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Oliver Weidlich, Co-Founder, Mobile Experiences

Oliver Weidlich, Co-Founder, Mobile Experiences

METRO APPS LAB | SEMINAR

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Oliver Weidlich presentation Oliver Weidlich presentation Presentation Transcript

  • What Makes a Good App Oliver Weidlich Director of Design & Innovation Mobile ExperienceWednesday, 11 July 12
  • @oliverwWednesday, 11 July 12
  • Why Are We Here?Wednesday, 11 July 12
  • Wednesday, 11 July 12
  • Great ExperiencesWednesday, 11 July 12
  • Initial Over TimeWednesday, 11 July 12
  • Wednesday, 11 July 12
  • Re-Think EngagementWednesday, 11 July 12
  • Click for Google Now VideoWednesday, 11 July 12
  • Click for Square Cards VideoWednesday, 11 July 12
  • How do we create them?Wednesday, 11 July 12
  • http://semanticstudios.com/publications/semantics/000029.phpWednesday, 11 July 12
  • UsefulWednesday, 11 July 12
  • Useful •Meets people’s needs for the product/ service utility •Can integrate it into their lives to assist them in achieving things; - faster - more easily - a better resultWednesday, 11 July 12
  • Wednesday, 11 July 12
  • Wednesday, 11 July 12
  • Wednesday, 11 July 12
  • Wednesday, 11 July 12
  • UsableWednesday, 11 July 12
  • Usable •Make it as easy to use as possible •Match the customers mental model •Use labels and language they understandWednesday, 11 July 12
  • Wednesday, 11 July 12
  • Wednesday, 11 July 12
  • Wednesday, 11 July 12
  • DesirableWednesday, 11 July 12
  • Desirable •Go beyond just the expected experience and delight customers •Make experiences playful where appropriate •Aim is to increase engagement - Frequency - Duration - Customer satisfactionWednesday, 11 July 12
  • [Path & The Eatery & StockTouch]Wednesday, 11 July 12
  • ValuableWednesday, 11 July 12
  • Valuable •Added functionality to normal service •Easier method for customers to - Communicate with company - Get support - Find out about products/services - Pay •Save on customer service staffWednesday, 11 July 12
  • Wednesday, 11 July 12
  • Wednesday, 11 July 12
  • FindableWednesday, 11 July 12
  • Findable •Awareness - Marketing - Education (e.g. Podcasts) - App Stores •Access - App store - Web site •SEOWednesday, 11 July 12
  • Wednesday, 11 July 12
  • Wednesday, 11 July 12
  • AccessibleWednesday, 11 July 12
  • Accessible •Accessibility isn’t just about people with a disability •Make it easier for everyone •When designing your app leverage OS specific technologies in your app (e.g. Voice Over for iOS)Wednesday, 11 July 12
  • CredibleWednesday, 11 July 12
  • Credible •Trust •Reputation •Brand •DistributionWednesday, 11 July 12
  • Wednesday, 11 July 12
  • Design PatternsWednesday, 11 July 12
  • Wednesday, 11 July 12
  • patterns which are largely based on the differen Coherence Coherence of Wolfram Nagel Images courtesyWednesday, 11 July 12 Information is displayed and used
  • Smashing MagazineWednesday, 11 July 12
  • patterns which are largely based on the differentiation and definitions by Precious Design Studio. Synchronisation Coherence Synchronisation Nagel Images courtesy of Wolfram Information is displayed and usedWednesday, 11 July 12 Information is kept in sync and
  • EvernoteWednesday, 11 July 12
  • Distribution Devicecourtesy of Wolfram Nagel Images ShiftingWednesday, 11 July 12 The display of information or
  • Bigpond.com (Portal)Wednesday, 11 July 12
  • Complementarity Device Shifting Complementarity Nagel Images courtesy of Wolfram The display of information orWednesday, 11 July 12 Devices influence, control and
  • PlexWednesday, 11 July 12
  • Collaborative Complementarity SimultaneityWolfram Nagel Images courtesy of Devices influence, control andWednesday, 11 July 12 Different devices or information
  • ScrabbleWednesday, 11 July 12
  • MANAGING INFORMATION INCoherence THE Synchronisation DIGITAL SOCIETY Information is displayed and used in a manner that is device and Information is kept in syn up-to-date across device screen independent, logical, and coherent. Individual features are optimised for device capabilities Mobile First Ad and form of use. Because of the increasing The MULTISCREEN PATTERNS importance of mobile devices it is advisable to concentrate on the most important device first. The and cap ma There are various possibilities to combine multiple screens, devices, content, and interfaces. In the following we screen forces a meaningful smallest are going to introduce six info patterns which are largely based on the differentiation and definitions by Precious Design Studio. structure of information. Fun Synchronisation Complementarity Collaborative to b Synchronisation Device Shifting Screen Sharing Device Shifting Complementarity Complementarity Simultaneity Simultaneity dev Information is kept in sync and display of information ordisplay of information or Devices influence, control influence, control and The The The display of information or an Devices and Different devices or information Different devices or information up-to-date across devices. content is shifted content is shifted to a separate to a separate complement bothcomplement both each other and information source is extended each other and services are used services are used simultaneously. simultaneously. device by the user. The display is deviceandthe user. Theacross multiple information displayed on the displayed on the by distributed display is the the information Different pieces of information may information may Different pieces of switched between the screens screens. switched between the screens screens. screens. complement one another. complement one another. involved. involved. Seamless Interaction Co The interaction with an application The or information service needs to sui Distribution be logical and seamless across use Coherence Device Shifting devices. Complementarity sho Coherence Synchronisation Screen Sharing righ The display of information or Devices influence, contro Multiple patterns can apply Information is displayed and used Information is kept in sync and The display of information orcomplement both each o content is shifted to a separate an PERSONAS IN THE DIGITAL SOCIETY PERSONAS IN THE DIGITAL SOCIETY in a manner that is device and screen independent, logical, and Images coherent. Individual features are up-to-date across devices. device by the user. The display is courtesy of Wolfram Nagel involved. information source is extended information displaye the and distributed across multiple switched between the screens screens. screens. optimised for device capabilities The following eight personas are based on the study "D21onDie Digitale Gesellschaft" andGesellschaft"topics of aptitudetopics of media, towards media, The following eight personas are based – the study "D21 – Die Digitale focus on the and focus on the towards aptitudeWednesday, 11 July 12 device usage, context use. and user requirements. They aim to support the design of multiscreen concepts and may be adapted according and form of of use, device usage, context of use, and user requirements. They aim to support the design of multiscreen concepts and may be adapted according
  • Continuous ExperiencesWednesday, 11 July 12
  • Continuous Experiences are supported by integrated services across devices whose design is true to each devices size, interaction & usage.Wednesday, 11 July 12
  • Continuous Experience 1. Seamless Sync: Preferably push 2. Appropriate Features 3. Consistent Design 4. Optimised Interaction 5. Respect Personalisation 6. OS/Device/App IntegrationWednesday, 11 July 12
  • Wednesday, 11 July 12
  • Wednesday, 11 July 12
  • iPhone / iPod TouchWednesday, 11 July 12
  • Remember •Useful •Usable •Desirable •Valuable •Findable •Accessible •CredibleWednesday, 11 July 12
  • Wednesday, 11 July 12
  • Initial Over TimeWednesday, 11 July 12
  • Thanks! Oliver Weidlich Director of Design & Innovation oliverw@mobileexperience.com.au 0411 551 561 @oliverwWednesday, 11 July 12