global Insights Hispanic Monitor, Consumer Spending, Chicago DMA 9
  11. 11. Chicago Hispanics live in… Larger HH’s 3.6 2.5 Hispanics Non-Hisp. Source: 2011 Nielsen Universe Estimates, Average persons per HH, Chicago DMA Spanish speaking HH’s Spanish & 92% Mostly English English 32% 17% Mostly Only Spanish Spanish 30% 13% Source: 2011 Nielsen Universe Estimates, 5-tier language breaks, Adults 2+, Chicago DMA 10
  12. 12. Chicago Television StationsStation Affiliation Channel OwnerCLTV Chicagoland TV Tribune CompanyCSNC Comcast SportsNet Comcast CorporationWBBM CBS 2 CBS CorporationWCHU Azteca 61 Venture Technologies Group, LLCWCIU Independent 26 Weigel BroadcastingWCPX ION 38 Ion Media Networks, IncWEDE Religious Ind 34 First United, IncWFLD FOX 32 Fox Television StationsWGBO Univision 66 Univision Communications, IncWGN CW 9 Tribune CompanyWJYS Independent 62 Oxford Media Group, IncWLS ABC 7 Disney/ABCWMAQ NBC 5 NBC UniversalWMEU Independent 48 Weigel BroadcastingWOCH Arirang (Korean) 41 KM CommunicationsWOCK Mega TV 13 Spanish Broadcasting SystemWPWR My Network TV 50 Fox Television StationsWSNS Telemundo 44 NBC UniversalWSPY America One 30 Nelson Enterprises, IncWTTW PBS 11 Window to the World Communications, IncWWME Independent 23 Weigel BroadcastingWWTO TBN 35 Trinity Broadcasting Network, IncWXFT TeleFutura 60 Univision Communications, Inc 11
  13. 13. A Tu Lado (At Your Side)Station: Univision WGBO 66Owner: Univision O & OWebsite: www.univisionchicago.comSignal Power: Full powerLocal News: M-Su 5-5:30p, M-Su 10-10:30pPrimetime Programs: Novelas, Variety Lo Máximo (The Maximum)Station: TeleFutura WXFT 60Owner: Univision O & OWebsite: www.univisionchicago.comSignal Power: Full powerLocal News: M-F 6-7aPrimetime Programs: Drama, Movies, Novelas 12
  14. 14. Más de lo que Esperas (More than you Expect)Station: Telemundo WSNS 44Owner: NBC Universal O & OWebsite: www.telemundochicago.comSignal Power: Full powerLocal News: M-F 5-5:30p, M-F 10-10:30pPrimetime Programs: Novelas La Fuerza de la Televisión (The Power of Television)Station: Azteca WCHU 61Owner: Venture Technologies Group, LLCWebsite: www.aztecaamerica.comSignal Power: Full powerLocal News: N/APrimetime Programs: Talk, Entertainment, News, NovelasStation: Mega TV WOCK 13Owner: Spanish Broadcasting SystemsWebsite: www.megatv.comSignal Power: Low powerLocal News: N/APrimetime Programs: News Magazine/Opinion, Talk, Paid 13
  15. 15. M Tu W Th F Sa Su5a Early Morning: News / Talk6a7a Morning: Weekend:8a Morning News / Talk9a10a11a Daytime: Childrens12p Movies1p Novelas / Talk2p Sports3p Early Fringe: Variety4p Variety / Current Affairs5p Early News: Local and National News6p7p Primetime:8p Novelas / Variety9p10p Late News: Local and National News M Tu W Th F Sa Su5a Early Morning: Novelas6a7a Morning: Weekend:8a Local Current Affairs / Novelas9a10a11a Daytime: Childrens12p Movies1p Novelas / Variety / Talk2p Fútbol3p Early Fringe: Variety4p Novelas5p Early News: Entertainment News6p7p Primetime:8p Novelas / Movies9p10p Late News: Sports News 14
  16. 16. News Fresh entertainment magazine with live news, the latest gossip and music(Your Happy Breakfast) Think “Good Morning America” M-Su, 5-6a Traditional morning news wakes up America Think “Good Morning America”(Wake Up America) M-F, 6-9a Action packed news magazine Think “Inside Edition” meets “Headline News”(First Impact) M-Su, 4-5p Chicago’s local news leader, focusing on Hispanics(Uni-Chicago Local News) M-Su, 5-5:30p/10-10:30p Trusted network news with Jorge Ramos and Maria Elena Salinas(Uni-Chicago Network News) M-Su, 5:30-6p/10:30-11p Jorge Ramos presents the people and issues making political news headlines(To the Point) Think “Meet the Press” Su, 9-10a 15
