Social medias and business : How to make your social media strategy happen ?

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6 tips to make your social media strategy happen :
1. Listen
2. Deliver value first
3. Engage
4. Creativity
5. Adapt to different data
6. Allocate appropriate ressources

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Social medias and business : How to make your social media strategy happen ?

  1. 1. How can social media increase your business success?Author Jean-Francois MESSIER
  2. 2. This document is part of “Social Media and Business” series by JF MESSIER
  3. 3. to make your business socialmedia strategy happen ?1. Listen2. Deliver value first3. Engage4. Creativity5. Adapt to different data6. Allocate appropriate ressources
  4. 4. TIP #1
  5. 5. to your
  6. 6. to your
  7. 7. to your
  8. 8. to your
  9. 9. to your
  10. 10. to yourCompetitionCustomersRetailersWebVisible technologiesY generation
  11. 11. to your
  12. 12. TIP #2
  13. 13. The old communication model was a
  14. 14. The new communication model is a
  15. 15. … sharing
  16. 16. AUDIENCE YOU SHARING VALUE
  17. 17. AUDIENCE YOU SHARING VALUE
  18. 18. AUDIENCE YOU SHARING VALUE
  19. 19. AUDIENCE AUDIENCEAUDIENCE YOU SHARING VALUE
  20. 20. The key is to producesomething that both pullspeople together and givethem added-value.
  21. 21. Create more value thanyou captureTim O„ Reilly
  22. 22. Establish yourself as a fascinating subject-matterexpert
  23. 23. If business has taught you anythingis that you have to pick a niche.Apply that to Social medias. Dont be all over the place. Be known as the go to page for a topic, and as a reliable source for information on that topic.
  24. 24. You are the brand!!! Nothing else.Youre selling yourself as a personand showing that you are worthy ofbeing followed.
  25. 25. Don‟t do this !
  26. 26. Putting a realDon‟t do name and face on your identity this ! allows customers to associate with your brand on a personal level
  27. 27. My theory is people are morelikely to follow a person than acompany. Guy Kawasaki
  28. 28. Share Content & Links thatMake People Want to Pay Attention
  29. 29. ProduceContent PeopleWant to Share(because it will make others follow them)
  30. 30. the titles of articles youhave written, andeach URL, so yourfollowers can easilyfind them
  31. 31. What people care about ishow your message will them!
  32. 32. How they can makemore ,
  33. 33. How they can savemore ,
  34. 34. and change their .
  35. 35. Createcompellingcontentwithin the .
  36. 36. Focus on whatyou do
  37. 37. TIP #3
  38. 38. Encourage people to participate Ask What are your thoughts on our product? Likes / Dislikes?
  39. 39. Encourage people to participate Request e.g. : “Check out our latest case study and let us know what you think! bit.ly/cont”
  40. 40. Encourage people to participate Organise a to motivate e.g. : “Make sure you comment on today’s blog post… and win two free tickets !”
  41. 41. Encourage people to participateGive a to make an effort e.g. : “To download this whitepaper, please fill out this short form” (email, first & last name…
  42. 42. Be If you aren‟t, who will be? … no one, and no one will engage!
  43. 43. Get your hand dirty!
  44. 44. Timeliness and Frequency
  45. 45. TransparencyLet your customers into show your humanity
  46. 46. Be the conduit between your audience andvaluable content and resources
  47. 47. Relevance Before you link the content make sure it‟s relevant and brings value to your audience.
  48. 48. Never, ever
  49. 49. Be honest
  50. 50. Keep itpunchy
  51. 51. Updateregulary
  52. 52. TIP #4
  53. 53. When it comes to social media mostcommunication specialists will say...
  54. 54. When it comes to social media most communication specialists will say..."youneedafacebookpageandatwitterprofile"
  55. 55. You don‟t just needprofiles and presences. You need a strong creative idea and a strategy that will resonate across social channels.
  56. 56. The traditionaladvertising industrydidn‟t continue togrow and produceamazing work...
  57. 57. ...because they helped brands merely populateprint, TV, cinema, etc.
  58. 58. They had to innovate and pushthe creative boundaries
  59. 59. It‟s no different with social media. iWoman Temperamental, slow, expensive… But hey she looks good…
  60. 60. TIP #5to different data
  61. 61. adaptVolume andfrequencyNovices andexperts
  62. 62. TIP #6appropriate
  63. 63. The tools are free. You could be doing it in seconds
  64. 64. But social media really isnt freeSomeone has to own it,monitor it, track it,analyse it...
  65. 65. Put the right people in charge.
  66. 66. You win by caring and byputting in the hoursto make it happen
  67. 67. One more thing !
  68. 68. “Continuous Improvement is Better thanDelayed Perfection” - Mark Twain
  69. 69. Synthesis your audience… using socialmedias : where are they ? Who are they ?Why do they engage ? Where do they getinformation ? first ; Change yourmindset from marketing to valuedelivering. : ask questions, motivate withcontests, give some reasons to do efforts,be passionate, participate, betransparent, be relevant, be creative. to different data appropriate
