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insideAR 2013 Workshop - Urban AR by Christine Perey

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  • 1. @InsideAR October 10, 2013
  • 2. Workshop Agenda Case studies Christine Perey Discussion Participants 15 min Classification Framework Christine Perey Discussion Participants 15 min Obstacles Christine Perey Discussion Participants 15 min Recommended Best Practices PEREY Research & Consulting 15 min Christine Perey Discussion Participants October 10, 2013 2
  • 3. Case Studies of Urban AR Projects October 10, 2013 PEREY Research & Consulting 3
  • 4. My Favorite Urban AR Experiences –  See what’s under the city street •  DigiSpaces –  BIM model integration •  CityView AR PEREY Research & Consulting •  UAR Underground –  My City Before (Ma Ville Avant) Apps •  Guides October 10, 2013 4
  • 5. –  Underground transport networks –  Parking facilities –  Archaeological remains in Rotterdam, Amsterdam and The Hague PEREY Research & Consulting •  Citizens, professionals, government agencies •  To make accessible and use information about •  Now in use by over 30 cities in the Netherlands October 10, 2013 h"p://en.nai.nl/content/1322207/uar_underground     5
  • 6. Highlights –  3D models –  Photos –  Video –  Voice narration Harmke Pijpers, a popular Dutch journalist, talks users through the structures hidden beneath city streets •  Diversity of projects PEREY Research & Consulting •  Diversity of content about built environment –  Amfora Amstel: a six-story sustainable urban expansion project below Amsterdam’s canals –  Hundreds of small unique buildings October 10, 2013 6
  • 7. Project Time Line Conception! Make public data in NAI repositories available to citizens on mobile, and intuitively " 2010-­‐11   2012   Development/Testing! Launch! 1st UAR was released Sept 2012 May 2010 without event " underground views." 
 Underground models were gathered, simplified and enriched first half 2012. The API was shared with Dutch partners and architects. " ! October 10, 2013 2013   Current 
 Status! Jan 1 NAI merged with other nonprofit orgs and re-org prevents any further investment " 2014   Future 
 Plans
 None! ! PEREY Research & Consulting 2009   7
  • 8. 2012 Project Partnership •  Leadership and execution •  Content and financial support –  –  –  –  –  –  –  –  –  –  –  Stimuleringsfonds voor de Architectuur Surfnet the Ministry of Infrastructure and Environment the Cities of The Hague, Amsterdam and Rotterdam Alliander Strukton Developers RET Triangle Studios Kadaster and IN10 Communications RIONED Deltares Ingenieursbureau Amsterdam October 10, 2013 PEREY Research & Consulting –  Centrum voor Geocommunicatie and the New Institute (NAI) 8
  • 9. DigiSpaces •  Tracking combines accurate indoor positioning and vision (point clouds) Partnership •  Nokia •  •  Skanska (construction) •  Granlund (building services) •  Pöyry (AEC engineering) •  Tekla (BIM design) •  Solibri (BIM verification) •  VTT (research, development) •  Aalto University (research support) October 10, 2013 Provides access to various BIM information serving building’s life-cycle applications h"p://virtual.v".fi/virtual/proj2/mulAmedia/media/ publicaAons/CONVR2012-­‐ARandBIMrequirements.pdf   PEREY Research & Consulting •  Building operations and maintenance personnel 9
  • 10. An Entire Tool Silo •  DSStudio –  Model handling, model’s data manipulation, visualizations •  DSTAuthoring –  Registering model to the point cloud, model scale, map layout •  DSBrowser –  End user application October 10, 2013 10
  • 11. Project Time Line Conception! After having worked on use of 3D models outdoor, this project was designed to focus on building operations" October 10, 2013 2012   Development! 1st Project testing and user assisted design studies reveal the highest priority user cases" ! 2013   Current 
 Status! One room (VTT Digitalo) fully implemented." User testing has begun" 2014   Future 
 Plans
 More fluent content creation process" Automating the point cloud generation process with robot! PEREY Research & Consulting 2011   11
  • 12. PEREY Research & Consulting •  Citizens, tourists, planners, historians •  “Then and now” may be the most popular use case for general public experiences h"p://www.hitlabnz.org/index.php/products/cityviewar   October 10, 2013 12
  • 13. Highlights –  Survivor stories have high emotional impact –  Citizens can comment and interact •  Flexible use modes October 10, 2013 PEREY Research & Consulting •  Permits (encourages!) engagement 13
  • 14. Project Time Line Conception! Christchurch
 Earthquakes
 require the 
 demolition of 
 most of the 
