There is beauty in the brain's electric, neural storm when it knows what you’re doing just isn’t good enough. Yet many people abhor criticism, direct conflict resolution, or a task that truly challenges their brains. Generations have grown up with a never-ending supply of trophies, and this constant positive feedback can have an adverse effect on the way our brains function. We often forget our brains are wired for the type of survival where conflict and struggle are the norm. As a result, when it comes to the brain and feedback, negative is more revealing than positive. Scientific research confirms that negative feedback can be stronger, more effective and requires more thinking and neural processing than positive. Too much positivity can actually re-wire the brain, making people less tolerant of risk, criticism, and even creativity. This session will help shed light on the science of negativity, and the direct implication it has on experiential design, culture, and innovation. PLEASE NOTE: In order for the hyperlinks in the presentation to work, you must download the PDF. Unfortunately, Slideshare's UI doesn't tolerate them. Many thanks.