People Counting by RetailCam

People Counting for Retail Chains Some of our customers:

People Counting – System OverviewDescription•A combination of network camera (AXIS 209FD) and people counting software (CognimaticsTrueView People Counter)• A camera-based system which automatically count the customer traffic in retail stores with over95% accuracy level. In most cases, one camera would be sufficient for covering a double doorentranceKey Features• Bi-directional Counting• Remote Viewing• 15 minute resolution• Web-based software• Clear and precise reports• Integration with other systems

People Counting – Business Benefits

People Counting – Business BenefitsSales Conversion Measurement• Easily determine sales conversion ratio by comparing footfall data and sales data• Determine percentage of lost opportunities  Find out when and why it happens• Provide the true measure of a retail store’s performance  Without footfall data, management will not know what is the exact reason of getting low sales• Evaluate sales potential of a business

People Counting – Business BenefitsStaff Planning• Cost effective staff scheduling based on footfall data at different time resolution Ensure staff level is always in proportion with the customer flow Improve and maximize customer service Minimize overhead costs by reducing staff level during off-peak hours and off-peak seasons• Minimize the risk of customer dissatisfaction and sales lost due to insufficient staff

People Counting – Business BenefitsMarketing, Advertising and Promotional Response• An evaluation tool to measure the effectiveness of a marketing campaign  Compare customer traffic data between pre and post campaign  Determine ROI (Return On Investment)• To clarify management’s doubts on several issues  Has the marketing campaign increases my customer traffic and sales conversion rate?  Has the national promotion success in the whole country or just in certain stores?  What are the factors for low sales volume during promotion period?• Identify which form of advertising are working best to your retail stores• Determine the exact spending per head for the marketing efforts

People Counting – Business BenefitsSupport Business Decision• Determine optimal opening hour and strategic location for setting up new store• Strategic planning for marketing activities• Conduct KPI analysis on each store and perform reliable store comparison  Identify well-performing stores and highlight the success factors  Address the problems accurately on poor performing stores• Make best use of low occupancy periods with activities such as maintenance or cleaning•Determine how footfall is affected by external factors such as weather, competitor’sactivities, customer profile, etc.

People Counting - Hardware and Software A Swedish based company, the global market leader in network video industry The leading global provider of Intelligent Retail Surveillance solutions

Hardware Specifications – Axis 209FDDiscreet and Non-Invasive DesignUnobtrusive design improves store aesthetic. Tamper proofmounting protects it against vandalism.Optimized Bandwidth UsageSimultaneous JPEG and MPEG-4 for video streamingNetwork SecurityMulti-level password protection, IP address filtering and HTTPSencryption.Independent UnitRequiring no dedicated PC. Connect directly to an IP network.Power over Ethernet (PoE) TechnologySharing cable for power supply and data transmission. Backuppower from Uninterruptible Power Supply (UPS) in the event ofpower failure.

Software Specifications – Cognimatics TrueView People CounterBi-Directional CountingCounts IN and OUT traffic simultaneously. Live view counting datain 15-min increment.Minimized Bandwidth RequirementAll counting are done directly on the camera. Traffic data will bepushed over Ethernet to the web-based report application.Easy-to-use SystemFine tuning parameters and counting zone with few mouse clicksor simple slide bar.Remote AccessibilityView live and recorded video from any networked location.Superior Counting Accuracy over 95%Intelligently discounting trolley, baby carriages, etc.System IntegrationAPI allows integration with other Business Intelligence Systems(e.g. Cognos, Business Objects) or EPOS system

People Counting – Report and StatisticsInteractive Charts and GraphsEase historical data comparison. Quickly gain insight to the seasonaltraffic patterns, customer trends, etc.Support Business DecisionIdentify unusual performance and take proper actions to address theproblemsMulti-Site Management in one PlaceView, analyze and manage multiple stores’ traffic data. Bringing all datato one central databaseAdvanced Reporting FunctionIntegrated filter and formula editor to drill down into traffic dataExportExport data to PDF or Excel formatEncryptionEncryption during data transfer ensures data integrity

People Counting – InstallationSimple Installation ProcessThe system will be delivered pre-configured, ready to plug-and-play.Only require cable installation on site.Cost SavingRequire only one network camera and one Ethernet cable.Installation TeamWe have local-based engineers to install and maintain ourequipments throughout the UK

Comparison between Different People Counting Technologies Part 1Technology Camera-based Infrared Beams Thermal Imaging (RetailCam)Mechanism Use CCTV with a people An infrared beam is projected Uses array sensors to track counting software horizontally across the heat sources from human installed to identify entrance. Counts a “footfall” body people movement when the beam is interrupted through an entrance by an objectAccuracy Very high. Over 95% Low HighDirectional Yes No. Can only perform YesCount directional counts by dividing the beam into two.Tracking High Effective Not effective EffectiveVolume Traffic

Comparison between Different People Counting Technologies Part 2Technology Camera-based Infrared Beams Thermal Imaging (RetailCam)Vulnerability • Accuracy affected by • Can’t detect people walking • Accuracy affected by sudden direct sunlight side-by-side accurately temperature and light change • Limited detection zone • Not applicable during winter • Lost counts when exposed to • Lower field of view. Smaller direct sunlight detection area • Inability to identify object • Inability to identify object passing by passing byApplication • Can be used as a video • Applicable for indoor • Applicable for indoor surveillance tool for environment only environment only security purposes • Not suitable for wide • Ability to integrate with entrances and/or with inward other BI systems opening doors

People Counting – Verification and TuningVerification study is conducted to make sure the system accuracy is 90% - 95%. Manual Count Compare Fine Tune ReportOur verification study include 1. Manually count 100 or more people coming in and going out. 2. Compare between figures of manual count and system count. 3. Fine tune the counter settings. (If the difference is > 10%). 4. Repeat the verification process with newly tuned settings until the counter reaches accuracy over 95%. 5. Three 15-min verification reports in XML format will be sent to retailers to show the results.

People Counting – PriceUnit Price Volume Price Price Breakdown Price  £ 950 + vat per unit (minimum 10 units) Camera £ 345  Best price. Non-negotiable. Cognimatics Software £ 320 Installation £ 100 Contact Us Verification Study £ 335 RetailCam (Head Office) 214 Crowthorne Enterprise Centre Total £ 1100 + vat Crowthorne Business Estate Old Wokingham Road Crowthorne All inclusive price for all required hardware, Berkshiresoftware, software license, system commissioning, RG45 6AWshipment, full verification study United Kingdom 1-year manufacturer warranty Tel: +44(0)1344 751 688 Email: info@retailcam.co.ukLifetime full technical support Website: www.retailcam.co.uk

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People Counting by RetailCam

by metatechnology on Mar 11, 2011

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People Counting by RetailCam — Presentation Transcript