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SXSW 2011
SXSW 2011
SXSW 2011
SXSW 2011
SXSW 2011
SXSW 2011
SXSW 2011
SXSW 2011
SXSW 2011
SXSW 2011
SXSW 2011
SXSW 2011
SXSW 2011
SXSW 2011
SXSW 2011
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SXSW 2011

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Just some notes I took away from my experience at SXSW Interactive

Just some notes I took away from my experience at SXSW Interactive

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  • 1. Ever y QR Codes Are whereTuesday, March 22, 2011
  • 2. Cross-Platform Mobile Android ➥ Standard Android Project w/Phonegap http://www.phonegap.com/start/#android Desktop ➥ Standard Titanium Desktop Project http://developer.appcelerator.com/doc/desktop/get_started Server ➥ Standard Express (node.js) App http://howtonode.org/getting-started-with-express Single Codebase SetupTuesday, March 22, 2011
  • 3. Cross-Platform MobileTuesday, March 22, 2011
  • 4. Partnerships New Media/Technology Companies + Mainstream/Brick&Mortar = Emerging Channels for reaching Customers + Swipe card to check in and get deals https://sxsw.amexnetwork.com + Award prizes to shoppers for completing challenges with SCVNGR’s iPhone or Android appsTuesday, March 22, 2011
  • 5. Location-based games carrying context-aware ads "Checking in = temporary solution.” “The industry must become more people friendly.” “Mobile services must not interrupt us." - Josh WilliamsTuesday, March 22, 2011
  • 6. Tablazines $1.99 per edition/$7.99 annual subscription Users receive 60-plus streaming songs and 30-plus streaming videos – curated by SPIN’s editorsTuesday, March 22, 2011
  • 7. HTML5 Best of Show Favorite finalist website from the 2011 SXSW Interactive Awards competition. “The Wilderness Downtown” (Also won in Music)Tuesday, March 22, 2011
  • 8. HTML5 WebGL, WebSockets, Local Storage, Location, Canvas... http://helloracer.com/webglTuesday, March 22, 2011
  • 9. Panel: Do Agencies Need to Think Like Software Companies? Often have Idea Person ⇔ Translator ⇔ Implementor - but - Crunch time shoves the Translator out - so - Blend translation by making it part of Agency Culture (everyone involved in translating)Tuesday, March 22, 2011
  • 10. Panel: Do Agencies Need to Think Like Software Companies? Creatives tend to act like Moses, ascending into the mountains and returning with something written in stone - so - Open up the creative process to everyoneTuesday, March 22, 2011
  • 11. Panel: Do Agencies Need to Think Like Software Companies? Be aware of what pieces of the stack are out there available to solve your problem (dont just read techcrunch) Google and other companies are great at "getting toys to kids" - but - dont get too cutting edge or you might run into troubleTuesday, March 22, 2011
  • 12. Panel: Do Agencies Need to Think Like Software Companies? Technology Companies are really good at killing things that arent working - Agencies should remember not to polish crap Software is like fashion in that it never ends - so - Agencies cant behave like that since they have to finish a productTuesday, March 22, 2011
  • 13. Panel: Do Agencies Need to Think Like Software Companies? Behave Agile: •Fewer people •Sprints/Iterations •Prototyping •Peer-Decide what to includeTuesday, March 22, 2011
  • 14. Panel: Do Agencies Need to Think Like Software Companies? Use social media to ask your customers what they want or this: http://getsatisfaction.com (Winner: Business - Devoted to the promotional needs, functions and services of for-profit businesses) Talk to your users: software companies understand who they are designing forTuesday, March 22, 2011
  • 15. Panel: Do Agencies Need to Think Like Software Companies? Think of the product as a feature, the campaign like software, brand like an OSTuesday, March 22, 2011

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