  17. 17. Novelas•First run all year around •Each story unfolds 5/week Think popular romance novels as TV mini-seriesDaytime Favorites of the past and present, as well as hit novelas targeting teenage viewersNovelas M-Sa, 11-3pPrimetime Proven products from the largest production houses in the worldNovelas M-F, 6-10p 16
  18. 18. Reality Fusing the glamour of a beauty pageant with reality TV(Our Latin Beauty) Think “America’s Next Top Model” Spring, Su, 7-9p Celebrity dance competition featuring classic and Latin routines(Look Who’s Dancing) Think “Dancing with the Stars” Fall, Su, 7-9p A life-size game board tests participants’ mind, body and nerves Think “American Gladiator” meets “Fear Factor”(The Big Show) Winter, Su, 7-9p Physical challenges determine who survives on the island(The Great Battle Challenge) Think “Survivor” meets “Wipeout” Summer, Su, 9-10a 17
  19. 19. Talk/Entertainment Popular duo talk gossip on celebrities(The Scoop & The Skinny) Think “Regis & Kelly” meets “Extra” M-F, 3-4p Timely, hard-hitting investigative reports and feature stories(Here and Now) Think “20/20” Tu, 9-10p Late night talk with the superstars(Don Francisco Presents) Think “The Tonight Show” W, 9-10p The Spanish speaking world’s most popular Saturday night tradition(Giant Saturday) Think the ultimate variety show Sa, 7-10p 18
  20. 20. Talk/Entertainment 1 hour news magazine simulcast live on TF-Chicago and La Tremenda(A New Day) Think “Mike & Mike in the Morning” M-F, 6-7a Latest celebrity gossip, outrageous comedy skits and live performances(Scandalous TV) Think “Access Hollywood” meets “Regis & Kelly” M-F, 1-2p / Su, 10a-12p Courtroom drama, real judge, real justice Think “Judge Judy” meets “People’s Court”(Final Verdict) M-F, 4-5p Entertainment experts discuss the comings and goings of the stars Think “TMZ” meets “Talk Soup”(The Scissors) M-F, 5-6p 19
  21. 21. Movies Blockbuster movies every night of the week(All-Star Movies) M-F, 7-9p / Sa-Su, 6-10p Late-night movies from TeleFutura’s collection of Hollywood favorites(Movies) M-Su, 10:30p-12:30a Weekend matinee and late-night movies(Movies) Sa, 11a-6p / Su, 12:30a-2:30a Combination blockbuster movie night and interactive party(The Movie Party) Think “TBS Movie Extra” 2X/month, Th, 7-9p 20
  22. 22. Sports News Latest scores and highlights as well as interviews with the biggest names in sports Think “ESPN Sports Saturday”(Sports Republic) Uni, Su,10a-12p #1 nightly sports news show in Spanish Think “Sports Center”(Sports Encounter) TF, M-Su, 10-10:30p Local, national and international sports updates Think “Fox Chicago Final Word”(Sports Action Extra) Uni, Su, 10:15-10:30p 21
  23. 23. Sponsorship Opportunities Promoting education and college readiness M, 5p News The Mexican Consul live in the studio F, 5p News Human interest and consumer affairs issues M-F, 10p News Chicago’s favorite personality talks gossip, entertainment and the places to go M, F, & Sa, 10p News Text-2-Vote daily questions M-F, 5p News 22
  24. 24. SportsClub Teams: Professional team soccer played in (Think the Chicago Bears) national and international competitions Mexican Soccer is Hispanic Chicago’s #1 sportJan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec U.S. pro teams featuring the Chicago FireJan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Top MLS vs. top FLM in yearly competitionJan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Teams compete to declare CONCACAF champJan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 23
