organic cotton in india

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organic cotton in india

  1. 1. PRESENTED BY :- CHHAVI NARAYAN C. KAVYA SREE DECLINE OF ORGANIC COTTON OVER BETTER COTTON
  2. 2. CONTENTS  INTRODUCTION  BENEFITS OF ORGANIC COTTON  WHY GLOBAL BRANDS PREFER BETTER COTTON “OVER ORGANIC COTTON”  DIFFERENCE BETWEEN ORGANIC COTTON AND BETTER COTTON  SWOT  TEAM ANALYSIS  HOW YOU CAN CONTRIBUTE?  CONCLUSION
  3. 3. INTRODUCTION ABOUT COTTON ORGANIC COTTON 195797 metric tonne-2009-2010 103004 metric tonne -2012-2013 BETTER COTTON
  4. 4. WORLD COTTON PRODUCTION 2012-2013
  5. 5. COTTON PRODUCTION IN INDIA
  6. 6. BENEFITS OF ORGANIC COTTON IT PROTECTS OUR HEALTH IT HEALS THE PLANET SUPPORT TRUE ECONOMY ITS 100% ECO FRIENDLY
  7. 7. DIFFERENCE BETWEEN ORGANIC AND BETTER COTTON ORGANIC COTTON  ECO FRIENDLY  NO HEALTH RISK  SOIL FERTILITY INCREASES  NO USE OF GMO BETTER COTTON  ECO-UNFRIENDLY  CHRONIC DISEASES  DECLINING SOIL FERTILITY  USE OF GMO
  8. 8. GLOBAL BRANDS PREFER BETTER COTTON OVER ORGANIC COTTON  LESS EXPENSIVE THAN ORGANIC  HIGH COST OF CERTIFICATION  SHORTAGE OF GMO SEEDS
  9. 9. RESULT OF SURVEY
  10. 10. SWOT  . STRENGTH Abundant raw materials Low cost skilled labour WEAKNESS . Low level of training  Lack of economies of scale and advance processing capabilities Technical obsolescence THREAT Pricing Pressure Competition in Domestic Market OPPORTUNITIES OPPORTUNITIES Large and growing domestic market  Recent government efforts to promote the industry
  11. 11. TEAM ANALYSIS  BETTER MANAGEMENT PRACTICES  ENCOURAGE ORGANIC COTTON PRODUCTION  DEVELOPING CLEAN TECHNOLOGY  ACTIVE GOVERNMENT INVOLVMENT
  12. 12. HOW YOU CAN CONTRIBUTE?  ASK YOUR FAVOURITE BRAND TO STOCK ORGANIC CLOTHES  AWARENESS  IMPART TRAINING TO FARMERS
  13. 13. CONCLUSION
  14. 14. REFERENCES  THE ECONOMICS TIMES  GLOBE COTYARN PVT. LTD  WIKIPEDIA  THE HINDU  Natural Life Magazine  www.sustainablecotton.org  www.aboutorganiccotton.org

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