Limitations of subscriptions

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MetraTech is hosting a webinar on Oct. 8th, 2013 with Saugatuck VP & Analyst Mike West. Register here: http://goo.gl/q1uRTJ
Subscription billing came into vogue as a simple model to capture subscribers. Increased financial pressure and service commoditization means current subscription pricing models need to be re-evaluated and enhanced to support customer requirements for uniquely tailored offers on top of common service components.

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  • What can your billing system offer?
  • Limitations of subscriptions

    1. 1. 1 Limitations of Subscription Billing September 2013 Research Report from Saugatuck
    2. 2. 2 Business 101 If you can’t bill for it… …you can’t monetize it!
    3. 3. 3 How do you see your customers?
    4. 4. 4 How do THEY want to be seen?
    5. 5. 5 How flexible is your billing system? Usage All you can eat Custom packages
    6. 6. 6 What can your cloud billing platform do?
    7. 7. 7 All Service Providers need to offer… Transparency Flexibility
    8. 8. 8 Subscriptions are basic Rudimentary model
    9. 9. 9 Next…
    10. 10. 10 Integrate or move to… Usage-based Elastic pricing Relationships
    11. 11. 11 Billing solution recommendations Fully-Functional Adaptable Support any combination of monetization methods: * Elapsed-time rates * Tiered rates * Bracketed rates * Metered-usage rates * Day-of-week rates * Time-of-day rates
    12. 12. 12 From the expert
    13. 13. 13 Move at the pace of business! “MetraTech is the only billing provider that makes it easy for customers to model services and introduce new services or business models, and then change them rapidly in response to market demands or customer behavior.” -Esmeralda Swartz, CMO, MetraTech
    14. 14. 14 What can your billing solution support? Service Personalization Cookie-Cutter Subscription and / or
    15. 15. 15 Want to find out more? Download full report: http://hub.am/1c8zddp Visit our website: www.metratech.com

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