Your SlideShare is downloading. ×
0
China Sportswear Q1 2011 110601043245 Phpapp01
China Sportswear Q1 2011 110601043245 Phpapp01
China Sportswear Q1 2011 110601043245 Phpapp01
China Sportswear Q1 2011 110601043245 Phpapp01
China Sportswear Q1 2011 110601043245 Phpapp01
China Sportswear Q1 2011 110601043245 Phpapp01
China Sportswear Q1 2011 110601043245 Phpapp01
China Sportswear Q1 2011 110601043245 Phpapp01
China Sportswear Q1 2011 110601043245 Phpapp01
China Sportswear Q1 2011 110601043245 Phpapp01
China Sportswear Q1 2011 110601043245 Phpapp01
China Sportswear Q1 2011 110601043245 Phpapp01
China Sportswear Q1 2011 110601043245 Phpapp01
China Sportswear Q1 2011 110601043245 Phpapp01
China Sportswear Q1 2011 110601043245 Phpapp01
China Sportswear Q1 2011 110601043245 Phpapp01
China Sportswear Q1 2011 110601043245 Phpapp01
China Sportswear Q1 2011 110601043245 Phpapp01
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

China Sportswear Q1 2011 110601043245 Phpapp01

403

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
403
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. China Sports Wear Search Stats Q1 2011 Data Source: Baidu May 2011
  • 2. sports wear relateddaily searches in Q1 640,000/day incitez
  • 3. In March, higher volume of searches are on Sundays incitez
  • 4. the highest daily search 769,000 on March 19 incitez
  • 5. Online Interest in Sports Wear Local Brands 32.42% Int’l Brands 67.58% incitez
  • 6. Sports Wear Related Searches in Q1 2011 50.33% Products 30.21% 15.14% Brand 17.18% 15.02% Official Website 13.38% 6.09% Stores 8.75% 3.24% Ads/Logos 10.23% 2.28% Authentic/Fake Pdt 1.86% 2.24% Official Online Store 6.53% 1.74%Unofficial Online Store 0.75% 1.55% Franchise 6.04% 0.71% Forums 0.59% Int’l Brands Local Brands incitez
  • 7. Top 10 Sports Wear Brands by Searches in Q1 2011 Nike 26.44% Adidas 22.85% Li Ning 12.88%Converse 7.56% Anta 6.56% Xtep 3.39% Kappa 2.86% 361 2.67% Puma 2.35% China Internet Watch Erke 2.24% Data: Baidu, May 2011 incitez
  • 8. Avg Daily Searches Nike Adidas169,000 138,000 incitez
  • 9. Int’l Sports Wear Brands by Total Searches Nike 39.13% Adidas 33.81% Converse 11.19% Kappa 4.23% Puma 3.48%New Balance 2.91% Yonex 1.16% Reebok 1.14% incitez
  • 10. Top Domestic Sports Wear Brands By Total Searches Li Ning 39.71% Anta 20.24% Xstep 10.45% 361 8.23% Erke 6.91% Peak 6.26% Deerway 2.28%Double Star 1.54% incitez
  • 11. Categories of Sports Wear Related Searches in Q1 2011 Cosmetics Bags 2.63%Others 5.40% 0.70% Sports Equipment 1.95% Clothes 19.04% Shoes 70.28% incitez
  • 12. Sports ShoesAvg Daily Searches: 151,000 incitez
  • 13. Top Shoes Brands by Searches in Q1 2011 Nike 43.51% Adidas 16.98% Li Ning 9.56% Converse 8.03% Anta 5.43%New Balance 3.73% Xstep 2.16% Puma 1.64% 361 1.38% Peak 1.34% incitez
  • 14. Top Shoes Brands by Total Online Sales in Q1 2011 Others Nike 10% 14% Warrior 6% Erke Adidas 5% 10% 361 9% Kappa Li Ning 3% 13% Xstep 8% Converse Anta 8% 14%Data source: Letao.com incitez
  • 15. Online Sales of Shoes in Q1 2011 Local Brands 43% Foreign Brands 57%Data source: Letao.com incitez
  • 16. Top Sports Wear Brands by Clothes Related Searches in Q1 2011 Adidas 27.67% Nike 21.31% Li Ning 15% Anta 10.37% Xstep 6.83% 361 4.86% Kappa 3.83% Erke 3.06% Puma 2.25%Converse 1.02% incitez
  • 17. for more China Internet Insights, visit ChinaInternetWatch.com incitez
  • 18. For digital strategies andcampaign launch in China, incitez

×