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Augmented Solutions for Marketing

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  • 1. Augmented Reality Software & Solutions
  • 2. How Augmented Reality can be used in marketing? AR enabled locations Anywhere, AnytimeAR @ home
  • 3. LEGO Digital Box FACTS • Video: http://www.youtube.com/watch?v=mUuVvY4c4-A
  • 4. AR @ Toyota Roadshow FACTS • Average viewing time of 8 minutes!! • ScionceFiction: http://www.youtube.com/watch?v=4OENIEJyax4 • Visitors having fun: http://www.youtube.com/watch?v=pE7u57HuGQQ
  • 5. Augmented Reality Greeting Cards for Tigerprint FACTS • Greeting cards on sale at Marks & Spencer (UK) for 3,60 GBP • Users go online and experience additional 3D content which is displayed simply by holding the cards in front of a webcam • Average viewing count per card is 8 • Video: http://www.youtube.com/watch?v=st9I80YNxfQ
  • 6. Nestlé: CHAMYTO Online Games – PART TWO FACTS • In packs of CHAMYTO cereals there are playing cards, which function as controlling device for 8 online AR games • The kids are able to steer the main character of the campaign through elaborate and lovely game worlds • Second campaign launched after very successful Phase 1 in 2009 • Get the Experience here: http://www.chamyto.com.mx/index.html
  • 7. Kraft: Tang Interactive World Championship Game FACTS • Game for KRAFT Mexico linking the drink packages to a microsite • Special flavors will be available for the soccer world cup season and the kids will use them to control the kicker in the penalty area • The score will be higher if the user gets more goals
  • 8. Adidas turns sneaker into game controller! 8 FACTS • Link: http://www.adidas.com/originals/us/neighborhood • Check out the campaign: http://www.youtube.com/watch?v=rRcognsyqNY
  • 9. Virtual Dressing Room by JCPenney FACTS • Link: http://www.seventeen.com/fashion/virtual-dressing-room • Check out the campaign: http://www.youtube.com/watch?v=fhjuZMEJ4-U
  • 10. Best Practice Mobile: Ben & Jerry‘s Moo Vision FACTS • iPhonea app: http://itunes.apple.com/us/app/ben-jerrys-scoop-of- happiness/id359979758?mt=8 • Check out the campaign: http://www.youtube.com/watch?v=VLKLg2AnvGE
  • 11. BANDAI Trading Cards iPhone App FACTS • DNP Japan and metaio develop the first iPhone app for the collectibles market • Users are able to access digital content linked to trading cards • Animated combat scenes and TV commercials can be viewed on the iPhone screen
  • 12. AR Browser junaio: Magazine case-study FACTS • iPhonea / Android app: http://itunes.apple.com/us/app/junaio/id337415615?mt=8 • Check out the campaign: http://www.youtube.com/metaioar#p/u/3/LRceOYbrVzc • www.junaio.com
  • 13. AR Browser junaio: Location-based case-study FACTS • Outdoor: http://www.youtube.com/watch?v=zctcPrQ4h-g • Indoor: http://www.youtube.com/watch?v=jRcSFXvoPkU • www.junaio.com
  • 14. Best Practice Mobile Gaming: Zombie ShootAR FACTS • Ovi Store: http://store.ovi.com/content/27389 • Check out the campaign: http://www.youtube.com/watch?v=zD3-FBEM8aI
  • 15. 415-814-3376 noora.guldemond@metaio.com 855 Sansome St. Suite 101 San Francisco, CA, 94111