Business & Social media : Why ?

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Why social media can increase your business success ?

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Business & Social media : Why ?

  1. 1. How can social media increase your business success?Author: Jean-Francois MESSIER
  2. 2. This document is part of the “Social Media and Business” series by JF MESSIER
  3. 3. social media for business?BECAUSE social media becomes a critical factor in the success of any business it works of the “Y” generation the experience is social you have no choice
  4. 4. Reason #1
  5. 5. We have reach never before,like where businesses can embrace their customers.
  6. 6. One message before social media…
  7. 7. One message before social media…
  8. 8. One message after social media… is distributed across
  9. 9. One message after social media…
  10. 10. One message after social media…
  11. 11. One message after social media…
  12. 12. One message after social media…
  13. 13. One message after social media…
  14. 14. Reason #2
  15. 15. 7 hoursThe time it tookfor James Lebronto amass his firstTwitter followers.
  16. 16. You know those videos with that manly OldSpice guy and his hilarious responses toTwitter fans? 110 million views +55% Sales (source : Nielsen, July 2010)
  17. 17. In 2010, Ford kicked off the Fiesta Movement,a social media campaign. 6.2 million views 132,000 handraisershttp://www.fiestamovement2.com/
  18. 18. In 2010, Ford kicked off the Fiesta Movement,a social media campaign. 40 million impressions 30% under 25http://www.fiestamovement2.com/
  19. 19. In 2010, Ford kicked off the Fiesta Movement,a social media campaign. 750,000 views 83% new to Fordhttp://www.fiestamovement2.com/
  20. 20. In 2010, Ford kicked off the Fiesta Movement,a social media campaign. 21,213 fanshttp://www.fiestamovement2.com/
  21. 21. In 2010, Ford kicked off the Fiesta Movement,a social media campaign. It made 60% of the public aware of a car that hadnt even made its debut in the US yet.http://www.fiestamovement2.com/
  22. 22. In 2010, Ford kicked off the Fiesta Movement,a social media campaign. It made 60% of the public aware of a car that hadnt even made its debut in the US yet - without spending a dime on traditional media.http://www.fiestamovement2.com/
  23. 23. In 2010, Ford kicked off the Fiesta Movement,a social media campaign. 50,000 Interested potential customers 97% of which don‟t currently own a Fordhttp://www.fiestamovement2.com/
  24. 24. Kellogg fans earn a virtual currency called„choc chunks‟ by performing various socialmedia activities.
  25. 25. Kellogg fans earn a virtual currency called„choc chunks‟ by performing various socialmedia activities. Then they can exchangetheir chunks for prizes like music festival tickets or iTunes vouchers.
  26. 26. Kellogg fans earn a virtual currency called„choc chunks‟ by performing various socialmedia activities. Then they can exchangetheir chunks for prizes like music festival tickets or iTunes vouchers. from 1,500 to 40,000 fans in seven days
  27. 27. ‟s ROI just for sending out a tweet might look something like this:1.5 million followers
  28. 28. ‟s ROI just for sending out a tweet might look something like this:1.5 million followers 50,000 followers who see the Tweet
  29. 29. ‟s ROI just for sending out a tweet might look something like this:1.5 million followers 50,000 followers who see the Tweet 500 followers who click on the link
  30. 30. ‟s ROI just for sending out a tweet might look something like this:1.5 million followers 50,000 followers who see the Tweet 500 followers who click on the link 50 purchasers based on the Tweet
  31. 31. ‟s ROI just for sending out a tweet might look something like this:1.5 million followers 50,000 followers who see the Tweet 500 followers who click on the link 50 purchasers based on the Tweet $25,000 in sales: 50 purchases x $500
  32. 32. By the end of 2009, hadgeneratedin sales from alone.
  33. 33. ‟s IdeaStormis an online community that allows users tosubmit ideas for new products orimprovements to existing ones30% drop in negative sentiment!
  34. 34. On April 8, 2008,Frank Eliason set upa accountto help users in need.
  35. 35. Gave theirconsumersa70,000ideasin the first year
  36. 36. Gave theirconsumersa50,000product ideas
  37. 37. In the first nine months of launching its social media communities 140,000 fans
  38. 38. crowd-sourced ideas for anew crisp flavour with its 1.3 million entries
  39. 39. crowd-sourced ideas for anew crisp flavour with its 14% increase in sales!
  40. 40. Reason #3
  41. 41. The first generation ofDigital Natives iscoming of age…
  42. 42. …born between 1980 and 1990.They are already 20 to 30 years old.
  43. 43. of thehuman raceis under the age of 30.
  44. 44. of thehuman raceis under the age of 30. They‟ve never known life without the internet.
  45. 45. “Y generation” spend> 16 hours / week online.
  46. 46. 96% of them havejoined a social network
  47. 47. Guess how they feelabout social media?
