China Sports Wear Search Stats Q1 2011     Data Source: Baidu May 2011
sports wear relateddaily searches in Q1   640,000/day                       incitez
In March, higher volume    of searches are    on Sundays                          incitez
the highest daily search      769,000      on March 19                           incitez
Online Interest in Sports Wear   Local Brands     32.42%                    Int’l Brands                      67.58%      ...
Sports Wear Related Searches in Q1 2011                                                                         50.33%    ...
Top 10 Sports Wear Brands by Searches in Q1 2011    Nike                                                   26.44%  Adidas ...
Avg Daily Searches Nike             Adidas169,000          138,000                           incitez
Int’l Sports Wear Brands by Total Searches      Nike                                                       39.13%     Adid...
Top Domestic Sports Wear Brands By Total Searches    Li Ning                                                  39.71%      ...
Categories of Sports Wear Related Searches in Q1 2011                     Cosmetics                  Bags 2.63%Others     ...
Sports ShoesAvg Daily Searches:    151,000                      incitez
Top Shoes Brands by Searches in Q1 2011      Nike                                            43.51%     Adidas            ...
Top Shoes Brands by Total Online Sales in Q1 2011                                         Others     Nike                 ...
Online Sales of Shoes in Q1 2011                          Local Brands                              43%                   ...
Top Sports Wear Brands by Clothes Related Searches in Q1 2011  Adidas                                                     ...
for more China Internet Insights, visit ChinaInternetWatch.com                                          incitez
For digital strategies andcampaign launch in China,                             incitez
Upcoming SlideShare
Loading in …5
×

China Sportswear Q1 2011 110601043245 Phpapp01

608 views
501 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
608
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

China Sportswear Q1 2011 110601043245 Phpapp01

  1. 1. China Sports Wear Search Stats Q1 2011 Data Source: Baidu May 2011
  2. 2. sports wear relateddaily searches in Q1 640,000/day incitez
  3. 3. In March, higher volume of searches are on Sundays incitez
  4. 4. the highest daily search 769,000 on March 19 incitez
  5. 5. Online Interest in Sports Wear Local Brands 32.42% Int’l Brands 67.58% incitez
  6. 6. Sports Wear Related Searches in Q1 2011 50.33% Products 30.21% 15.14% Brand 17.18% 15.02% Official Website 13.38% 6.09% Stores 8.75% 3.24% Ads/Logos 10.23% 2.28% Authentic/Fake Pdt 1.86% 2.24% Official Online Store 6.53% 1.74%Unofficial Online Store 0.75% 1.55% Franchise 6.04% 0.71% Forums 0.59% Int’l Brands Local Brands incitez
  7. 7. Top 10 Sports Wear Brands by Searches in Q1 2011 Nike 26.44% Adidas 22.85% Li Ning 12.88%Converse 7.56% Anta 6.56% Xtep 3.39% Kappa 2.86% 361 2.67% Puma 2.35% China Internet Watch Erke 2.24% Data: Baidu, May 2011 incitez
  8. 8. Avg Daily Searches Nike Adidas169,000 138,000 incitez
  9. 9. Int’l Sports Wear Brands by Total Searches Nike 39.13% Adidas 33.81% Converse 11.19% Kappa 4.23% Puma 3.48%New Balance 2.91% Yonex 1.16% Reebok 1.14% incitez
  10. 10. Top Domestic Sports Wear Brands By Total Searches Li Ning 39.71% Anta 20.24% Xstep 10.45% 361 8.23% Erke 6.91% Peak 6.26% Deerway 2.28%Double Star 1.54% incitez
  11. 11. Categories of Sports Wear Related Searches in Q1 2011 Cosmetics Bags 2.63%Others 5.40% 0.70% Sports Equipment 1.95% Clothes 19.04% Shoes 70.28% incitez
  12. 12. Sports ShoesAvg Daily Searches: 151,000 incitez
  13. 13. Top Shoes Brands by Searches in Q1 2011 Nike 43.51% Adidas 16.98% Li Ning 9.56% Converse 8.03% Anta 5.43%New Balance 3.73% Xstep 2.16% Puma 1.64% 361 1.38% Peak 1.34% incitez
  14. 14. Top Shoes Brands by Total Online Sales in Q1 2011 Others Nike 10% 14% Warrior 6% Erke Adidas 5% 10% 361 9% Kappa Li Ning 3% 13% Xstep 8% Converse Anta 8% 14%Data source: Letao.com incitez
  15. 15. Online Sales of Shoes in Q1 2011 Local Brands 43% Foreign Brands 57%Data source: Letao.com incitez
  16. 16. Top Sports Wear Brands by Clothes Related Searches in Q1 2011 Adidas 27.67% Nike 21.31% Li Ning 15% Anta 10.37% Xstep 6.83% 361 4.86% Kappa 3.83% Erke 3.06% Puma 2.25%Converse 1.02% incitez
  17. 17. for more China Internet Insights, visit ChinaInternetWatch.com incitez
  18. 18. For digital strategies andcampaign launch in China, incitez

×