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Xtreme Listing
 

Xtreme Listing

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Xtreme Listing

Xtreme Listing

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    Xtreme Listing Xtreme Listing Presentation Transcript

    • Connecting Marketing Messages to Local Intent
    • SYNC AND CONTROL ACROSS our network or yours DIGITIZE & MANAGE RICH LOCAL CONTENT with location software MetaSense : Location Software + Network Reach Growing Fast: Xtreme Listings product developed in 2011 Best-In-Class Engineering: From MIT, Carnegie Mellon, & Google Best Customers: Working with 14 of the top 100 retailers
    • • It’s not just about knowing where a location is. It’s also about discovering the details to lower friction and drive people into the location. Type of Info Sought Restaurant/ Dining Automotive Retail Prof. Services Financial Services Listings 41% 32% 35% 15% 24% Hours of Operation 46% 26% 38% 8% 16% Map, Distance or Directions 47% 25% 35% 10% 16% Address 40% 28% 33% 12% 20% Phone Number 34% 28% 26% 15% 21% Website 36% 27% 36% 13% 27% Prices 38% 28% 32% 10% 12% Promotions-Discounts 28% 16% 28% 5% 8% Consumer Ratings, Reviews 33% 19% 15% 10% 10% Product Availability 14% 15% 28% 5% 9% Other Information 5% 3% 3% 1% 5% Note: Percentages = # who checked type of information sought/# who searched for business in the category LOCAL SEARCH – Information Sought by Consumers Source: immr Local Search study, 2012 Top Reason 40%+ 30%+ Top Reason 40%+ 30%+ Consumers are Looking for Lots of Information
    • • Major search portals like Google and Yahoo are important, but tons of searches are done on smaller sites too. Source(s) Used when searching for… Restaurant/ Dining Automotive Retail Prof. Services Financial Services Search Engine 75% 62% 76% 25% 50% All Others (net) 67% 42% 44% 25% 33% Local search site 24% 17% 19% 9% 11% Portal search site 12% 11% 12% 7% 9% Review site 24% 11% 9% 7% 9% Other source 6% 3% 4% 2% 4% Note: Percentages = # who checked source/# who searched for business in the category LOCAL SEARCH – Sources Used Source: immr Local Search study, 2012 But They Look in Many Places
    • 5 DATA &SOURCES METASENSE PLATFORM DISTRIBUTION POINTS MetaSense Approach: Bringing Together Info Across Teams
    • Profiles BACKGROUND  Fortune 100 Retailer  4111 live locations  8 different business formats SETUP Pre-Launch Numbers:  14% missing listings  88% no description  76% no photos RESULTS Content Added & Corrected 20,618 New Listings added 147,829 Logos and photos added 326,507 Hours changed 57,022 Websites added/corrected 450 350 250 150 50 0 K’s Increased Traffic SEARCHES PROFILE VIEWS 30% 63M LIFT 105% 2.6M LIFT ANNUALIZED TRAFFIC ESTIMATE ANNUALIZED TRAFFIC ESTIMATE It Works: Success from a Recent Client CASE STUDY
    • Two Products Xtreme Listings Network Location Software &
    • Manage location information centrally Smart Import up to 100,000 locations Easily structure and organize your information by location  Multi-Location Management, including amending without changing existing data.  Export to Sites, Store Locator, and Ads Add deep, engaging information to local search Photos and Videos to drive engagement Detailed Business description to improve searchability Introducing XtremeL istings+ Menus, Staff Bios, Event Calendars, and Products/Services Lists Customized field titles Protect the brand with enterprise-level permissioning Access control and permissioning Grouping folders to divide and manage locations Consistently track performance, reviews Review monitoring across external sites Search and traffic reporting to complement existing metrics Software to Enable Richer Content, Data Control
    • Upload file, match column to fields, formatting error resolution, duplicate listing resolution, address matching. Structure Data: Multi-Location Management
    • • Consistent, high quality content drives traffic and better rank across the local ecosystem • Photos, videos, and business descriptions highlight and distinguish your profile Add Rich Data: Photos, Special Offers, Products
    • See what customers are saying about you with full review monitoring. Anytime you get a review on your Xtreme Listings, it appears in MetaSense. Review Tracking
    • Track your Xtreme Listings performance with full analytics. See clicks, impressions and more, on your Xtreme Listings. Reporting
    • • Export your location data to distribute to Google+ and others Use The Information Your Way: Smart Export
