Online Communications
Guillaume du Gardier
Director Online Communications Europe
… and Blogger
Contact : Guillaume du Gardier | +33 (0)1 56 69 75 23 | e-mail : guillaume.dugardier@edelman.com

Ségolène Royal
600 000 views
24 hours
Online Communications
Contact : Guillaume du Gardier | +33 (0)1 56 69 75 23 | e-mail : guillaume.dugardier@edelman.com

Nicolas Sarkozy
More than 1.5 million
views
5 days
Online Communications
Contact : Guillaume du Gardier | +33 (0)1 56 69 75 23 | e-mail : guillaume.dugardier@edelman.com

French presidential campaign
March 07:
March 07:
5 millions French people went online
5 millions French people went online
to follow candidates program
to follow candidates program
Online Communications
Contact : Guillaume du Gardier | +33 (0)1 56 69 75 23 | e-mail : guillaume.dugardier@edelman.com

Welcome in the Netpolitic
Citizens
+
New Media
Supporters
Politicians
Online Communications
Contact : Guillaume du Gardier | +33 (0)1 56 69 75 23 | e-mail : guillaume.dugardier@edelman.com

What has changed ?
We’re all media
+
Technology isn’t anymore an issue
+
Neither is money …
Online Communications
Contact : Guillaume du Gardier | +33 (0)1 56 69 75 23 | e-mail : guillaume.dugardier@edelman.com

New media ?
Online Communications
Contact : Guillaume du Gardier | +33 (0)1 56 69 75 23 | e-mail : guillaume.dugardier@edelman.com

New citizens
Online Communications
Contact : Guillaume du Gardier | +33 (0)1 56 69 75 23 | e-mail : guillaume.dugardier@edelman.com

Community of citizens
Online Communications
Contact : Guillaume du Gardier | +33 (0)1 56 69 75 23 | e-mail : guillaume.dugardier@edelman.com

Online Communications
Contact : Guillaume du Gardier | +33 (0)1 56 69 75 23 | e-mail : guillaume.dugardier@edelman.com

New supporters
Online Communications
Contact : Guillaume du Gardier | +33 (0)1 56 69 75 23 | e-mail : guillaume.dugardier@edelman.com

New politicians
Online Communications
Contact : Guillaume du Gardier | +33 (0)1 56 69 75 23 | e-mail : guillaume.dugardier@edelman.com

New politicians
Online Communications
Contact : Guillaume du Gardier | +33 (0)1 56 69 75 23 | e-mail : guillaume.dugardier@edelman.com

Trade Unions
Online Communications
Contact : Guillaume du Gardier | +33 (0)1 56 69 75 23 | e-mail : guillaume.dugardier@edelman.com

Which impact on politicians ?
Strong online mobilization by both citizens and
supporters
Share of voice
Shift in power
Online Communications
Contact : Guillaume du Gardier | +33 (0)1 56 69 75 23 | e-mail : guillaume.dugardier@edelman.com

The new rules
No more control on information
End of the Top-down model
Integrity is key: you’re on record 24/7/7
Consistency: one single attitude
People wants to get involved and cocreate
Online Communications
Contact : Guillaume du Gardier | +33 (0)1 56 69 75 23 | e-mail : guillaume.dugardier@edelman.com

6 good reasons for politics to blog
Owning a media
Start conversation
Reach a much wider audience than IRL
Collect ideas and arguments
Testing your ideas, build your politic program
Raising funds
Online Communications
Contact : Guillaume du Gardier | +33 (0)1 56 69 75 23 | e-mail : guillaume.dugardier@edelman.com

5 secrets to succeed in blogging
1. Sound like a human
2. Be a human
3. Keep it up
4. Engage, don’t defend
5. Link link link
Online Communications
Contact : Guillaume du Gardier | +33 (0)1 56 69 75 23 | e-mail : guillaume.dugardier@edelman.com

What you’ll get in return
+
Trust Credibility
Online Communications
Contact : Guillaume du Gardier | +33 (0)1 56 69 75 23 | e-mail : guillaume.dugardier@edelman.com

Online Communications
Thank you
Contact : Guillaume du Gardier | +33 (0)1 56 69 75 23 | e-mail : guillaume.dugardier@edelman.com