What Makes a                         Good App                               Oliver Weidlich                         Direct...
@oliverwWednesday, 11 July 12
Why Are We Here?Wednesday, 11 July 12
Wednesday, 11 July 12
Great ExperiencesWednesday, 11 July 12
Initial   Over TimeWednesday, 11 July 12
Wednesday, 11 July 12
Re-Think EngagementWednesday, 11 July 12
Click for Google Now VideoWednesday, 11 July 12
Click for Square Cards VideoWednesday, 11 July 12
How do we create them?Wednesday, 11 July 12
http://semanticstudios.com/publications/semantics/000029.phpWednesday, 11 July 12
UsefulWednesday, 11 July 12
Useful                        •Meets people’s needs for the product/                         service utility              ...
Wednesday, 11 July 12
Wednesday, 11 July 12
Wednesday, 11 July 12
Wednesday, 11 July 12
UsableWednesday, 11 July 12
Usable                        •Make it as easy to use as possible                        •Match the customers mental model...
Wednesday, 11 July 12
Wednesday, 11 July 12
Wednesday, 11 July 12
DesirableWednesday, 11 July 12
Desirable                        •Go beyond just the expected experience and                         delight customers    ...
[Path & The Eatery & StockTouch]Wednesday, 11 July 12
ValuableWednesday, 11 July 12
Valuable                        •Added functionality to normal service                        •Easier method for customers...
Wednesday, 11 July 12
Wednesday, 11 July 12
FindableWednesday, 11 July 12
Findable                        •Awareness                        - Marketing                        - Education (e.g. Pod...
Wednesday, 11 July 12
Wednesday, 11 July 12
AccessibleWednesday, 11 July 12
Accessible                        •Accessibility isn’t just about people with a                         disability        ...
CredibleWednesday, 11 July 12
Credible                        •Trust                        •Reputation                        •Brand                   ...
Wednesday, 11 July 12
Design PatternsWednesday, 11 July 12
Wednesday, 11 July 12
patterns which are largely based on the differen                   Coherence                               Coherence of Wo...
Smashing MagazineWednesday, 11 July 12
patterns which are largely based on the differentiation and definitions by Precious Design Studio.     Synchronisation     ...
EvernoteWednesday, 11 July 12
Distribution                                 Devicecourtesy of Wolfram Nagel                                   Images Shif...
Bigpond.com (Portal)Wednesday, 11 July 12
Complementarity                Device Shifting                 Complementarity Nagel                                      ...
PlexWednesday, 11 July 12
Collaborative                  Complementarity                 SimultaneityWolfram Nagel                                  ...
ScrabbleWednesday, 11 July 12
MANAGING INFORMATION INCoherence                                                                  THE                     ...
Continuous ExperiencesWednesday, 11 July 12
Continuous Experiences                         are supported by integrated services                        across devices ...
Continuous Experience                        1. Seamless Sync: Preferably push                        2. Appropriate Featu...
Wednesday, 11 July 12
Wednesday, 11 July 12
iPhone / iPod TouchWednesday, 11 July 12
Remember                        •Useful                        •Usable                        •Desirable                  ...
Wednesday, 11 July 12
Initial   Over TimeWednesday, 11 July 12
Thanks!                              Oliver Weidlich                         Director of Design & Innovation              ...
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Oliver Weidlich presentation

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Oliver Weidlich, Co-Founder, Mobile Experiences

METRO APPS LAB | SEMINAR

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Oliver Weidlich presentation

