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Beyond Subscriptions and Monthly Recurring Revenue

by on Jul 26, 2012

  • 477 views

As more software companies become service providers by moving to the cloud, many are realizing that they need to change more than just their product models. Revenue models must shift, too. The old, ...

As more software companies become service providers by moving to the cloud, many are realizing that they need to change more than just their product models. Revenue models must shift, too. The old, gold standard of monthly recurring revenue (MRR) seems to be inherently anti-cloud. If software-as-a-service companies want to increase the profitability of their usage-based and subscription services, they must dig deeper into transaction-level data to get clearer insights into what users want and what they buy and plan for more elastic financials.

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Beyond Subscriptions and Monthly Recurring Revenue Beyond Subscriptions and Monthly Recurring Revenue Presentation Transcript