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Sgt Tim Burrows
 

Sgt Tim Burrows

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Social Media and Policing

Social Media and Policing

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  • Wikipedia is the most popular/well known wiki. Not a suitable source for information, but can be effective starting place. Made richer via use of links, video, photos, audio
  • Money = Free!!! Time = Everyone 24 hours in a day / how you spend it Equipment = Desktops / Laptops / Smart Phones Personnel = Knowledge =
  • TubeMogul – Video sharing Ping.fm – written blogs

Sgt Tim Burrows Sgt Tim Burrows Presentation Transcript

  • Tim Burrows, Sgt. Toronto Police Service Police Leadership Conference Vancouver, 2011
    • “ Internet and mobile tools for sharing and discussing information.”
    … wikipedia Social Media is really… CONVERSATIONS made richer & more convenient
  • Money Time Equipment Personnel Knowledge
  • Where do you begin? Where you are comfortable What’s right? What works best for you. What’s effective? Being heard.
  • Police, at all times, should maintain a relationship with the public that gives reality to the historic tradition that the police are the public and the public are the police; ( Communicate )
  • Traffic Services
    • Determine where you want to engage
    • Create your ‘HUB’
    • Link to other SM platforms
    • Populate
    • Share
    • Communicate
    • Find creative ways to talk WITH the public
    • Establish
      • SM for your organization
      • Your content plan
    • Listen / Learn
    • Join / follow like minded groups / people
    • C.C.E.E.
      • Comment / Contribute
      • Engage / Educate
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    • Question posed on Twitter asking Toronto Drivers…
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  • Results announced via Twitter on November 21 st , 2009 at 11:26 PM
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    • Morning talk and news radio start talking about list
    • Toronto Press Release November 24, 11:15 am
    • 9 Interviews conducted prior to press release
    • End of day, November 24 th ,
      • Television Interviews: CityTV, CTV, Omni, Global
      • Radio Interviews (AM): 680, 640, 1010, 570
      • Radio Interviews (FM): Q107, Z103.5, CBC 99.1
      • Print: Toronto Sun, Toronto Star, National Post, Globe & Mail, USA Today
      • Multiple reprints, blogs and tweets via Internet
  • #trafficsafety #drunkdriving #impaireddriving #nophonezone #dwd #distracteddriving #child #safety
    • Achieved by
      • Strategy
    • Followed by
      • Tactics
    • Supported by
      • Knowledge, skills, ability
    • Solidified by
      • Relationships
  •  
    • Google Alerts
    • Media
    • SM Alerts
    • Conversations
    • Key Words
    • # HashTags
    • G8 / G20
    • Tim Burrows 416-808-1920 Toronto Police Service, Traffic Services 9 Hanna Ave, Toronto, M6K 1W8 Twitter: @trafficservices @104kdrive Facebook: Traffic Services; Traffic Services / Highway Patrol; Tim.Burrows Blogger: trafficservicestps.blogspot.com YouTube: TrafficServiceTPS Skype Tim.Burrows.1266 LinkedIN Tim Burrows
    • Email – timothy.burrows@torontopolice.on.ca
  • http://about.me/TimBurrows