  1. 1. What Makes a Good App Oliver Weidlich Director of Design & Innovation Mobile ExperienceWednesday, 11 July 12
  2. 2. @oliverwWednesday, 11 July 12
  3. 3. Why Are We Here?Wednesday, 11 July 12
  4. 4. Wednesday, 11 July 12
  5. 5. Great ExperiencesWednesday, 11 July 12
  6. 6. Initial Over TimeWednesday, 11 July 12
  7. 7. Wednesday, 11 July 12
  8. 8. Re-Think EngagementWednesday, 11 July 12
  9. 9. Click for Google Now VideoWednesday, 11 July 12
  10. 10. Click for Square Cards VideoWednesday, 11 July 12
  11. 11. How do we create them?Wednesday, 11 July 12
  12. 12. http://semanticstudios.com/publications/semantics/000029.phpWednesday, 11 July 12
  13. 13. UsefulWednesday, 11 July 12
  14. 14. Useful •Meets people’s needs for the product/ service utility •Can integrate it into their lives to assist them in achieving things; - faster - more easily - a better resultWednesday, 11 July 12
  15. 15. Wednesday, 11 July 12
  16. 16. Wednesday, 11 July 12
  17. 17. Wednesday, 11 July 12
  18. 18. Wednesday, 11 July 12
  19. 19. UsableWednesday, 11 July 12
  20. 20. Usable •Make it as easy to use as possible •Match the customers mental model •Use labels and language they understandWednesday, 11 July 12
  21. 21. Wednesday, 11 July 12
  22. 22. Wednesday, 11 July 12
  23. 23. Wednesday, 11 July 12
  24. 24. DesirableWednesday, 11 July 12
  25. 25. Desirable •Go beyond just the expected experience and delight customers •Make experiences playful where appropriate •Aim is to increase engagement - Frequency - Duration - Customer satisfactionWednesday, 11 July 12
  26. 26. [Path & The Eatery & StockTouch]Wednesday, 11 July 12
  27. 27. ValuableWednesday, 11 July 12
  28. 28. Valuable •Added functionality to normal service •Easier method for customers to - Communicate with company - Get support - Find out about products/services - Pay •Save on customer service staffWednesday, 11 July 12
  29. 29. Wednesday, 11 July 12
  30. 30. Wednesday, 11 July 12
  31. 31. FindableWednesday, 11 July 12
  32. 32. Findable •Awareness - Marketing - Education (e.g. Podcasts) - App Stores •Access - App store - Web site •SEOWednesday, 11 July 12
  33. 33. Wednesday, 11 July 12
  34. 34. Wednesday, 11 July 12
  35. 35. AccessibleWednesday, 11 July 12
  36. 36. Accessible •Accessibility isn’t just about people with a disability •Make it easier for everyone •When designing your app leverage OS specific technologies in your app (e.g. Voice Over for iOS)Wednesday, 11 July 12
  37. 37. CredibleWednesday, 11 July 12
  38. 38. Credible •Trust •Reputation •Brand •DistributionWednesday, 11 July 12
  39. 39. Wednesday, 11 July 12
  40. 40. Design PatternsWednesday, 11 July 12
  41. 41. Wednesday, 11 July 12
  42. 42. patterns which are largely based on the differen Coherence Coherence of Wolfram Nagel Images courtesyWednesday, 11 July 12 Information is displayed and used
  43. 43. Smashing MagazineWednesday, 11 July 12
  44. 44. patterns which are largely based on the differentiation and definitions by Precious Design Studio. Synchronisation Coherence Synchronisation Nagel Images courtesy of Wolfram Information is displayed and usedWednesday, 11 July 12 Information is kept in sync and
  45. 45. EvernoteWednesday, 11 July 12
  46. 46. Distribution Devicecourtesy of Wolfram Nagel Images ShiftingWednesday, 11 July 12 The display of information or
  47. 47. Bigpond.com (Portal)Wednesday, 11 July 12
  48. 48. Complementarity Device Shifting Complementarity Nagel Images courtesy of Wolfram The display of information orWednesday, 11 July 12 Devices influence, control and
  49. 49. PlexWednesday, 11 July 12
  50. 50. Collaborative Complementarity SimultaneityWolfram Nagel Images courtesy of Devices influence, control andWednesday, 11 July 12 Different devices or information
  51. 51. ScrabbleWednesday, 11 July 12
  52. 52. MANAGING INFORMATION INCoherence THE Synchronisation DIGITAL SOCIETY Information is displayed and used in a manner that is device and Information is kept in syn up-to-date across device screen independent, logical, and coherent. Individual features are optimised for device capabilities Mobile First Ad and form of use. Because of the increasing The MULTISCREEN PATTERNS importance of mobile devices it is advisable to concentrate on the most important device first. The and cap ma There are various possibilities to combine multiple screens, devices, content, and interfaces. In the following we screen forces a meaningful smallest are going to introduce six info patterns which are largely based on the differentiation and definitions by Precious Design Studio. structure of information. Fun Synchronisation Complementarity Collaborative to b Synchronisation Device Shifting Screen Sharing Device Shifting Complementarity Complementarity Simultaneity Simultaneity dev Information is kept in sync and display of information ordisplay of information or Devices influence, control influence, control and The The The display of information or an Devices and Different devices or information Different devices or information up-to-date across devices. content is shifted content is shifted to a separate to a separate complement bothcomplement both each other and information source is extended each other and services are used services are used simultaneously. simultaneously. device by the user. The display is deviceandthe user. Theacross multiple information displayed on the displayed on the by distributed display is the the information Different pieces of information may information may Different pieces of switched between the screens screens. switched between the screens screens. screens. complement one another. complement one another. involved. involved. Seamless Interaction Co The interaction with an application The or information service needs to sui Distribution be logical and seamless across use Coherence Device Shifting devices. Complementarity sho Coherence Synchronisation Screen Sharing righ The display of information or Devices influence, contro Multiple patterns can apply Information is displayed and used Information is kept in sync and The display of information orcomplement both each o content is shifted to a separate an PERSONAS IN THE DIGITAL SOCIETY PERSONAS IN THE DIGITAL SOCIETY in a manner that is device and screen independent, logical, and Images coherent. Individual features are up-to-date across devices. device by the user. The display is courtesy of Wolfram Nagel involved. information source is extended information displaye the and distributed across multiple switched between the screens screens. screens. optimised for device capabilities The following eight personas are based on the study "D21onDie Digitale Gesellschaft" andGesellschaft"topics of aptitudetopics of media, towards media, The following eight personas are based – the study "D21 – Die Digitale focus on the and focus on the towards aptitudeWednesday, 11 July 12 device usage, context use. and user requirements. They aim to support the design of multiscreen concepts and may be adapted according and form of of use, device usage, context of use, and user requirements. They aim to support the design of multiscreen concepts and may be adapted according
  53. 53. Continuous ExperiencesWednesday, 11 July 12
  54. 54. Continuous Experiences are supported by integrated services across devices whose design is true to each devices size, interaction & usage.Wednesday, 11 July 12
  55. 55. Continuous Experience 1. Seamless Sync: Preferably push 2. Appropriate Features 3. Consistent Design 4. Optimised Interaction 5. Respect Personalisation 6. OS/Device/App IntegrationWednesday, 11 July 12
  56. 56. Wednesday, 11 July 12
  57. 57. Wednesday, 11 July 12
  58. 58. iPhone / iPod TouchWednesday, 11 July 12
  59. 59. Remember •Useful •Usable •Desirable •Valuable •Findable •Accessible •CredibleWednesday, 11 July 12
  60. 60. Wednesday, 11 July 12
  61. 61. Initial Over TimeWednesday, 11 July 12
  62. 62. Thanks! Oliver Weidlich Director of Design & Innovation oliverw@mobileexperience.com.au 0411 551 561 @oliverwWednesday, 11 July 12
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