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Barrier® Water Filters

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Sealing thread prevents mixing contaminated and clean water; …

Sealing thread prevents mixing contaminated and clean water;
Fluorinating component;
High efficient ionic-exchange resin;
Activated carbon impregnated with silver;
High quality coconut activated carbon;
Unique fibrous ionic-exchange material.

Published in: Technology, Business

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Transcript

  • 1. BARRIER® Water Filters Product line-up 1
  • 2. Water pitchers 2
  • 3. Smart Light Wide range of pitchers Extra Compact Style Grand Neo Grand Norma Price Functional benefits Eco Premia Basic models Mainstream products High-end
  • 4. 4 StandardHardness Fluorine+Iron 4 types of cartridges Classic
  • 5. 5 types of cartridges Functionality Basiс product for tap water Product for price sensitive consumers Specialty products: • iron removal • hardness removal • fluorination
  • 6. 6 High quality coconut activated carbon High efficient ionic-exchange resin Activated carbon impregnated with silver Unique fibrous ionic-exchange material Technologies Sealing thread prevents mixing contaminated and clean water Fluorinating component
  • 7. Barrier Standard (Barrier-4) • chlorine…………………….....up to 97% • petroleum products……..up to 99% • pesticides…......................over 95% • phenols………………………..up to 100% Efficient tap water filtration Product Range - Cartridges
  • 8. • Performs standard purification plus: • unique fluoridating component enriches water with fluorine according to sanitary standards • efficient caries prophylaxis Tap water efficient filtration and carries prophylaxis Product Range - Cartridges Fluoride+ (Barrier-5)
  • 9. • Performs standard efficient removal of chlorine, chloroform, phenol, anionic surfactants, iron, heavy metals’ ions plus: • efficient removal of Mg and Ca salts from water • protects from scaling Tap water efficient filtration and excess hardness removal Product Range - Cartridges Hardness (Barrier-6)
  • 10. • Performs standard efficient removal of chlorine, chloroform, phenol, anionic surfactants plus: • efficient removal of inorganic iron • removal of iron………………......over 98% • removal of heavy metals........over 97% Tap water efficient filtration and iron removal Product Range - Cartridges Iron (Barrier-7)
  • 11. 11 Multi packaging
  • 12. Inline systems for domestic and professional use
  • 13. To Full Range of Inline Systems From Simple and Compact To Professional Solutions
  • 14. Compact Inline Systems no need to install into water supply system SELECTA OPTIMA • Easily connects to a faucet • Universal adapter • Build-in calendar 300 liters of pure water • Compact tabletop filter • Easily connects to a faucet • Build-in calendar 1500 liters of pure water
  • 15. Special Domestic Inline Systems VM • High quality sediment filter installing into water supply system • Enough efficiency to protect washing machines • 2 modifications for different tube sizes Aqualine 2 500 liters of pure water. • Ultra compact inline system for tap water • Complex purification with 2 l/min efficiency
  • 16. BARRIER®Shower Filter 3 months of shower without chlorine • Easy to install • 10 l/min efficiency • Up to 50°C temperature • New segment in Russian market
  • 17. PROFI – one of the market leaders Monolithic lid • no leaks Transparent body • shows the water purification process • reminds user to change cartridge 3 stages guarantee effective purification of tap water 10 000 liters of pure water User-friendly design: • explains the stage’s characteristics • helps to put in the correct cartridge
  • 18. 4 solutions for typical water problems PROFI Standard Purification of city tap water PROFI Hard Decreases hardness of water to optimal level PROFI Ferrum Purification from dissolved iron PROFI Complex Purification from dissolved iron and reduction of hardnessAppealing & user-friendly package • remarkable in self-service stores (ex. DIYs) • explains benefits to the customer
  • 19. K-OSMOS easy-to-use domestic RO filter 5 000 liters of crystal pure water • 100% purification from all contaminants • 100% solution for water hardness problem • 100% protection from all bacteria and viruses • Elegant design • Easy to change cartridges
  • 20. BARRIER ® Professional Systems Private houses, summer houses, cafes, restaurants
  • 21. Professional Solutions developed for different customer needs Standard Hard Ferrum Complex Apartments Houses, cafes Large houses, hotels, restaurants
  • 22. BARRIER 22 • Successful continuous growth since 1993 • Leading market player in Russia and CIS • Technology leader • Capable and efficient production • Strong commitment to quality
  • 23. Geography of research Novosibirsk Krasnodarр Samara Roston-na-donu Ekaterinburg Kazan Best distribution 23 • Retail audit of the regional representation of water filters • Marketing research in over 5270 stores
  • 24. 24 54,00% 44,00% 12,00% 40,00% 27,00% 0 0,1 0,2 0,3 0,4 0,5 0,6 BARRIER Aquaphor Geyzer Brita Others Unweighted distribution BARRIER Aquaphor Geyzer Brita Others July 2009 Distribution
  • 25. Representation of the positions assortment of different brands at retail outlets (Share SKU *) 25 34 26 4 24 12 Number of SKU BARRIER Aquaphor Geyzer Brita Others * Share SKU (stock-keeping unit) - a percentage ratio of the number of product lines positions brand / manufacturer to the total assortment of positions of all brands / manufacturers, recorded in the sample population July 2009
  • 26. Geography of research • Moscow • Mytischi • Korolyov • Schyolkovo • Balashikha • Reutov • Lyubertsy • Dzerzhinsky • Vidnoe • Podolsk • Scherbinka • Odintsovo • Krasnogorsk • Khimki • Shodnya • Dolgoprudny • Lobnya 26
  • 27. 27 Representation of the major brands in retail stores (Pitchers category) 55,00% 38,00% 6,00% 19,00% 8,00% 0,00% 10,00% 20,00% 30,00% 40,00% 50,00% 60,00% BARRIER Aquaphor Geyzer Brita Others Unweighted distribution BARRIER Aquaphor Geyzer Brita Others December 2009
  • 28. 28 Representation of the positions assortment of different brands at retail outlets (Share SKU *) 42,00% 30,00% 4,00% 15,00% 9,00% Number of SKU BARRIER Aquaphor Geyzer Brita Others * Share SKU (stock-keeping unit) - a percentage ratio of the number of product lines positions brand / manufacturer to the total assortment of positions of all brands / manufacturers, recorded in the sample population December 2009
  • 29. Total (7 cities) BARRIER has best distribution in main Russian cities 29 0% 10% 20% 30% 40% 50% 60% BARRIER Aquaphor BRITA Geyzer Others Total distribution data
  • 30. 30 Total (7 cities) 38% 28% 20% 4% 10% Number of SKU BARRIER Aquaphor BRITA Geyzer Others * Share SKU (stock-keeping unit) - a percentage ratio of the number of product lines positions brand / manufacturer to the total assortment of positions of all brands / manufacturers, recorded in the sample population December 2009
  • 31. BARRIER USP • Modern production facilities, no influence of people factor (low defect rate 0,001%) • Strong commitment to quality • Own unique developments and research devision • 5 types of replacement cartridges • Patents holder • Capable and efficient production 31
  • 32. Thank You! 32