  70. 70. Bibliography Catching the tube, Putting social media to work, Executive Briefing, December 2010, Mal  online engagement, slideshare Chia - Digital Media Strategist - http://www.slideshare.net/malchia  Social marketing playbook, Bryan Wiener, Jeremiah Owyang,Jeff Pulver,Gregory Galant, The Mobile Internet Report, Morgan Stanley, December 2009 Pete Cashmore, Randall Rothenberg Internet Trends, Morgan Stanley, April 2010  Social Media: Hype, Hell or Hope, Rick Mans, Global Social Media Lead at Cap Gemini The 5 components of a complete social media program, Adam Kleinberg - CEO of  How organisations can harness the power of Web 2.0 Traction, November 2010  WWW 3.0, Jenny Williams IS YOUR BRAND SEXY* ENOUGH FOR SOCIAL MEDIA? Robbert faase  Social: A closer look at behaviour on YouTube & Facebook, September 2010, iab The Future of Social Media, Tom Ollerton,  Social Media Sharing Trends 2010, Rewind 2010 Social and digital media, www.paratuscommunications.com  Twitter Crushes Facebook for Marketing, Barbara E. Hernandez ,December 2010 Social Media Communication, slideshare  DEMOGRAPHICS Jan 2011, Facebook’s Ad Platform Social Business by Design, David Armano - Dachis Group  Fancy Facebook Fan Pages - A Step By Step Guide Olaf Nitz Social Media for Business, PresentationAdvisors  The Science of Facebook, The science of social networking. Dan Zarrella - Social Media WHAT THE F**K IS SOCIAL MEDIA NOW? Espresso- http://brandinfiltration.com/wtf Scientist Five Tips for Landing Page Optimization, Tom Wentworth  facebook-inside-out, TIJS VROLIX,  I’M ON FA C E B O O K NOW WHAT?!, Jesse Desjardins Key Digital Trends for 2011, December 2010, Noah Elkin - Debra Aho Williamson - David  SalesTweets: How to Boost Sales via Smart Chirps, Pattie Simone Hallerman  Twitter Crushes Facebook for Marketing, Barbara E. Hernandez 5 steps to exploring social media using visualthinking, Jocelyn Wallace  Social CRM, How businesses can use Twitter to increase sales. Tatyana Kanzaveli Social Media and you, Dani Nordin  Twitter Success Stories, How 11 companies are achieving their marketing objectives, Ann Handley, Shelley Ryan, Allen Weiss, MARKETINGPROFS LLC N2 Social media HUB 101, What is social media really about?, Riku Vassinen  Using Linkedin for business, P. Jay Massey Social CRM: Connecting Online Communities with CRM, Jamie Grenney, Ryan Ellis, Mark  Mashable’s twitter guide book Brundage  The twitter book, Tim O’Reilly – Sarah Milstein Search + Social:How to Get More from Your Organic Marketing, Rand Fishkin, CEO + Co-  Twitter for business, Laura Fitton founder SEOmoz, December 2010  140 twitter marketing tips, David Spinks  How to use linkedin for promoting your business, Robin Goel Social Business Forecast: 2011 The Year of Integration, December 2010, Jeremiah Owyang  Linkedin Extras for SlideShare Pro Users - Industry Analyst  Guy Kawasaki’s 10 ways to use Linkedin The Future of Social Media, Graeme Wood  THEME DEVELOPMENT, an introduction to the basics of theming with WordPress, Thad Digital Strangelove (or How I Learned To Stop Worrying & Love The Internet), Allender  Starting a blog, Dr. Corinne Weisgerber The Social Graph Call, Wedbush Securities, November 2010,  10 ways to a killer blog, Robert and Maryam Scoble NAVIGUER DANS LE CHAOS, UNE ÉTUDE SUR LES MÉDIAS SOCIAUX, LUC-ANDRÉ CORMIER  How to Build a Blog, Mark James Normand Social Media @ FORD, Scott Monty, November 2010  IS3241 Enterprise Social Systems, Technology Presentation, GameCheck  Slideshare Zeitgeist 2010, creative commons.org How the Fortune 500 Use Social Media to Grow Sales and Revenue, Jamie Turner  Channeling your inner youtube, Brad Richardson Fashion and Digital Trends, Tom Ollerton  How to create viral videos?m,November 2010, Tim Ho Social Media in Four Minutes (or less), Tom Ollerton  http://technmarketing.com/web/top-6-ways-to-benefit-from-twitter/  http://technmarketing.com/web/ten-things-you-must-know-before-using-twitter/ Social Networking Past, Present, Future, Mark Suster  http://technmarketing.com/web/top-5-reasons-to-tweet/ Designing for interaction, Interfaces for socializing, Daniel Burka  How to Pick Up Followers on Twitter, Guy Kawasaki New business opportunities in retail, Hege Tenno What is social media one year later, Espresso- http://brandinfiltration.com OUT OF THE FISHBOWL, Marta Kagan Managing Director US | Espresso, Illusions of Empowerment, Re-interpreting the Social Media Dream, Corinne Weisgerber
  71. 71. If you were interested in this presentation,you may be interested in this one as well…
  72. 72. Author: Jean-François MESSIER Global New Technologies Director at Mercuri International Email: jfmessier@mercurifr.comPhoto CreditAll photos in this presentation were purchase on iStockPhoto.com.All logos or brand references are copyright of their respective ownersSlides from this document may not be repurposed without express written consent. Send permissionrequests to jfmessier@mercurifr.com

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