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Magic Mirror brings magical shopping experience into your shop.

Magic Mirror brings magical shopping experience into your shop.



Entice Me !...

Entice Me !
Virtually try on this season's hottest look.

Beautiful Me !
Studio quality photography

Love Me !
Share with Facebook and Twitter friends.

Surprise Me !
Personalised coupons for your next visit



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    Magic Mirror brings magical shopping experience into your shop. Magic Mirror brings magical shopping experience into your shop. Presentation Transcript

    • What is Magic MirrorAn innovative idea of an in-store kiosk designed specifically for fashion stores.A multifunction mirror that brings social shopping into fashion stores. The one stop solution for retailers tofulfill customer satisfaction, create brand awareness and increase store revenues.The winner of Gartner’s Cool Vendor for Retail Industry, allows shoppers in the dressing room to take studioquality photos, email it or share it on Facebook. Gartner is the worlds leading information technology researchand advisory company. They deliver the technology-related insight necessary for clients to make the rightdecisions, every day.
    • Shopping Experiences with Magic MirrorEntice MeGetting bored in flipping fashion catalogs and browsing through the stores? Make your shoppingexperiences an interesting one. Swipe through the dresses with Magic Mirror’s Virtual Dressing Room andcatch a glimpse of your new look.Beautiful MeFreeze your beautiful moment with Magic Mirror’s studio quality camera. Now everyone can be the modeland looks as glam as a superstar.Like MeAmaze friends with your new look. Magic Mirror is connected with social network services, allowing you toshare your newly captured photos instantly. Reassure your purchase decision with friends’ feedbacks.Surprise MeGet surprises every time you visit the store! Shop with Magic Mirror and get personalized coupons, adiscount specially for you. Enjoy unexpected rewards for liking friends’ photos. Get updated with the store’slatest contest. Attractive prizes are waiting for you.
    • How Magic Mirror WorksFeature 1: Digital Signage• With large format display, Magic Mirror Is effectively a digital signage that continuously plays video contents when no one is in front of it.How it works???• Grab shoppers’ attention on the latest promotion, Facebook contest or any marketing messages that retailers would like to convey, and influence purchase decision• Effectively aiding customer recall and retention of displayed information• Cost effective compared with the cost of deploying a digital signage, and eliminates high cost of print ad campaigns• Controlled remotely from central location, able to synchronized the video content with other digital signage• Instant and offer the ability to change promotional videos• Lure shoppers to walk in to your store for further exploration on your products
    • How Magic Mirror WorksFeature 2: Virtual Dressing Room• Selected dress image will be projected onto shoppers’ mirror image and allow shoppers to virtually ‘try on’ the clothes.• Integrated with sensor, a motion sensing device which detects shoppers’ movements and allows them to choose from a range of dresses by swiping their hands horizontally. How it works??? • For small retailers with limited in-store display & warehouse space  Clothes images may upload to Magic Mirror  Reduce rental by not having a huge storage place to physically store all items with different sizes and colors • In-store online catalogue  Shoppers may flip through the latest collection/best sellers in magic mirror • Encourage ‘Try and Buy’ behavior  Allows shoppers to catch a glimpse on the virtual dress fitting and entices them to physically try on the dresses they do not plan to try beforehand • Minimize the hassles of trying clothes physically. Clothes fitting could be troublesome and time consuming • Minimize the long queue problem at the dressing room which might restrain the shoppers’ desire to shop in the store
    • How Magic Mirror WorksFeature 3: Studio Quality Photography & Video Recording• Taken by a professional camera with studio light box in an optimized setting Take 3• Personalize photos with overlaid special effects Photo (eg, watermark logo, magazine cover, B&W tone, etc.)• Integrated with cinemagraph - where still photos and video combine 2How it works???• Bring a fun shopping experience to shoppers• Captured the moment of having fun in the store and make 1 store visit a memorable one• Keep shoppers in store for longer and increase the chances of making a sale• Entice shoppers to stay longer without feeling theyve wasted their time• Make shoppers feel that they are at the centre stage and look as glam as a superstar.• To fulfill shoppers’ narcissism
