Elex 2011
Upcoming SlideShare
Loading in...5

Elex 2011






Total Views
Views on SlideShare
Embed Views



1 Embed 1

http://www.linkedin.com 1



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Elex 2011 Elex 2011 Presentation Transcript

  • ELEX
    Connecting the world
  • Market position and partnership
  • We are serving80M players around the world with 12M active users everyday
  • Introducing ELEX
    Invested by Tencent
    The third largest internet company in the world
    No.1 in monetization through virtual good, of which 70% revenue is come from virtual good
    No.5 social game company in the world
    10M daily active users and 30M monthly active users
    No.1 browser game publisher in China
    ELEX are providing a one-stop global publishing solution for Chinese browser game developers
    Chinese developers made up 70% of total revenue in the global market ( No.1 in Asia and US , and aggressively enter the Euro market )
  • Mission of ELEX
    ELEX partnering with local platforms to provide localized content
    Zynga providing English content only on Facebook
  • Leading player outside Facebook
  • Rising player in Facebook Total 2.2M DAU
    Source: appdata.com06/12/2010
  • ELEX- For developersYour best publishing partner to the world outside Facebook
  • Not just a “middle man”
    GDP Unified API aggregating 100+ different APIs+Ascend CloudGame oriented cloud computing solution+China Your best partner to Chinese market
    But a series reliable service
  • GDP
  • GDP: Global delivery platform
    90% of the Chinese top social game are published under GDP
    One-time integration
    15 languages + 40 platforms
    Global Delivery
    Cover the world outside Facebook
    Acquisition + Retention + Monetization
    Global payment collection, strong profitability.
    Global monetization
  • Without GDP, developers need to
    Negotiate various promotion resources on various platforms one by one
    Only ELEX can assure high-quality promotions on 40+ different platforms outside Facebook
    Manually difference of various platforms and payment channels one by one
    Hundreds of different API to study
    Hundreds of paper works and application forms to fill
    Research culture difference and platform variation
    Time zone + languages + virtual good price
    Build up real-time customer service for different countries
  • With GDP
    Integrating + user acquisition + monetization just in one hour
    Achieve maximum coverage with minimum cost
    Ensure the fastest time to market for Non-English market
  • Ascend Cloud
  • Ascend Cloud aim to
    power small developers with the leading infrastructure
    Backend framework + Frontend Framework + Analytics + Cloud hosting + Publishing + Globalization
    Cloud based browser game development platform
    Cut down R&D cost
    By generalize infrastructure & service
    Broaden the reach
    by multiplying the language & platform
    Bridging the gap
    between an idea to the worldwide market
  • With ascending cloud, developers don’t need
    To build a Znyga like analytics platform
    To take care maintenance of server
    Monitor Server down and server up, add servers and remove servers
    Deploy servers worldwide to ensure shortest delay
    To build a robust backend infrastructure
    Server -saving and scalable
    To manage the localization into 20+ languages
    Select and communicate translation agency
    QA and manage the process of translation
    To managing the difference of various hardware
    Ascend cloud will do automatic conversion for iOS, Andorid
    Solely need to focus on the game
  • Best partner for Chinese market
  • Your best partner to Chinese market
    QQ.comis our strategic investors.
    We can help you port the game into QQ.com
    Strategic business partnership with other China’s leading internet platforms
    Help you handle the complicated environment
    Government regulation + strict platform policy
    Help you outsource R&D in China and cut cost
  • ELEX- For platformsYour best partner to monetization through virtual good
  • ELEX can provide platforms with
    More localized game contents with highest quality
    Improve the engagement of your platforms because of more interactive content
    One stop service for building up a game channel
    Diversify the revenue constitution
    Not only advertisement but also virtual good ( like TencentDeNA and Gree )
  • Selling advertisement vs. Selling the virtual good
    Visitors are to leave your websites when they click your advertisement
    Visitors are to be more engaged with your websites when they play the game inside your website and buy the virtual good
  • One stop service for building up a game channel totally managed by ELEX
    Program the overall game channel
    Design the web pages and integrate into your own account
    Include the badges and challenges and credit system
    Select and license the promising browser games
    Keep game pipeline more smoothly.
    Hosting, integrating and localization
    Localization usually require 3 iterations and 5 months
    Optimize the monetization
    Optimize the revenue between offer & subscription fee & virtual good
    Optimize the channel cost between different payment channel
    Optimize the economic system by adjusting the price or the challenges
    Operate campaign and promotion
    Handle the client service and manage the communities
  • For platforms Just need to say YES
    Integrate the game channel is within 24 hours.
    Monitor the daily revenue report and see the money flow in
  • Case study and success story
  • Our social game package
    Covering the most popular game types from Facebook
  • Happy Harvest
  • Happy Harvest 2.0
  • Happy Harvest 3
  • CasinoCity ( Co-developed with RockYou)
  • Tropical Island
  • Trauminsel
  • Cool fish
  • Mein Fisch
  • Super Texas Hold’em
  • Hot Football
  • Cool fish
  • Happy pet
  • Pandora Planet
  • Cute Plants
  • Café Time
  • Sole Tower
  • Magic Gardener
  • Live Mall
  • Happy hotel
  • Bunter Fisch
  • Dinokingdom
  • MittelalterlicherBauernhof
  • Pirates Defender
  • Wilder Amazons
  • Happy Treasure
  • Crazy hospital
  • Dream City (top social game in bai.sohu.com)
  • Happy Pigs
  • Dream Island
  • Fashion Life
  • Happy Football(developed by the9)
  • Our web game package
    Covering the most popular web games in Asia
  • DDTank: No.2 most popular game in China
    Publishing Countries: Brazil, Germany, Turkey;
    Game Type: Racing RPG;
    30M end users in Brazil with 1.2M DAU、21,000 PCU、12,000 ACU and $28-30 ARPU
  • Caesar: the upgrade version of Evony
    Publishing Countries: Brazil, Germany;
    Game Type: SLG/Strategy Game;
    100K DAU in Brazil with 2.8K PCU、1.8K ACU and $26 ARPU
  • Age of seven dragon: No.1 web game in Asia
  • Age of seven dragon 2: the upgrade version
  • Magic Tower: web game version WOW
  • The age of discovery: Chinese No.1 sailing game
  • King of War: Top SLG game in China
  • See wolf- second world war: Leadingsea themed SLG game in China
  • Golden world: produced by Giant interactive (IPO on NYSE in 2007)
  • Conclusion
    Top web games + Top social games
    Rich experience in cooperating with local platforms
    Rich experience in monetization through game
    Revenue & Traffic