  25. 25. SportsNational Teams: The Nation’s best in the highest form(Think the U.S. “Dream Team”) of international competition The best teams of North and Central America compete every 2 years for the goldJan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec The best South American teams compete every 3 years in the longest running soccer competitionJan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec All friendly and qualifying matches for the men’s Mexican National TeamJan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec All friendly and qualifying matches for the men’s U.S. National TeamJan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 24
  26. 26. Specials Targeting Chicago’s Hispanics, Univision’s specials include a Red Carpet Pre-show, front row seats to the Ceremony, behind-the-scenes Post-Show, News and online The longest-running and highest-rated Latin awards showJan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Only awards show honoring idols of and chosen by Hispanic youthsJan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Latin Music’s most prestigious award showJan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Honoring the best of Latin American TVJan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 25
  27. 27. Chicago Radio StationsStation Format Owner/LMAWBBM News CBS Radio, Inc.WGN Talk Tribune BroadcastingWVAZ Urban Ac Clear Channel CommunicationsWLS Talk Citadel CommunicationsWTMX Hot Ac Bonneville / KSL BroadcastingW O JO RegL M ex. Univis ion/Br oa dca s tingWDRV Classic Hits Bonneville / KSL BroadcastingWLS-F Oldies Citadel CommunicationsWUSN Country CBS Radio, Inc.WGCI-F Urban Clear Channel CommunicationsWBBM-F Rhy. Chr CBS Radio, Inc.WLIT-F Ac Clear Channel CommunicationsWKSC-F Chr Clear Channel CommunicationsWILV Ac Bonneville / KSL BroadcastingWXRT-F Adult Altern. CBS Radio, Inc.WBEZ News/Talk The WBEZ Alliance, Inc.WKQX Modern Rock Emmis Communications CorporationWLUP-F Classic Rock Emmis Communications CorporationW VI V-F Spa n. Adlt/H its Univis ion/Br oa dca s tingWLEY-F RegL Mex. Spanish Broadcasting SystemWJMK Adult Hits CBS Radio, Inc.WSCR Sports CBS Radio, Inc.WCFS-F Ac CBS Radio, Inc.WPWX Urban Crawford Broadcasting Co.WNUA Span. Hits Clear Channel CommunicationsWLFM-L Smooth Jazz WLFM, LLCWFMT Classical Chicago Educational TelevisionWMVP Sports ESPN RadioWPPN Ur b a n Univis ion/Br oa dca s tingWSRB Urban Ac Crawford Broadcasting Co.WIND Talk Salem Communications Corp.WGRB Black Gospel Clear Channel CommunicationsWJKL C. Christian Educational Media FoundationWMBI-F Religious Moody Bible InstituteWZSR Ac NextMediaWERV-F Classic Hits NextMediaWXLC Hot Ac NextMediaWDCB Jazz/News College of DuPageWIIL Rock NextMediaWSSR Ac NextMediaWCCQ Country NextMediaWCPT Talk Newsweb Corp.WVON Talk Midway Broadcasting Corp.W RTO Spa n. Ta lk Univis ion/Br oa dca s tingWMIL-F Country Clear Channel CommunicationsWWYW Oldies NextMediaWLJE Country Radio One CommunicationsWONU Christ. Rock Olivet Nazarene UniversityWCPT-F Talk Newsweb Corp.WNVR Ethnic Polnet Communications, Lt.WCPQ Talk Newsweb Corp.WMYX-F Modern Ac EntercomWRXQ Classic Rock NextMediaWXSS Chr EntercomWYCA Black Gospel Crawford Broadcasting Co.WXRD Classic Rock Radio One CommunicationsWZVN Ac Radio One CommunicationsWMBI Religious Moody Bible InstituteWCFL C. Christian Illinois Bible Institute,...WTMJ News/Talk Journal Broadcast GroupWKKV-F Urban Clear Channel Communications 26
