Lenovo Final Presentation

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Lenovo Final Presentation

  1. 1. LenovoStrategy Proposal<br />
  2. 2. Current Ad’s<br /><ul><li>Lenovos current advertisements focus on their “green” computers
  3. 3. They also focus on Lenovo’s new high tech face recognition software </li></li></ul><li>Demographics<br />61% of people searching Lenovo online are male<br />Age of the people searching Lenovo<br />31% are 18-34<br />33% are 35-49<br />28% are 50+<br />The majority of the people searching for Lenovo are graduates or post graduates<br />
  4. 4. Challenges<br />Lenovo’s greatest challenges are getting their name out, and catching the attention of their target market<br />This is a big challenge because of three things<br />Late entry into the market<br />Weak brand image<br />Intense competition<br />
  5. 5. Competition<br />The competition in the personal computer industry is very fierce the top three computer manufactures are:<br />
  6. 6. Goals<br />Raise awareness/catch attention<br />Broaden target segment<br />Develop new online strategies<br />Enhance older advertising campaigns<br />
  7. 7. New Campaign Ideas<br />Really target incoming freshman in college<br />Use humor to catch attention of college students<br />Come up with a witty slogan<br />Make some very visual stimulating online advertisements<br />Continue running advertisements about their “green” computers<br />
  8. 8. Social Media<br />This campaign will rely heavily on social media<br />A blog will be set up for people that have Lenovo computers and love them<br />This is to optimize word-of-mouth<br />More websites and key AdWords will be added to create a better SEO<br />It will also use Google advertising tools to monitor their progress<br />
  9. 9. Evaluation<br />Because we are focusing on using social media to gain reach, the budget will be very low<br />The timeline will be based on peak times of personal laptop purchases<br />Fall; when students are getting prepared for college<br />Evaluation: Number of Facebook and Twitter followers, and also Google Analytics<br />
  10. 10. Conclusion<br />This campaign will rely heavily on Social media to target students and other online users<br />This will help to drastically increase Lenovo’s reach<br />By creating more eye catching visual advertisements; people will be driven to go to Lenovo’s website<br />By using SEO, the effectiveness of this campaign will increase greatly, and will also make it easier to track<br />

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