 center city" 2011   2012   Development/Testing! 3D models obtained from the city council, historic photos and narrative collected and geolocated" ! October 10, 2013 2013   Current 
 Status! How many people have used? What has been feedback? " Are new buildings being introduced?" 2014   Future 
 Plans
 What will the project future feature?! PEREY Research & Consulting 2010   14
  • 15. Dozens (hundreds?) More… Berlin  Wall   h"p://www.igd.fraunhofer.de/en/InsAtut/Abteilungen/Virtuelle-­‐ und-­‐Erweiterte-­‐Realit%C3%A4t/AktuellesNews/Augmented-­‐ Reality-­‐Time-­‐travel-­‐a   h"p://www.hoppala-­‐agency.com/arAcle/berlin-­‐wall-­‐3d/#more-­‐1   h"p://www.cronovizor.ro/   PEREY Research & Consulting dARsein   15
  • 16. Key Take-Aways DigiSpaces •  Public mandate and funding… but no ROI •  Data-centric system leverages existing data in Building Information Models •  4 year evolutionary process •  High diversity   3D  recogni1on     3D  digital  assets     Past                          Future   October 10, 2013 •  Practical, user-focused use cases PEREY Research & Consulting UAR Underground CityView AR •  Buildings should not shake! •  Citizen participation adds great value 16
  • 17. Guides Projects   Indoors   •  Mobile  Asia  Expo  2013     •  ExposiAon  guide  +  game   by  CandyLab  &  Catchoom   •  AR  Audio  NavigaAon  for   •  Works  both  indoor  and   the  blind   outdoor   by  INRIA/VENTURI   Outdoors   •  Re+Public            by  Heavy  Bierman     •  Street  Museum              by  Museum  of  London   •  Vistory      by  Glimworm  IT  BV   October 10, 2013 Features   •    •    •  •  AnimaAon  over  street  art   Deep  photo  archive   PEREY Research & Consulting Venue  Type   Open  cultural  archive   “Reverse  AR”   17
  • 18. Where?   When?   Who?   Why?   October 10, 2013 PEREY Research & Consulting What’s your favorite? 18
  • 19. Classification Framework for Urban AR Projects October 10, 2013 PEREY Research & Consulting 19
  • 20. Benefits of a Framework –  Buyer and developer –  Data sources and AR experience stakeholders –  Provider/publisher and user •  Establish best practices –  Design –  Development –  Deployment PEREY Research & Consulting •  Communication •  Business models October 10, 2013 20
  • 21. Other   Data   October 10, 2013 Target   users   Technology   choices   PEREY Research & Consulting Framework Parameters 21
  • 22. Target Users Mobile  AR  Pla>orms   Usage  PaAern   CiAzens   •  Highly  (highest)  diverse     •  Access  applicaAon  stores   Tourists   •  Diverse  but  can  be  constrained   •  Restricted  by   by  experience  developer   comparison  with   •  “Venue  provided”  is  an  opAon   ciAzen   •  GeospaAally     •  Temporally   •  NavigaAon   •  Roaming   Professionals   •  High(er)  performance   •  “Business  provided”  offers   many  benefits   •  Rugged   •  Secure   •  Trackable     October 10, 2013 •  Highly  diverse   PEREY Research & Consulting Category     •  Within  the  context  of   professional  workflow   22
  • 23. Technologies Category     Op1ons   •  GeospaAal   •  Vision   •  CombinaAons     Tracking     •  MoAon  sensing   •  SLAM   Display/presentaAon   •  Hold  at  eye  level   •  Eyewear/Heads-­‐up  displays   •  Built-­‐in  displays   InteracAvity   •  Touch/tacAle   •  Speech   •  Gestures   October 10, 2013 Consider  issues   with  urban   canyons,  indoor   use  cases,  etc.     PEREY Research & Consulting User  Context  AcquisiAon/ Focus  of  A"enAon   23
  • 24. Data Category     Op1ons   •  Internally  generated  and  maintained   •  Third  party   •  User  Generated  media  and  social  media   Publisher   •  •  •  •  Storage   •  Local   •  Remote   •  ReplicaAon   Usage   •  InteracAon  records   •  VoAng/raAng  feedback   October 10, 2013 Public   Venue   Corporate     Non-­‐profit   PEREY Research & Consulting Source   24
  • 25. Other Parameters Category     Op1ons   •  Indoor,  Outdoor  or  both   Time   •  Dates  introduced/published   •  Data  freshness     •  When  available     CollaboraAon   •  Private/public   •  Diversity  of  partners   Funding   •  Development   •  Licenses   •  SpeculaAon   Business  Models   •  •  •  •  October 10, 2013 PEREY Research & Consulting Venue  Type   Part  of  a  product  or  service   Contract   AdverAsing  sponsored  or  supported   Fee  for  subscripAon  or  per  use   25
  • 26. •  •  •  •  •  •  •  •  •  Venue  Type   Time   CollaboraAon   Funding   Business  Model   Source     Publisher   Storage   Usage   October 10, 2013 •  CiAzens   •  Tourists   •  Professionals   Other   Target   users   Data   Technology   choices   •  •  •  •  PEREY Research & Consulting Framework Parameters User  Context   Tracking   Display/PresentaAon   InteracAvity   26