  28. 28. Con Orgullo Mexicano(With Mexican pride)Station Name: La Que BuenaCall Letters: WOJOFrequency: 105.1 FMFormat: Mexican RegionalWebsite: www.quebuenachicago.comCon Toda tu Música Favorita(With all of your favorite music)Station Name: RecuerdoCall Letters: WVIV / WVIXFrequency: 103.1 FM / 93.5 FMFormat: Spanish Adult HitsWebsite: www.recuerdochicago.comNadie Toca Más Música(Nobody plays more music)Station Name: La KalleCall Letters: WPPNFrequency: 106.7 FMFormat: Spanish Top 40Website: www.lakalle1067.comTu Fuente de Información(Your information source)Station Name: La TremendaCall Letters: WRTOFrequency: 1200 AMFormat: Full Service News / TalkWebsite: www.latremendachicago.com 27
  29. 29. En Chicago Manda (Ruling Chicago)Owner: Spanish Broadcasting System, Inc.Call Letters: WLEYFrequency: 107.9 FMFormat: Mexican RegionalWebsite: www.laley1079.com Todos los exitos (All the hits)Owner: Clear Channel Communications, Inc.Call Letters: WNUAFrequency: 95.5 FMFormat: Spanish ContemporaryWebsite: www.wnua.com 28
  30. 30. Chicago’s Leading Regional Mexican Station6a-12p Piolin por la Manana12p-3p Valeria "La Chiquita" Morfin y Luchy Luchy3p-7p La Botana7p-12a Liliana Mendoza Piolín por la Mañana “Piolin” is the top ranking morning show in the nation, regardless of language, featuring entertainging drivetime banter. Valeria “La Chiquita” Morfin y Luchy Luchy Valeria “La Chiquita” Morfin, y Luchy Luchy keep listeners going throughout their mid-day with the best music and listener interaction. La Botana Live and local, La Botana brings their energetic personality, hilarious voices, and crowd-pleasing talent to La Que Buena. Liliana Mendoza Five full hours of the best hits of Durangense, Norteñas and Tierra Caliente, with plenty of listener interaction and prize giveaways. 29
  31. 31. Best hits ever made during the 70’s, 80’s and 90’s.6a-10a Buenos Días Recuerdo con Ricardo10a-3p Amalia Gonzalez3p-7p Cesar Osmar7p-12a Buenas Noches Recuerdo con David Raul Buenos Días Recuerdo con Ricardo The winning programming philosophy is quite simple: Heavy on music, light on talk, along with the best music, news, and humor. Amalia Gonzalez Amalia provides the best selection of hits from the 70’s, 80’s, and 90’s, interviews with listeners’ favorite artists, and her famous tips and advice. Cesar Osmar Cesar entertain and informs commuters on their ride home with listener requests, the latest traffic and weather, and humorous segments. Buenas Noches Recuerdo con David Raul David Raul brings his success and experience to Buenas Noches Recuerdo. 30
  32. 32. Chicago’s only SL News/Talk Station 5a-9a Javier Salas con Un Nuevo Día 11a-12p Julie Stav 12p-2p Doctora Isabel 2p-3p Vita Source hosted by Jose Fernandez 6p-7p Locura Deportiva 7p-8p Silvatazo 7p-9p Paid Programming 9p-10p El Colmillo WRTO is home for Spanish language play-by-play broadcasts forChicago White Sox, Chicago Cubs, Chicago Bulls, and Chicago Fire Javier Salas con Un Nuevo Día Javier Salas keeps listeners informed during their morning commute with a mixture of local, national, and international news, weather and entertainment. Julie Stav Julie Stav answers listeners financial questions and offers advice on personal finances, mortgages, and small business issues. Doctora Isabel La Dra. Isabel, a licensed psychologist, takes over 8,000 calls daily seeking advice on parenting, marital relations, and other interpersonal issues. Vita Source hosted by Jose Fernandez Jose Fernandez, nutritionist and trainer, offers advice on proper nutrition and the latest exercises. Silvatazo Chicago’s very own Goyo Villanueva keeps listeners up-to-date with the latest sports news and scores. 31
