MAKING AN IMPACT
IT’S NOT WHAT, BUT WHEN

PRESENTER: JAKE FINKELSTEIN (@TUNDRO)
FOUNDER/CEO OF METHOD SAVVY (@METHODSAVVY ...
METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
The process by which you inject
your ideas or angles into breaking
news, in real-time, in order to
generate media coverage...
Retweets: 83,961
Favorited: 48,800
New Followers: 6,000+
Media Value: Worth
Millions
METHODSAVVY.COM - TWITTER.COM/METHODS...
DOES IT MAKE YOU MONEY?

METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
CAN YOU PROVE IT?

METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
DECISION MAKING PROCESS HYPOTHESIS

Advertising and Promotion: An Integrated Marketing Communications Perspective
By: Geor...
Credibility

Discoverability

ACTION

Timeliness

METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 9...
The decision-making process is now
a circular journey with four phases:
initial consideration; active
evaluation, or the p...
Faced with a plethora of choices and
communications, consumers tend to
fall back on the limited set of brands
that have ma...
Two-thirds of the touch points
during the active-evaluation phase
involve consumer-driven activities
such as Internet revi...
INITIAL CONSIDERATION
(DISCOVERABILITY)

Content Marketing
METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHOD...
INITIAL CONSIDERATION
(DISCOVERABILITY)

METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.13...
ACTIVE EVALUATION
(CREDIBILITY)

METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
ACTIVE EVALUATION
(CREDIBILITY)

METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
Order today and get Free Shipping.
<coupon code>

YOUR PREVIOUS ORDER:
ORDER DATE:
ORDER NUMBER:
PRODUCT:

PURCHASE
(TIMEL...
PURCHASE
(TIMELINESS)

METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
POST- PURCHASE
(LOYALTY)

METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
http://stevepatrizi.com/2012/10/23/the-new-marketing-sales-funnel/
TAKE A DATA-DRIVEN APPROACH

COLLECT
DATA

ANALYZE
DATA

INFORMED

MEASURE
RESULTS

DEPLOY
CAMPAIGN

STRATEGY

INTEGRATE
D...
METHOD SAVVY
502 RIGSBEE AVENUE, STE 205
DURHAM, NC 27701
CONACT US:

919-627-1305 | JAKE@METHODSAVVY.COM | METHODSAVVY.CO...
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Making An Impact: It's Not What, But When

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There are no lack of ways to invest in marketing and advertising. We’ve all heard smart speakers talk about how to design the perfect email, craft just the right print advertisement or optimize your website for search. But what they don’t tell you is that timing the deployment of marketing executions is equally important as doing them in the first place. This lightning session won’t focus on the HOW, but on the WHEN. Join Method Savvy’s CEO, Jake Finkelstein, as he explores how to time your communications and advertising activities to maximize marketplace impact.

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Making An Impact: It's Not What, But When

  1. 1. MAKING AN IMPACT IT’S NOT WHAT, BUT WHEN PRESENTER: JAKE FINKELSTEIN (@TUNDRO) FOUNDER/CEO OF METHOD SAVVY (@METHODSAVVY / METHODSAVVY.COM) FEBRUARY 27, 2014
  2. 2. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  3. 3. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  4. 4. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  5. 5. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  6. 6. The process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  7. 7. Retweets: 83,961 Favorited: 48,800 New Followers: 6,000+ Media Value: Worth Millions METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  8. 8. DOES IT MAKE YOU MONEY? METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  9. 9. CAN YOU PROVE IT? METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  10. 10. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  11. 11. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  12. 12. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  13. 13. DECISION MAKING PROCESS HYPOTHESIS Advertising and Promotion: An Integrated Marketing Communications Perspective By: George Belch, Michael A. Belch, Gayle Kerr, Irene Powell (2008)
  14. 14. Credibility Discoverability ACTION Timeliness METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  15. 15. The decision-making process is now a circular journey with four phases: initial consideration; active evaluation, or the process of researching potential purchases; closure, when consumers buy brands; and postpurchase, when consumers experience them. http://www.mckinsey.com/insights/marketing_sales/the_consumer_decision_journey
  16. 16. Faced with a plethora of choices and communications, consumers tend to fall back on the limited set of brands that have made it through the wilderness of messages. http://www.mckinsey.com/insights/marketing_sales/the_consumer_decision_journey
  17. 17. Two-thirds of the touch points during the active-evaluation phase involve consumer-driven activities such as Internet reviews and wordof-mouth recommendations from friends and family. http://www.mckinsey.com/insights/marketing_sales/the_consumer_decision_journey
  18. 18. INITIAL CONSIDERATION (DISCOVERABILITY) Content Marketing METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  19. 19. INITIAL CONSIDERATION (DISCOVERABILITY) METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  20. 20. ACTIVE EVALUATION (CREDIBILITY) METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  21. 21. ACTIVE EVALUATION (CREDIBILITY) METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  22. 22. Order today and get Free Shipping. <coupon code> YOUR PREVIOUS ORDER: ORDER DATE: ORDER NUMBER: PRODUCT: PURCHASE (TIMELINESS) The US has one of the safest public drinking water supplies in the worldbut there are still over 300 pollutants in the tap water we drink. More than 200 contaminants with no enforceable safety limits can found in the nation’s drinking water. up to 99% of common contaminants. All refrigerator manufacturers recommend that you change your Filtered tap water is just as clean and just as safe as bottled water... fridge filters t 800.683.8353 / 2031 f production dr 800.683.5784 / apex , nc 27539 w w w.f r i d ge f i lt e r s .c om METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  23. 23. PURCHASE (TIMELINESS) METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  24. 24. POST- PURCHASE (LOYALTY) METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  25. 25. http://stevepatrizi.com/2012/10/23/the-new-marketing-sales-funnel/
  26. 26. TAKE A DATA-DRIVEN APPROACH COLLECT DATA ANALYZE DATA INFORMED MEASURE RESULTS DEPLOY CAMPAIGN STRATEGY INTEGRATE DATA OPTIMIZE TACTICS METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  27. 27. METHOD SAVVY 502 RIGSBEE AVENUE, STE 205 DURHAM, NC 27701 CONACT US: 919-627-1305 | JAKE@METHODSAVVY.COM | METHODSAVVY.COM
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