  • 27. Obstacles Facing Urban AR Projects October 10, 2013 PEREY Research & Consulting 27
  • 28. Other   Data   October 10, 2013 Target   users   Technology   choices   PEREY Research & Consulting Obstacles 28
  • 29. Users Obstacles   CiAzens   •  Low  awareness  or  need   •  AR  is  not  part  of  a  daily  service   Tourists   •  Roaming  data  costs  (or  fears)   •  Policies  of  faciliAes  do  not  disAnguish  AR  from   photography   Professionals   •  Unclear  value  proposiAon  and  ROI   •  Insufficient  accuracy   •  AR  is  not  part  of  the  established  workflow   All  Users   •  •  •  •  October 10, 2013 PEREY Research & Consulting Category     High  power  consumpAon   Lack  of  interoperability   Low  data  quality  and  quanAty  (AR  not  ubiquitous)   Low  experience  quality   29
  • 30. Technologies Category     Obstacles   •  Many  sources  of  interference     •  Urban  canyons   •  ReflecAve  surfaces   •  Focus  of  user  a"enAon  is  not  part  of  the  experience   Tracking     •  Intermi"ent  especially  in  highly  dynamic  environment   •  High  power  consumpAon   Display/ presentaAon   •  Hold  at  eye  level     •  Rendered  assets  do  not  appear  realisAc   •  Textures   •  Occlusions   •  Shadows   InteracAvity   •  No  support  for  “peripheral”  vision   •  No  convenAons  for  gestures   October 10, 2013 PEREY Research & Consulting User  Context   AcquisiAon/Focus   of  A"enAon   30
  • 31. Data Category     Obstacles   •  Low  volume:  creaAng  high  quality  digital  assets  and   developing  experiences  is  Ame  consuming  and  expensive   •  Low  perceived  need   •  No  portability/interoperability   Publisher   •  Security/Risk  around  proprietary  data   •  LiabiliAes     •  Injuries   •  UnintenAonal  capture  of  idenAAes   Storage   •  Requires  memory  and  space   •  Management  of  updates   •  Network  service  interrupAon  may  prevent  access     Usage   •  Lack  of  policies  with  respect  to  interacAon  (use)  records   •  VoAng/raAng  feedback   October 10, 2013 PEREY Research & Consulting Source   31
  • 32. Other Parameters Obstacles   Venue  Type   •  Experiences  bounded  by  venue   •  Different  technology  for  indoor  and  outdoor   Time   •  Sensor  data  streams  unsynchronized     CollaboraAon   •  Many  see  the  opportuniAes  but  too  few   organizaAons  have  experAse  or  budget   Funding   •  Return  on  Investment  not  proven   Business  Models   •  Many  available   •  None  are  proven     October 10, 2013 PEREY Research & Consulting Category     32
  • 33. Technology   Others   Data   Users   October 10, 2013 PEREY Research & Consulting Biggest obstacles? 33
  • 34. Recommended Practices for Urban AR Projects October 10, 2013 PEREY Research & Consulting 34
  • 35. User, user, user •  Involve users in experience design •  Test experiences with real users •  Request, collect and study user behavior reports PEREY Research & Consulting •  Segment users •  Support user engagement wherever possible October 10, 2013 35
  • 36. Proven   Technology   Proven   Technology   Emerging   Technology   Proven   Technology   Proven   Technology   PEREY Research & Consulting Phased approach •  Begin with proven technology •  Maintain support for technologies that may be less accurate but permit larger reach October 10, 2013 36
  • 37. Professional Requirements –  Integration into existing and new workflows –  3D recognition and tracking –  Quality and real time data –  Performance –  Accuracy –  Security PEREY Research & Consulting •  More •  They also have more resources to spend! –  High performance devices and networks Ask  for  a  copy  of  White  Paper:  AR-­‐assisted  3D  Visualiza1on  for  Urban  Professional  Users   October 10, 2013 37
  • 38. Data Preparation –  Lower model complexity •  Don’t ask content curator (or creator) to work in new ways –  Automate the ingestion of new assets –  Automate the capture of ground truth PEREY Research & Consulting •  Optimize everything for mobile •  Use industry standards –  Building Information Models (BIM) –  OGC Web Feature and Web Map Services October 10, 2013 38
  • 39. Distribution and Delivery •  Compress and cache assets •  Diversify media formats offered (audio, video, animations) –  User preferences –  Resembles entertainment PEREY Research & Consulting •  Help the user access WiFi where possible •  Execute a high quality communications plan –  Social media as an “awareness raiser” October 10, 2013 39
  • 40. Technology   Others   Data   Users   October 10, 2013 PEREY Research & Consulting Share Your Best Practices 40
  • 41. Christine Perey cperey@perey.com +41 79 436 6869 @cperey