3. Customer RetentionIt costs …as it does to keep an existing one. to times asmuch to acquire anew customer…
3. Customer RetentionIt costs So it would be smart to use social media as a tool to keep customers loyal and engaged…
3. Customer Retention ’s IdeaStormis an online community that allows users tosubmit ideas for new products orimprovements to existing ones 30% drop in negative sentiment!
3. Customer Retention noticed that people were complaining about the company on Twitter. They started tweeting back to the disgruntled customers.
3. Customer Retention Customers went from being disgruntled to being brand advocates — all because they were pleasantly surprised when reached out to them via Twitter and helped solve their problems.
3. Customer Retention set up a account on April 8, 2008, and helped users in need.
3. Customer Retention Virgin uses to make it easy to build relationships, not only with other customers, but with the airline itself. Happy customers means returning customers, and it appears that Virgin America gets that.
3. Customer Retention Many people travelling make memories. So it just makes sense for , a photo sharing community, to be part of the social media tools being used.
3. Customer Retention Jet blue uses 3,777 items
3. Customer Retention Delta uses and caused a huge buzz. 2 million views
3. Customer Retention“Admirersdubbed the 33-year-old Atlantawoman“Deltalina,” acombination ofthe airline’sname andAngelina Jolie,who they say she 2 million viewsresembles.”
3. Customer Retention In 2009 , because of the Icelandic volcano, KLM was the first airline to use & to offer people an alternative channel to rebook their flights.
3. Customer Retention In 2009 , because of the Icelandic volcano, KLM was the first airline to use & 59,000 followers
3. Customer Retention Southwest Air uses If you spend any amount of time on Twitter it is hard not to notice somebody talking to or about airlines.
3. Customer Retention They use it a number of ways… Travel advisories
3. Customer Retention They use it a number of ways… Travel advisories Customer service Pointing followers to interesting posts…. Regular fun chit-chat Informing SouthWest customers of great places to eat during layovers or delays
4. eCommerce ’s ROI just for sending out a tweet might look something like this:1.5 million followers 50,000 followers who see the tweet 500 followers who click on the link 50 purchasers based on the tweet $25,000 in sales: 50 purchases x $500
4. eCommerceBy the end of 2009, hadgeneratedin sales from alone.
5. Lead Generation The fishnet = Value you share
5. Lead Generation Push and pull audience to your fishnet Value
5. Lead Generation Push and pull audience to your fishnet Value
5. Lead Generation Remove barriers to entry. People are lazy. Value
5. Lead Generation Tweet the titles of all articles you have written, and each URL, so your followers can find them easily. Value
5. Lead Generation Use Twitter as a way to grow your networks on other social media channels. It can be the hub of your social media wheel, with each channel a spoke. Value
5. Lead Generation Tweet 80% content your readers will find helpful and 20% self promotion. A good mix will get you farther than 100% promotion. Value
5. Lead Generation Follow people who retweet your content in order to build relationships with people who value what you share. ValueFind out who is tweeting yourlinks with Backtweetshttp://backtweets.com/
5. Lead Generation Don’t do this. People are lazy. Don’t ask people to fill out 10 fields of Value personal information.
5. Lead Generation Do this. People are lazy. Make it easy to get started. Value
5. Lead Generation Or this. People are lazy. Value
5. Lead Generation Not to many ! People are lazy. Value
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