Website Design Presentation at The Hawthorne Hotel 03-20-14

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Website design, branding, social media, and SEO resentation via The Enterprise Center

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Website Design Presentation at The Hawthorne Hotel 03-20-14

  1. 1. @michaelflint 03.20.14 Welcome!
  2. 2. @michaelflint 03.20.14 Introduction Michael Flint Owner, Metropolis Creative in Boston I have 3 kids I like to brew beer and play hockey
  3. 3. @michaelflint 03.20.14 Website design is process-based 1. Branding and Discovery 2. Architecture 3. Design 4. Technical (coding) 5. SEO and Social 6. Review
  4. 4. @michaelflint 03.20.14 1. Branding and Discovery All marketing materials tools work together. • Emails • Social channels • Printed materials • Your staff • Your office
  5. 5. @michaelflint 03.20.14 1. Branding and Discovery • Brand rediscovery/definition • What are you really trying to do? • Define target audience(s) (prioritize them) • Define your messaging for each audience • What is your UVP? • Define your CTAs clearly (and prioritize) • Look at competitors • Define technical functionality • Lastly – what do you like visually?
  6. 6. @michaelflint 03.20.14 2. Architecture: Sitemap
  7. 7. @michaelflint 03.20.14 2. Architecture: Wireframe Sketches
  8. 8. @michaelflint 03.20.14 3. Design • Set the Brand •Clean design • Clear messaging • Clear calls-to-action • Great photography • Use color intentionally
  9. 9. @michaelflint 03.20.14 Before
  10. 10. @michaelflint 03.20.14 After
  11. 11. @michaelflint 03.20.14 Before
  12. 12. @michaelflint 03.20.14 After
  13. 13. @michaelflint 03.20.14 4. Development • Involve the dev team from day one •Lead with the concept, not the solution •Discovery: include time to determine the best approach early • CMS / platforms to consider •Hosting: which host is right for you? •Other tools / plugins: why reinvent the wheel? • Responsive / mobile •Prototypes &Staging •Content entry: who and how? •Testing, and launch
  14. 14. @michaelflint 03.20.14 Published
  15. 15. @michaelflint 03.20.14 Admin
  16. 16. @michaelflint 03.20.14 5. SEO and Social • Twitter, Facebook, and “more” • Blogs, RSS, commenting • Other social tools: Pinterest, Google Maps, Yelp Social Engagement • See my content: direct link to channel •Subscribe to my channel: like, follow, subscribe •Engage with me: retweet, comment
  17. 17. @michaelflint 03.20.14 5. SEO and Social S.E.O: Search Engine Optimization 1. What does Google want? Google wants what you want 2. Keywords are key phrases, so use them: • in context • consistently • repetitively • unique per page
  18. 18. @michaelflint 03.20.14 5. SEO and Social: Key phrases S.E.O. Technical Notes • Domain name • File names • Page titles • Headers • Page content (and alt-tags) • Meta description • Links (in and out) with keywords
  19. 19. @michaelflint 03.20.14 Thank you!

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