  33. 33. Chicago’s only Top 40 Spanish station6a-10a Mauricio Mejia10a-2p Al Sanchez2p-7p Latino Omarcillo7p-12a Chuy Gonzalez Mauricio Mejia Hilarious segments, artist interviews, listener interaction and local news, with entertainment news from correspondents in Miami. Al Sanchez He keeps listeners jamming thru their work day and adds an extra spice to their lunch hour with the “Chile Caliente Mix!” Latino Omarcillo “Latino Omarcillo” injects listeners’ PM commute with the latest news, weather, and traffic and Omarcillo’s 5 o’clock mix. Chuy Gonzalez Chuy Gonzales keeps listeners entertained throughout the evening with special features such as “Top 7 songs at 7” and the “Pijama mix” at 9pm. 32
  34. 34. Chicago WebsitesWebsite OwnerABC7Chicago.com Disney/ABCCBS2Chicago.com CBS CorporationChicago.Metromix.com Gannet Co, Inc/Tribune CompanyChicago.Timeout.com Time Out Group, LTDChicago-Scene.com Ted WidenChicagoTribune.com Tribune CompanyCLTV.com Tribune CompanyDailyHerald.com Paddock PublicationsMeTVChicago.com Weigel BroadcastingMyFoxChicago.com Fox Television StationsPost-Trib.com Sun Times Media GroupRedEyeChicago.com Tribune CompanySouthtownStar.com Sun Times Media GroupSuburban/ChicagoNews.com Sun Times Media GroupSunTimes.com Sun Times Media GroupTelemundoChicago.com NBC UniversalUnivisionChicago.com Univision Communications, IncViveloHoy.com Tribune Company 33
  35. 35. UnivisionChicago.com News (Videos/Slideshow/Articles) News Stories PollsNews Segments Photos Weather Special Pages 34
  36. 36. Sponsorship Opportunities Rotating Ad BannersVideo Streaming Polls Splash Pages 35
  37. 37. Chicago NewspapersNewspaper OwnerAurora Beacon News Sun Times Media GroupChicago Reader Creative Loafing, IncChicago Sun Times Sun Times Media GroupChicago Tribune Tribune CompanyDaily Herald Paddock PublicationsElgin Courier News Sun Times Media GroupHoy Tribune CompanyJoliet Herald News Sun Times Media GroupLa Raza ImpreMediaLake County News-Sun Sun Times Media GroupLawndale Lawndale Press, IncNaperville Sun Sun Times Media GroupNorthwest Herald Shaw Suburban MediaNuevo Siglo The New CenturyPost-Tribune Sun Times Media GroupRedEye Tribune CompanyReflejos Reflejos Publications, LLCSouthtown Star Sun Times Media Group 36
  38. 38. HoyOwner: Tribune CompanyType: DailyLanguage: SpanishWebsite: www.vivelohoy.comLa RazaOwner: ImpreMediaType: WeeklyLanguage: SpanishWebsite: www.impre.com/larazaLawndaleOwner: Lawndale Press, IncType: WeeklyLanguage: Bi-LingualWebsite: www.lawndalenews.com 37
  39. 39. ReflejosOwner: Reflejos Publications, LLCType: WeeklyLanguage: Bi-LingualWebsite: www.reflejos.comNuevo SigloOwner: Latino Print NetworkType: WeeklyLanguage: SpanishWebsite: www.nuevosiglonews.com 38
  40. 40. Univision Chicago Research ResourcesResearch Description Ratings, Universe Estimates, Reach/FrequencyNielsen reports, and other studiesScarborough Qualitative consumer survey data Qualitative consumer survey specializing inSimmons packaged goodsKantar Media Intelligence Advertiser spending estimatesGlobal Insights Population, Income, category spending estimates Demographic/mapping software with current-yearGeoscape population estimatesPolk Data for auto registrations, Hispanic by surnameYankelovich Consumer lifestyle statementsMintel Oxygen Consumer reports focusing on consumer trends This book was created by Univision Chicago Research. Theresources sited on this page were used throughout. Please contact your Univision representative for help with your research needs. 39

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