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Augmented Sales: Enterprise Solutions based on Metaio; Keynote Dr.Irina Gusakova

Augmented Sales: Enterprise Solutions based on Metaio; Keynote Dr.Irina Gusakova

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InsideAR Tokyo 2013: Augmented Sales: Enterprise Solutions based on Metaio Presentation Transcript

  • 1. Augmented Sales: Enterprise Solutions based on Metaio Dr. Irina Gusakova Senior Product Sales Manager, Metaio GmbH
  • 2. How big is Today’s AR Market ? • Over 220.000 AR app releases expected for 2013 • About 200 million annual downloads • Developer investment to reach 670 million USD Source: ABI Research Analyst’s Take on Augmented Reality – Where It Is Now and Where It Is Heading 20th June, 2013
  • 3. Added value with AR in the Product Lifecycle • Every company producing goods, goes through this lifecycle. AR can be applied to every of these processes. • The most important task for AR right at the moment is to create real values. • It’s not about looking for a killer app, it’s about making things 20-30- 40% better.
  • 4. Product Design Product Design allows to evaluate digital prototypes in the real world. It allows to enable design insights, detect design errors and to cut prototyping costs
  • 5. VW/Audi/BMW Window to the World • Extremely precise digital overlays could be achieved, making the construction of physical prototypes unnecessary. • Engineers could go straight from CAD-Data to reality. • It helps us check how a new design looks but most importantly if it fits correctly.
  • 6. Engineering Engineering Process optimization allows viewing CAD assets on- site, pre-visualizing site changes and streamlining decision-making.
  • 7. MAN Diesel Design Simulation • Complex and delicate operations could be visualized precisely beforehand. Here a ship engine is replaced, the AR- enabled simulation of the installation saves both time and costs. • The bonding between the engine and gear simulated with AR.
  • 8. Operations AR in Operations shows how efficient and effective your company can be.
  • 9. 9 Volkswagen Service This is a 3D maintenance scenario, where no markers are necessary. A look under the hood and the worker knows which steps to follow. - You can display workflows step by step - The user manual is completely digital and animated - It is a lean way to train staff for service & maintenance
  • 10. Marketing In Marketing AR creates emotional connection between the user and the product.
  • 11. IKEA Catalog 2013 - Print run 211 million, 60 countries - Biggest deployment of AR in the print media worldwide - 8.5 Million downloads in 1 year - 2014 Catalog announced July 22nd
  • 12. Macy Believe-O-Magic Macy’s Believe-O-Magic - Raised sales by 6% - 19% more kids got engaged - Nearly 2m dollars donated to “Make A Wish”
  • 13. TOYOTA Corolla “Hatsune Miku” - Multicultural Excellence Award for Digital Media - Miku's video hit 1 Million views in less than 3 weeks
  • 14. Sales In Sales AR empowers sales people to showcase products anywhere at anytime.
  • 15. HVAC Visualization
  • 16. Pull-Ups Big Kid App
  • 17. Bosch 3D Studio App
  • 18. Customer Support Customer Support applications allow the delivery of AR-enabled support from the product directly to the customer. • Show instructions directly on the product • Directly stream your problem to live support
  • 19. Audi A1 Interactive Manual - 250 Features of the Audi A1 Car - More models to come soon
  • 20. Create Enterprise Solutions based on Metaio AR
  • 21. 21 Join us for another exciting Augmented Reality Event in 2013! InsideAR Conference Munich | October 10-11, 2013 visit www.metaio.com/insideAR