    • How Magic Mirror WorksFeature 4: Social Media Marketing• If shoppers are excited about their new look, naturally they want to share it on Facebook.• With Magic Mirror, shoppers have the option to post the photo of social media network such as Facebook & Tweeter directly at the Magic Mirror. Alternatively email the photos to themselves or print the photosHow it works???• Word-Of-Mouth Marketing via social media with personalized overlaid photo with retailers brand logo & marketing messages• Shoppers can post their photos to Facebook directly from Magic Mirror. They will automatically “Like” (become a fan) your Facebook page.• Increase your brand exposure and visibility among your target market• Enhance engagement shoppers have with your brand via Facebook contest and make them ‘work’ to promote your brand
    • How Magic Mirror WorksFeature 5: Sweet Surprise• Prize draw  If the shoppers take a photo and post to their Facebook newsfeed, they will be automatically entered into the prize draw and also automatically ‘Like’ (become a fan) of your Facebook page  The draw can either be best photo / lucky draw, or the photo that has the largest number of ‘Likes’ by their friends win (to make shopper ‘work’ to promote your brand)• Discount coupons  Reward shoppers with discount coupons on their effort in posting the photos to Facebook. Give them a sense of appreciation and also encourage them to share.  Given to shoppers’ friends for liking the post to lure them to visit the shop.  Personalized coupons with shoppers’ Facebook profile pictures to prevent unauthorized use of the coupons.  Increase customer loyalty  Create impulse buying and stimulate sales
    • How Magic Mirror WorksFeature 6: Multichannel Integration• Kiosk integration  The dress would project onto the Magic Mirror for shoppers to virtually try on the dress.  Shoppers press the “Buy” button on the Magic Mirror.  Shopper complete the purchase transaction in the kiosk or cashier.• E-commerce Integration  Linked to retailers’ e-commerce website showing a comprehensive list of products with detailed information  Facilitate shoppers’ dress hunting process by displaying the products which match with their requirements  Allow shoppers to place orders directly on magic mirror
    • Magic Mirror HardwareOne box solution (All components packed within the mirror)• A one-way mirror with large display panel  It looks like a normal mirror where shoppers can see their own reflection on the mirror, but graphics could be projected on it through the LCD screen behind  Allows animation of magical effects, ‘take a photo’ action call, element flow of photos taken, digital signage displays and projection of dress images for Virtual Dressing Room• 19 inch touch screen allows users to ‘communicate’ with Magic Mirror  Take photo, post to Facebook, email, display product info, etc.• Professional camera and flash box• Body sensor detects user’s movement to choose dress imagesSpace efficient• Requires minimal store space• Free-standing unit can hang clothes at the backSimple Installation• Plug in and it’s ready to go• All the parts and software are pre-configured and put in place
    • Cost One complete unit £4,900 +VAT or €6,500 + freight charge or $7,500 + freight charge This is an all-inclusive price, including:  Hardware  Software  All the added service for modifications
    • Case Studies• --Adidas in Herzogenaurach, Germany (Headquarters)• White Stuff in UK (Edinburgh, Nottingham, Cheltenham, Copenhagen & more coming soon)• Lagardère Group -The Fashion Gallery in Singapore Airport• Lagardère Group – So CHOCOLATE in Singapore Airport• Fujitsu – Simply Be in UK (Liverpool One, Bury, Manchester, Doncaster, Leceister & Gateshead)• Brown Thomas - BT2 in Dublin, Ireland
    • Adidas in Herzogenaurach, Germany (headquarters) Adidas Neo Mirror Successfully added in new element of 40” Plasma Monitor to show video clips which integrate with the touch screen Watch video: http://www.magicmirror.me/mmv3.htm
    • Brown Thomas – BT2 in Dublin, IrelandAchievement The born of high gloss black frame mirror to match with BT2’s store design The first magic mirror integrated with Virtual Dressing Room function
    • Lagardère Group - The Fashion Gallery in Singapore AirportAchievement The birth of the noble Mirror (for luxury goods)
