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Augmented Solutions for Marketing

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    Augmented Solutions for Marketing Augmented Solutions for Marketing Presentation Transcript

    • Augmented Reality Software & Solutions
    • How Augmented Reality can be used in marketing?
      AR enabledlocations
      Anywhere, Anytime
      AR @ home
    • LEGO Digital Box
      FACTS
      • Video: http://www.youtube.com/watch?v=mUuVvY4c4-A
    • AR @ Toyota Roadshow
      FACTS
      • Average viewing time of 8 minutes!!
      • ScionceFiction: http://www.youtube.com/watch?v=4OENIEJyax4
      • Visitors having fun: http://www.youtube.com/watch?v=pE7u57HuGQQ
    • Augmented Reality Greeting Cards for Tigerprint
      FACTS
      • Greeting cards on sale at Marks & Spencer (UK) for 3,60 GBP
      • Users go online and experience additional 3D content which is displayed simply by holding the cards in front of a webcam
      • Average viewing count per card is 8
      • Video: http://www.youtube.com/watch?v=st9I80YNxfQ
    • Nestlé: CHAMYTO Online Games – PART TWO
      FACTS
      • In packs of CHAMYTO cereals there are playing cards, which function as controlling device for 8 online AR games
      • The kids are able to steer the main character of the campaign through elaborate and lovely game worlds
      • Second campaign launched after very successful Phase 1 in 2009
      • Get the Experience here: http://www.chamyto.com.mx/index.html
    • Kraft: Tang Interactive World Championship Game
      FACTS
      • Game for KRAFT Mexico linking the drink packages to a microsite
      • Special flavors will be available for the soccer world cup season and the kids will use them to control the kicker in the penalty area
      • The score will be higher if the user gets more goals
    • Adidas turns sneaker into game controller!
      8
      FACTS
      • Link: http://www.adidas.com/originals/us/neighborhood
      • Check out the campaign: http://www.youtube.com/watch?v=rRcognsyqNY
    • Virtual Dressing Room by JCPenney
      FACTS
      • Link: http://www.seventeen.com/fashion/virtual-dressing-room
      • Check out the campaign: http://www.youtube.com/watch?v=fhjuZMEJ4-U
    • Best Practice Mobile: Ben & Jerry‘s Moo Vision
      FACTS
      • iPhonea app: http://itunes.apple.com/us/app/ben-jerrys-scoop-of-happiness/id359979758?mt=8
      • Check out the campaign: http://www.youtube.com/watch?v=VLKLg2AnvGE
    • BANDAI Trading Cards iPhone App
      FACTS
      • DNP Japan and metaio develop the first iPhone app for the collectibles market
      • Users are able to access digital content linked to trading cards
      • Animated combat scenes and TV commercials can be viewed on the iPhone screen
    • AR Browser junaio: Magazine case-study
      FACTS
      • iPhonea / Android app: http://itunes.apple.com/us/app/junaio/id337415615?mt=8
      • Check out the campaign: http://www.youtube.com/metaioar#p/u/3/LRceOYbrVzc
      • www.junaio.com
    • AR Browser junaio: Location-based case-study
      FACTS
      • Outdoor: http://www.youtube.com/watch?v=zctcPrQ4h-g
      • Indoor: http://www.youtube.com/watch?v=jRcSFXvoPkU
      • www.junaio.com
    • Best Practice Mobile Gaming: Zombie ShootAR
      FACTS
      • Ovi Store: http://store.ovi.com/content/27389
      • Check out the campaign: http://www.youtube.com/watch?v=zD3-FBEM8aI
    • 415-814-3376
      noora.guldemond@metaio.com
      855 Sansome St. Suite 101
      San Francisco, CA, 94111