Search engine optimization

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Search engine optimization

Search engine optimization

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  • 2. Agenda  What is a Search Engine?  How Do Search Engines Work?  Search Engines statistics  Why is Search Engine marketing important?  What is a SEO Algorithm?  Steps to developing a good SEO strategy  Ranking factors  Basic tips for optimization
  • 3. What is a Search Engine? Definition: An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet. Different than a Directory Common Characteristics: Spider, Indexer, Database, Algorithm Find matching documents and display them according to relevance Frequent updates to documents searched and ranking algorithm Strive to produce “better”, more relevant results than competitors
  • 4. How Do Search Engines Work? Spider “crawls” the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in their database. Search engines indexes the content (text, code) in these documents by adding it to their databases and then periodically updates this content. Search engines search their own databases when a user enters in a search to find related documents (not searching web pages in real-time). Search engines rank the resulting documents using an algorithm (mathematical formula) by assigning various weights and ranking factors.
  • 5. Search Engines Statistics Google – 41.6% Yahoo – 31.5% MSN – 27.4% AOL – 13.6% Ask Jeeves – 7.0% % bases on usage
  • 6. Why is Search Engine Marketing important?  85% of all traffic on the internet is referred to by search engines  90% of all users don’t look past the first 30 results (most only view top 10)  Search engine traffic is low and websites aren’t indexed because they are generally poorly optimized  Cost-effective advertising  Clear and measurable ROI  Operates under this assumption: More (relevant) traffic + Good Conversions Rate = More Sales/Leads
  • 7. What is a SEO Algorithm?
  • 8. Steps to developing a good SEO strategy: Seven Building Blocks for Seo Success
  • 9. Ranking factors  On-Page Factors (Code & Content)  Title tags <title> #3  Header tags <h1> #5  ALT image tags #4  Content, Content, Content (Body text) <body> #1  Hyperlink text #6  Keyword frequency & density #2  Off-Page Factors  Link Popularity (“votes” for your site) – adds credibility #2  Anchor text #1
  • 10. Basic Tips & Optimization Techniques  Research keywords related to your business  Utilize descriptive title tags for each page  Ensure that your text is HTML-text and not image text  Use text links when ever possible  Obtain inbound links from related websites  Educate yourself about search engine marketing
  • 11. 2011 Award 2010 Award Awards & Recognitions 2014 Award
  • 12. Contact Us Headquarters: 403 Commerce Ln, Suite 5 West Berlin, NJ 08091 Tel: (856) 873-9950 FAX: (856) 475-0555