Case study: Chocolat 3BGiorgio Sironi (Nest Group)
Description• Service: didactic audio/video podcasts• Target users: students of K-12 school• Main actors – Teachers – K-12 students as producers – Other students as fruitors
Description• Didactic objective – Engage students in subjects traditionally lectured – Diffuse podcasting between students• Business model – Producing material as didactic activity (zero cost) – Outsourcing of hosting – Zero revenue, CC license
Browsing the website: platform• iTunes allow automated distribution – to devices in the Apple ecosystem – to computers with iTunes available• Still a proprietary platform – Lock-in with a single program – Less immediate and universal than web- based distribution – No extensibility
Browsing the website: fruition• In-browser player – Playlists, tagging – Sharing and liking in social networks• Download of MP3 files• iTunes No DRM or limitations: just plain sound files – allows for the largest possible distribution
Strengths & weaknesses• Low cost production and delivery – Student and teachers are part of the production system – Web delivery scales very well• No revenue! – Freely available and redistributable with attribution – Creative Commons non commercial license
Conclusions & take-aways• Multiple fruition platforms must be available in podcasting – Web-based but also iTunes• Independent channels allow – customization of the offer – replication of a successful model in a different domain (e.g. from poetry to music)
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