    • Two Products Xtreme Listings Network Location Software &
    • How Our Network Works Patent-pending DualSync™ connections with each publisher guarantees your listings will appear in each partner’s index
    • Xtreme Listings NETWORK: Getting the Word Out 150M+ users • 45+ sites
    • Mobile Including the Fastest Growing Apps Fastest Growing Apps Avantar is the most downloaded yellow pages app WhitePages has 25M downloads between Android and iOS MetaSense is the exclusive local data provider for HopStop’s mobile app
    • Adding theWhat,When &Who of your Business From Where To Why Introducting Xtreme Listings+ WHO WHEN WHAT WHAT STAFF BIOS EVENTS PRODUCTS /SERVICES MENUS
    • Example: Products/Services Lists Customize list name on listing Use to promote weekly deals Tailored sections to divide the catalogue Detailed details like photos and videos Example: Products/Services Lists
    • • Information Service Share important information about your restaurant, food and company with your customers - whether it’s calorie counts, special tasting menus or seasonal items. • Multiple Menus Create and display different menus at the same time to separate a drink menu from your dinner menu or breakfast from brunch. • Tailored Sections Divide the menu into custom sections. Clearly designate what’s available for breakfast, lunch, dinner and whatever else your customers need. • Custom Display Names Choose a custom display name for the menus on a listing. • Food Photos Add photos to each of the items right in the menu itself. • Pricing,YourWay Price a menu the way food is priced - whether it’s market price or a range. Menus
    • • Bios with Personality Show your customers who your are with bios. Include detailed descriptions, vivid photos and even verified credentials of your staff and employees directly on your listing. • Your Organization, Digitally Organize your bios so they mirror your organization. Include up to 5 different lists of bios to showcase groups that matter to your customers. • Display NamesThat Speak Choose custom display names for the bios on your listing. Select names that align with your company’s to ensure the your bios are in your voice. • YourTeam in Entirety MetaSense supports enough bios for your entire company. Include up to 25 bios in each of your 5 lists, so you can showcase everyone at your company and never run out of space. Professional Bios
    • • DigitizeYour Circulars Present top products to the most interested audience. Create product catalogs as circulars to show customers what’s hot right now where they are looking. Instantly update and specialize for each store. • Custom Catalogs Create and display different catalogs at the same time to separate clothing from kitchen supplies from bedding. Showcase up to 5 different catalogs at a time. • Tailored Sections Divide the product catalog into custom sections to suit your clients’ needs. Clearly designate what’s available for men, women and kids or home, garden and kitchen. • Display NamesThat Speak Choose a custom display name for the product catalogs on a listing. • Detailed Details Add large photos, videos and clickable links to the details to give customers the information they need to make the purchasing decision. Products/Services
    • • Custom Calendars Create and display different calendars at the same time to separate company events from your community ones. Showcase up to 5 different calendars at a time directly on a listing. • Clickable Event Links Make your online events actionable with clickable links. Place links directly in the event details section to direct customers to a website or registration. • Different Views, Different Customers Flexible calendar views directly on a listing so customers can choose how they view the calendar – whether in a traditional calendar format or as a list. • Display NamesThat Speak Choose custom display names for the events on a listing. • Seamless Calendar Organization Event management that mirrors your client’s organization. Manage and track upcoming events with multiple internal calendars or lists that customers will see in one calendar on the listing. Event Calendars
    • Software to Make It Easy Richer Content Control and Measurement Update Once. Updates Everywhere. Stand Out With Xtreme Listings+ Review Monitoring. Full Analytics. Why MetaSense?
    • HEADQUARTERS: 403 Commerce Ln, Suite 5 West Berlin, NJ 08091 Phone #: (856) 873-9950 Fax #: (856) 475-0555 Email: info@metasenseusa.com Web: www.metasenseusa.com Contact Us
    • Thank you!