Elex 2011

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Elex 2011

  1. 1. ELEX- For developersYour best publishing partner to the world outside Facebook<br />
  2. 2. Not just a “middle man” <br />GDP Unified API aggregating 100+ different APIs+Ascend CloudGame oriented cloud computing solution+China Your best partner to Chinese market <br />But a series reliable service<br />
  3. 3. GDP<br />
  4. 4. GDP: Global delivery platform<br />90% of the Chinese top social game are published under GDP<br />One-time integration<br />15 languages + 40 platforms<br />Global Delivery<br />Cover the world outside Facebook<br />Acquisition + Retention + Monetization<br />Global payment collection, strong profitability.<br />Global monetization<br />
  5. 5. Without GDP, developers need to <br />Negotiate various promotion resources on various platforms one by one <br />Only ELEX can assure high-quality promotions on 40+ different platforms outside Facebook<br />Manually difference of various platforms and payment channels one by one <br />Hundreds of different API to study<br />Hundreds of paper works and application forms to fill<br />Research culture difference and platform variation<br />Time zone + languages + virtual good price <br />Build up real-time customer service for different countries<br />
  6. 6. With GDP<br />Integrating + user acquisition + monetization just in one hour<br />And<br />Achieve maximum coverage with minimum cost<br />Ensure the fastest time to market for Non-English market<br />
  7. 7. Ascend Cloud<br />
  8. 8. Ascend Cloud aim to <br />power small developers with the leading infrastructure<br />Backend framework + Frontend Framework + Analytics + Cloud hosting + Publishing + Globalization<br />Cloud based browser game development platform<br />Cut down R&D cost <br />By generalize infrastructure & service<br />Broaden the reach<br />by multiplying the language & platform<br />Bridging the gap <br />between an idea to the worldwide market<br />
  9. 9. With ascending cloud, developers don’t need <br />To build a Znyga like analytics platform<br />To take care maintenance of server <br />Monitor Server down and server up, add servers and remove servers <br />Deploy servers worldwide to ensure shortest delay<br />To build a robust backend infrastructure<br />Server -saving and scalable<br />To manage the localization into 20+ languages <br />Select and communicate translation agency <br />QA and manage the process of translation<br />To managing the difference of various hardware<br />Ascend cloud will do automatic conversion for iOS, Andorid<br />Solely need to focus on the game<br />
  10. 10. Best partner for Chinese market<br />
  11. 11. Your best partner to Chinese market<br />QQ.comis our strategic investors.<br />We can help you port the game into QQ.com<br />Strategic business partnership with other China’s leading internet platforms<br />Help you handle the complicated environment<br />Government regulation + strict platform policy<br />Help you outsource R&D in China and cut cost<br />
  12. 12. ELEX- For platformsYour best partner to monetization through virtual good<br />
  13. 13. ELEX can provide platforms with <br />More localized game contents with highest quality<br />Improve the engagement of your platforms because of more interactive content<br />One stop service for building up a game channel<br />Diversify the revenue constitution<br />Not only advertisement but also virtual good ( like TencentDeNA and Gree )<br />
  14. 14. Selling advertisement vs. Selling the virtual good<br />Visitors are to leave your websites when they click your advertisement<br />Visitors are to be more engaged with your websites when they play the game inside your website and buy the virtual good<br />
  15. 15. One stop service for building up a game channel totally managed by ELEX<br />Program the overall game channel <br />Design the web pages and integrate into your own account<br />Include the badges and challenges and credit system<br />Select and license the promising browser games<br />Keep game pipeline more smoothly.<br />Hosting, integrating and localization <br />Localization usually require 3 iterations and 5 months<br />Optimize the monetization<br />Optimize the revenue between offer & subscription fee & virtual good<br />Optimize the channel cost between different payment channel<br />Optimize the economic system by adjusting the price or the challenges<br />Operate campaign and promotion <br />Handle the client service and manage the communities<br />
  16. 16. For platforms Just need to say YES<br />And<br />Integrate the game channel is within 24 hours.<br />Monitor the daily revenue report and see the money flow in <br />
  17. 17. Conclusion<br />Top web games + Top social games<br />Rich experience in cooperating with local platforms <br />Rich experience in monetization through game<br />Revenue & Traffic<br />

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