    • Lagardère Group - The Fashion Gallery in Singapore AirportThe Campaign The opening of The Fashion Gallery, a specialist, luxury-brand fashion store in Terminal 2 of Changi Airport, Singapore. Launch the first ever Facebook Magic Mirror social media marketing campaign (http://www.facebook.com/TheFashionGallery), specially installed facebook magic mirror which captures a stylish image of the traveler that is sent directly to their facebook page to share with friends around the world. Facebook Magic Mirror Campaign To Drive Pre-Planned Purchasing A chance for customers to win an amazing designer gift by taking photo through Magic Mirror & become a fan of The Fashion Gallery in FacebookThe Results News Moodie Report - Lagardère Services launches The Fashion Gallery at Changi T2 Duty Fee Magazine - Lagardère Services unveils a new approach to fashion with The Fashion Gallery at Changi T2 Trend News - New 764sq m fashion offering in Changi T2 DFNI online - Lagardère Services opens The Fashion Gallery at Singapore Changi Life Style Asia - The Fashion Gallery @ Changi Airport The Luxury Hub - Multi-brand Luxury Fashion Store Opens At The Singapore Changi Airport The winner who won the designer gift is Karen Rai Kingsellers RetailCam Ltd 11
    • Lagardère Group - SO CHOCOLATE in Singapore AirportFollowing the success at The Fashion Gallery, Lagardère Group has commissioned for a similar Magic Mirror fortheir confectionary store, So Chocolate (in progress)AchievementThe born of Interactive Fixture & Robby the robot (for their younger customers) RetailCam Ltd 12
    • Fujitsu - Simply Be in Liverpool One & BuryAchievement The born of the gorgeous mirror Created a PR opportunity for both Simply Be & Magic Mirror Watch video & radio talks: http://www.magicmirror.me/mmv5.htmThe Campaign Liverpool One - first ever high street store opens in the Liverpool One Shopping Centre at 23/09/2011, it was officially opened by Lisa Riley & Katy Kavagah Bury - another fabulous store opens in The Rock Shopping Centre at 07/10/2011 The store has boast kiosks, catalogues and click-and- collect areas to push its multichannel offer. View Simply Be blog RetailCam Ltd 13
    • Fujitsu - Simply Be in Manchester & Doncaster• A free-standing mirror installed at SimplyBe Head office, ManchesterThe Campaign• New store opened at Frenchgate Centre, Doncaster• Shoppers happily posed in front of Magic Mirror, take photos and view the results
    • White Stuff in UK (Edinburgh, Nottingham, Cheltenham, Copenhagen &more coming soon)Achievement• The born of golden frame Mirror to match with Narnia’s wardrobe themed dressing room• Created a PR opportunity for both White Stuff & Magic MirrorThe Campaign• Grand Opening of White Stuff new flagship store at Edinburgh – one of the city centre’s most unusual outlets• Also, celebrating its history as Grays• Each individual dressing booth in the changing room is to be designed to look like the wardrobe in The Chronicles of Narnia• 3 floors of unusual décor, ranging from changing rooms based on The Lion, the Witch and the Wardrobe• “Magic Mirror” allow customers to take a picture of themselves in an outfit from the store then email it directly to a friend or advice on whether to buy it
    • White Stuff in UK (Edinburgh, Nottingham, Cheltenham, Copenhagen &more coming soon)The Results• News – Edinburgh News – Quirky fashion chain transform famous city ironmonger store• Comes back with good feedback and White Stuff has now implemented Magic Mirror to their Nottingham and Cheltenham stores and will install in more stores across UK this year
    • UI Design customized with Retailer’s branding & requirements RetailCam Ltd 16
    • UI Design customized with Retailer’s branding & requirements RetailCam Ltd 17
    • Photograph Design customised to retailer’s look or other designs to match retailer’s style Magazine Style The Golden Frame Simple & Outstanding RetailCam Ltd 18
    • Photograph Design customised to retailer’s look or other designs to match retailer’s style Black & White Heatwave Style RetailCam Ltd 19
    • Email Designcustomized with Retailer’sbranding,promotional message & otherrequirements RetailCam Ltd 20
    • Video Blogs The following links are video blogs of Magic Mirror. Hopefully this would give you a brief idea of how it works:http://www.magicmirror.me/mmv7.htm http://www.magicmirror.me/mmv3.htm http://www.magicmirror.me/mmv5.htm http://www.magicmirror.me/mmv6.html Magic Mirror has been named Cool Vendors 2008 by Gartner. http://www.magicmirror.me/demo.html Magic Mirror has been named Cool Vendors 2008 by Gartner. RetailCam Ltd 21
    • Customers:THANK YOU Partner of: Contact Us 2 Stanhope Gate Stanhope Road Camberley GU15 3DW United Kingdom Tel: 01344 989 804 Fax: 0845 868 5832 Email: sales@magicmirror.me Website: http://www.magicmirror.me/ RetailCam Ltd 22