  48. 48. And they dont care about your ads. They care aboutwhat their friends think.
  49. 49. Reason #4
  50. 50. The building blocks of an experience CUSTOMERS BRAND BUSINESS FOUNDATION
  51. 51. The building blocks of an experience EXPERIENCE USEFUL helpful effective functional CUSTOMERS BRAND BUSINESS FOUNDATION
  52. 52. The building blocks of an experience EXPERIENCE Natural progression USEFUL USABLE helpful intuitive effective efficient functional accessible CUSTOMERS BRAND BUSINESS FOUNDATION
  53. 53. The building blocks of an experience EXPERIENCE Natural progression USEFUL USABLE DESIRABLE helpful intuitive enjoyable effective efficient delightful functional accessible memorable CUSTOMERS BRAND BUSINESS FOUNDATION
  54. 54. The building blocks of an experience EXPERIENCE Natural progression USEFUL USABLE DESIRABLE SUSTAINABLE helpful intuitive enjoyable pliable effective efficient delightful scalable functional accessible memorable adaptive CUSTOMERS BRAND BUSINESS FOUNDATION
  55. 55. The building blocks of an experience EXPERIENCE Natural progression USEFUL USABLE DESIRABLE SUSTAINABLE SOCIAL helpful intuitive enjoyable pliable collective effective efficient delightful scalable shareable functional accessible memorable adaptive distributed CUSTOMERS BRAND BUSINESS FOUNDATION
  56. 56. Reason #5
  57. 57. Is it imperative for a business tohave a presence online ?
  58. 58. If you answered “no”, I have a nice flyingmachine for your next business tripthat I would like to sell to your company!
  59. 59. If you answered “yes”:the web and media are both social
  60. 60. In 2011, if you don‟t use socialmedia, you don‟t use the internet.
  61. 61. Translation: The train is leaving the stationwith or without you.
  62. 62. # of Americans who use social technology 75%Forrester, The Growth of Social Technology Adoption, 2008
  63. 63. # of active worldwide Facebook users outside the United States 70%Source FACEBOOK.COM/PRESS/INFO.PHP ? STATISTICS – JANUARY 2011
  64. 64. # of the global internet population who visit social networks 2/3Nielsen, Global Faces & networked places, 2009
  65. 65. However old they are… 18-29: 86% 30-49: 61% 50-64: 47% > 64: 26% May-10
  66. 66. They are steadily growing100% 90% 86% 80% 18-29 70% 60% 61% 50% 30-49 47% 40% 30% 20% 50-64 26% 10% > 64 0% Sept-05 May-08 Nov-08 Apr-09 Dec-09 May-10
  67. 67. Where do people search for product information? 50% 59% 47%Companies Search Social Suppliers engines networks
  68. 68. Time spent on social networks is the overall Internet rateNielsen, Global Faces & networked places, 2009
  69. 69. Visiting social sites is now the popular online activity, …ahead of personal email!Nielsen, Global Faces & networked places, 2009
  70. 70. Social media isthe same todayas it was yesterday.It‟s just nowreached
  71. 71. Social media isthe same todayas it was yesterday.It‟s just nowreached It‟s too hard to ignore. Julia Roy Senior Manager, New Media Coach, Inc.
  72. 72. Ignoring social media in2011 is like… …ignoring Google in 1999.
  73. 73. If you havent gotten onthe train yet,dont worry, you will.
  74. 74. If you havent gotten onthe train yet,dont worry, you will. Pretty soon, youll have to.
  75. 75. If you havent gotten onthe train yet……the question is:how do you get on the train?
  76. 76. If you havent gotten on the train yet…Start by registeringa username thatis still availableon most of thepopular SocialNetworking andSocial Bookmarkingwebsites.
  77. 77. If you havent gotten onthe train yet… Watch, learn and listen – then jump on in. You can‟t understand social media until you use it.
