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Turkish online market review

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Telia Sonera Media Miniseminar sunumum

Telia Sonera Media Miniseminar sunumum

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    Turkish online market review Turkish online market review Presentation Transcript

    • TURKISH ONLINE MARKET REVIEW
      Mete Bayrak
      Motiwe
    • INDEX
      Turkish market stats
      Internet TV services in Turkey
      What is next?
    • ADSL Penetration In Turkey
    • Some Numbers From Turkey
    • Distribution of Internet Users
      ComScore 2009
    • Service Usages
      ComScore 2009
    • Internet Usage Reasons of Turkish Users
    • Turkish Internet Advertisement Revenues
    • Internet Audience Measurement Report
      IAB Turkey August 2010
    • Digiturkwebtv.com.tr
      • Digiturkwebtvis a portalwhich offersaccess to the Digiturk content.
      • It offers live TV programming and VoD as well.
      • There is two different interface for local and international users.
      • Web TV premium content is Ligtv
    • Tivibu
      • One of the largest online video service owned by Turk Telekom with app. 300.000 users.
      • Live and on demand contents available.
      • The service is accessible through the web page and the client.
    • İsteizle.com
      • Dsmart VOD and live content service.
      • The main live content is Turkish clubs European Cup games.
    • Kure TV
      Samanyolu Group Internet TV Portal
    • 724Sinema.com
      Saran Group, subscription VOD platform for Windows Media Center
    • What is missing?
      Social Media
    • Your Content Is Already Online
      But without
      your permission
    • Illegal Services in Turkey
    • How to fight with them?
    • Summary
      Most of the Turkish Internet users are living in the big cities and are very young.
      Turkish users are interested in News portals, social media and content services.
      Video sharing through the Social Media Portals is very popular.
      Illegal content streaming services collect the biggest share of Internet video advertisement revenues.
    • Thank You
      Mete Bayrak
      October 2010