The CEO Wants Analytics! Now What?

The CEO Wants Analytics! Now What?
Meta S. Brown
© 2011 Meta S. Brown

You are listening to Toccata & Fugue in D-minor BWV 565 by J. S. Bach, played by Frederik Magle on the organ of Latvia’s Riga Cathedral.
You may wonder why you are listening to Toccata & Fugue in D-minor BWV 565 by J. S. Bach, played by Frederik Magle on the organ of Latvia’s Riga Cathedral, and what this has to do with business intelligence, analytics or any other matter pertaining to you.
Make yourself comfortable, and I will explain all that when the presentation begins.
This performance can be downloaded here:
http://www.magle.dk/music-forums/23-bach-toccata-fugue-d.html
Free! Such a deal! Tell Frederik that Meta sent you.

Flutist Claire Chase
Photo: David Michalek

Artist
Photo: David Michalek

Us
Image: xedos4 / FreeDigitalPhotos.net

Not Artists
Image: xedos4 / FreeDigitalPhotos.net

Get Ready for a New Era
Who?
What?
Why?
When?
Where?

Who?

Who?
Business Analysts

What?

What?
Executive demands for volumes of in-depth, constantly updated analytics driven by bestselling business books and influential management consultants and vendors.

Why?

Why?
To stay competitive,

Why?
To stay competitive,
so everybody can eat.

When?

When?
Already begun.
Coming soon to a theatre near you.

Where?

Where?
That’s a good question.

HOW?

A New Era in Analytics
What’s the big deal?

A New Era in Analytics
Google reports 33,100 searches for “business analytics” per month
IBM survey - 2,500 CIOs – 83% identified analytics as a priority
Web commerce ideal for analytics – over 25 million business websites in the US

Analytics?
Using only the information on a brief loyalty card application, a retailer can accurately estimate each customer’s spending propensity, and use that information to target mailings and improve returns on marketing expenses.

Analytics?
Through investigation of routine claims processing data, an insurer discovers that one office is processing common claim types far more quickly than other comparable offices. By duplicating the practices of this office throughout the business, processing costs can be reduced, and customer satisfaction improved.

Analytics?
A manufacturer, faced with shutdown or costly retrofit to a factory due to a series of accidental chemical releases, uses historical operating data to identify advance indicators of failure, prevent further accidents and continue to operate without major plant modifications.

Business Analysts
Big picture
Functional structure
Probing questions

Questions
Real business problems

Questions
Responsibility

Questions
Responsibility
Value

Questions
Responsibility
Value
Willingness to change

Creating Structure
Process

Creating Structure
Process
People

Creating Structure
Process
People
Tools

Beware the worst tools of all!

The worst tools of all
What We Know About Spreadsheet Errors
Raymond R. PankoUniversity of Hawai’iCollege of Business Administration
Spreadsheet Research (SSR) Website: http://panko.shidler.hawaii.edu/ssr/

Questions
Responsibility
Value
Willingness to change

Meta S. Brown
Learn more about analytics: http://www.metabrown.com/articles
General Manager, Analytics
LinguaSys
Meta.Brown@linguasys.com
http://www.linguasys.com
(561)445-2647
metabrown@metabrown.com
@metabrown312
(312) 286-6735

The CEO Wants Analytics! Now What?

by metabrown on Sep 09, 2011

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The CEO Wants Analytics! Now What? — Presentation Transcript

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