Sgt Tim Burrows

Tim Burrows, Sgt. Toronto Police Service Police Leadership Conference Vancouver, 2011

“ Internet and mobile tools for sharing and discussing information.”
… wikipedia Social Media is really… CONVERSATIONS made richer & more convenient

Money Time Equipment Personnel Knowledge

Where do you begin? Where you are comfortable What’s right? What works best for you. What’s effective? Being heard.

Police, at all times, should maintain a relationship with the public that gives reality to the historic tradition that the police are the public and the public are the police; ( Communicate )

Traffic Services

Determine where you want to engage
Create your ‘HUB’
Link to other SM platforms
Populate
Share
Communicate
Find creative ways to talk WITH the public

Establish
SM for your organization
Your content plan
Listen / Learn
Join / follow like minded groups / people
C.C.E.E.
Comment / Contribute
Engage / Educate

Question posed on Twitter asking Toronto Drivers…

Results announced via Twitter on November 21 st , 2009 at 11:26 PM

Morning talk and news radio start talking about list
Toronto Press Release November 24, 11:15 am
9 Interviews conducted prior to press release
End of day, November 24 th ,
Television Interviews: CityTV, CTV, Omni, Global
Radio Interviews (AM): 680, 640, 1010, 570
Radio Interviews (FM): Q107, Z103.5, CBC 99.1
Print: Toronto Sun, Toronto Star, National Post, Globe & Mail, USA Today
Multiple reprints, blogs and tweets via Internet

#trafficsafety #drunkdriving #impaireddriving #nophonezone #dwd #distracteddriving #child #safety

Achieved by
Strategy
Followed by
Tactics
Supported by
Knowledge, skills, ability
Solidified by
Relationships

Google Alerts
Media
SM Alerts
Conversations
Key Words
# HashTags
G8 / G20

Tim Burrows 416-808-1920 Toronto Police Service, Traffic Services 9 Hanna Ave, Toronto, M6K 1W8 Twitter: @trafficservices @104kdrive Facebook: Traffic Services; Traffic Services / Highway Patrol; Tim.Burrows Blogger: trafficservicestps.blogspot.com YouTube: TrafficServiceTPS Skype Tim.Burrows.1266 LinkedIN Tim Burrows
Email – timothy.burrows@torontopolice.on.ca

http://about.me/TimBurrows

Sgt Tim Burrows

by Deborah Skaey on May 06, 2011

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Sgt Tim Burrows Presentation Transcript