  78. 78. SynthesisIt‟s not a fad. It‟s afundamental shift inthe way we communicate
  79. 79. Synthesis We dont have the choice onwhether we social media, the question is it. Erik Qualman
  80. 80. Bibliography Catching the tube, Putting social media to work, Executive Briefing, December 2010, Mal  online engagement, slideshare Chia - Digital Media Strategist - http://www.slideshare.net/malchia  Social marketing playbook, Bryan Wiener, Jeremiah Owyang,Jeff Pulver,Gregory Galant, The Mobile Internet Report, Morgan Stanley, December 2009 Pete Cashmore, Randall Rothenberg Internet Trends, Morgan Stanley, April 2010  Social Media: Hype, Hell or Hope, Rick Mans, Global Social Media Lead at Cap Gemini The 5 components of a complete social media program, Adam Kleinberg - CEO of  How organisations can harness the power of Web 2.0 Traction, November 2010  WWW 3.0, Jenny Williams IS YOUR BRAND SEXY* ENOUGH FOR SOCIAL MEDIA? Robbert faase  Social: A closer look at behaviour on YouTube & Facebook, September 2010, iab The Future of Social Media, Tom Ollerton,  Social Media Sharing Trends 2010, Rewind 2010 Social and digital media, www.paratuscommunications.com  Twitter Crushes Facebook for Marketing, Barbara E. Hernandez ,December 2010 Social Media Communication, slideshare  DEMOGRAPHICS Jan 2011, Facebook’s Ad Platform Social Business by Design, David Armano - Dachis Group  Fancy Facebook Fan Pages - A Step By Step Guide Olaf Nitz Social Media for Business, PresentationAdvisors  The Science of Facebook, The science of social networking. Dan Zarrella - Social Media WHAT THE F**K IS SOCIAL MEDIA NOW? Espresso- http://brandinfiltration.com/wtf Scientist Five Tips for Landing Page Optimization, Tom Wentworth  facebook-inside-out, TIJS VROLIX,  I’M ON FA C E B O O K NOW WHAT?!, Jesse Desjardins Key Digital Trends for 2011, December 2010, Noah Elkin - Debra Aho Williamson - David  SalesTweets: How to Boost Sales via Smart Chirps, Pattie Simone Hallerman  Twitter Crushes Facebook for Marketing, Barbara E. Hernandez 5 steps to exploring social media using visualthinking, Jocelyn Wallace  Social CRM, How businesses can use Twitter to increase sales. Tatyana Kanzaveli Social Media and you, Dani Nordin  Twitter Success Stories, How 11 companies are achieving their marketing objectives, Ann Handley, Shelley Ryan, Allen Weiss, MARKETINGPROFS LLC N2 Social media HUB 101, What is social media really about?, Riku Vassinen  Using Linkedin for business, P. Jay Massey Social CRM: Connecting Online Communities with CRM, Jamie Grenney, Ryan Ellis, Mark  Mashable’s twitter guide book Brundage  The twitter book, Tim O’Reilly – Sarah Milstein Search + Social:How to Get More from Your Organic Marketing, Rand Fishkin, CEO + Co-  Twitter for business, Laura Fitton founder SEOmoz, December 2010  140 twitter marketing tips, David Spinks  How to use linkedin for promoting your business, Robin Goel Social Business Forecast: 2011 The Year of Integration, December 2010, Jeremiah Owyang  Linkedin Extras for SlideShare Pro Users - Industry Analyst  Guy Kawasaki’s 10 ways to use Linkedin The Future of Social Media, Graeme Wood  THEME DEVELOPMENT, an introduction to the basics of theming with WordPress, Thad Digital Strangelove (or How I Learned To Stop Worrying & Love The Internet), Allender  Starting a blog, Dr. Corinne Weisgerber The Social Graph Call, Wedbush Securities, November 2010,  10 ways to a killer blog, Robert and Maryam Scoble NAVIGUER DANS LE CHAOS, UNE ÉTUDE SUR LES MÉDIAS SOCIAUX, LUC-ANDRÉ CORMIER  How to Build a Blog, Mark James Normand Social Media @ FORD, Scott Monty, November 2010  IS3241 Enterprise Social Systems, Technology Presentation, GameCheck  Slideshare Zeitgeist 2010, creative commons.org How the Fortune 500 Use Social Media to Grow Sales and Revenue, Jamie Turner  Channeling your inner youtube, Brad Richardson Fashion and Digital Trends, Tom Ollerton  How to create viral videos?m,November 2010, Tim Ho Social Media in Four Minutes (or less), Tom Ollerton  http://technmarketing.com/web/top-6-ways-to-benefit-from-twitter/  http://technmarketing.com/web/ten-things-you-must-know-before-using-twitter/ Social Networking Past, Present, Future, Mark Suster  http://technmarketing.com/web/top-5-reasons-to-tweet/ Designing for interaction, Interfaces for socializing, Daniel Burka  How to Pick Up Followers on Twitter, Guy Kawasaki New business opportunities in retail, Hege Tenno What is social media one year later, Espresso- http://brandinfiltration.com OUT OF THE FISHBOWL, Marta Kagan Managing Director US | Espresso, Illusions of Empowerment, Re-interpreting the Social Media Dream, Corinne Weisgerber
  81. 81. If you were interested in this presentation,you may be interested in this one as well…
  82. 82. Author: Jean-François MESSIER Global New Technologies Director at Mercuri International Email: jfmessier@mercurifr.comPhoto CreditAll photos in this presentation were purchased on iStockPhoto.com.All logos or brand references are the copyright of their respective owners.Slides from this document may not be repurposed without express written consent. Send permission requests tojfmessier@mercurifr.com

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