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MAKING AN IMPACT
IT’S NOT WHAT, BUT WHEN

PRESENTER: JAKE FINKELSTEIN (@TUNDRO)
FOUNDER/CEO OF METHOD SAVVY (@METHODSAVVY / METHODSAVVY.COM)

FEBRUARY 27, 2014
METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
The process by which you inject
your ideas or angles into breaking
news, in real-time, in order to
generate media coverage for
yourself or your business.

METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
Retweets: 83,961
Favorited: 48,800
New Followers: 6,000+
Media Value: Worth
Millions
METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
DOES IT MAKE YOU MONEY?

METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
CAN YOU PROVE IT?

METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
DECISION MAKING PROCESS HYPOTHESIS

Advertising and Promotion: An Integrated Marketing Communications Perspective
By: George Belch, Michael A. Belch, Gayle Kerr, Irene Powell (2008)
Credibility

Discoverability

ACTION

Timeliness

METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
The decision-making process is now
a circular journey with four phases:
initial consideration; active
evaluation, or the process of
researching potential purchases;
closure, when consumers buy
brands; and postpurchase, when
consumers experience them.
http://www.mckinsey.com/insights/marketing_sales/the_consumer_decision_journey
Faced with a plethora of choices and
communications, consumers tend to
fall back on the limited set of brands
that have made it through the
wilderness of messages.

http://www.mckinsey.com/insights/marketing_sales/the_consumer_decision_journey
Two-thirds of the touch points
during the active-evaluation phase
involve consumer-driven activities
such as Internet reviews and wordof-mouth recommendations from
friends and family.

http://www.mckinsey.com/insights/marketing_sales/the_consumer_decision_journey
INITIAL CONSIDERATION
(DISCOVERABILITY)

Content Marketing
METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
INITIAL CONSIDERATION
(DISCOVERABILITY)

METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
ACTIVE EVALUATION
(CREDIBILITY)

METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
ACTIVE EVALUATION
(CREDIBILITY)

METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
Order today and get Free Shipping.
<coupon code>

YOUR PREVIOUS ORDER:
ORDER DATE:
ORDER NUMBER:
PRODUCT:

PURCHASE
(TIMELINESS)

The US has one of the safest public drinking water supplies in the worldbut there are still over 300 pollutants in the tap water we drink.
More than 200 contaminants with no enforceable safety limits can found
in the nation’s drinking water.

up to 99% of common contaminants.
All refrigerator manufacturers recommend that you change your

Filtered tap water is just as clean and just as safe as bottled water...

fridge filters
t

800.683.8353

/ 2031
f

production dr

800.683.5784

/

apex

,

nc

27539

w w w.f r i d ge f i lt e r s .c om

METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
PURCHASE
(TIMELINESS)

METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
POST- PURCHASE
(LOYALTY)

METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
http://stevepatrizi.com/2012/10/23/the-new-marketing-sales-funnel/
TAKE A DATA-DRIVEN APPROACH

COLLECT
DATA

ANALYZE
DATA

INFORMED

MEASURE
RESULTS

DEPLOY
CAMPAIGN

STRATEGY

INTEGRATE
DATA

OPTIMIZE
TACTICS

METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
METHOD SAVVY
502 RIGSBEE AVENUE, STE 205
DURHAM, NC 27701
CONACT US:

919-627-1305 | JAKE@METHODSAVVY.COM | METHODSAVVY.COM

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Making An Impact: It's Not What, But When