Global Database Management & 
Analytics Platform 
- - - 
Powered By: 
www.dataservicesinc.com
Introduction 
MarketView was designed to 
meet the specific needs of today’s 
Database Marketer. With 
advanced, yet user-...
Combine & Standardize Multiple Data Silos 
Input Files: 
Compiled List Transactional Database Prospect Database 
www.datas...
Features 
Advanced Segmentation 
MarketView allows even the most 
non-technical marketer to create 
and execute “train-of-...
MarketView Selection Tree 
Screenshot 
www.dataservicesinc.com
Features 
Data Analytics 
MarketView provides advanced, 
customized reporting that can be used to 
effectively analyze cus...
MarketView Dashboard Screenshot 
www.dataservicesinc.com
Features 
Customer/Product Analysis 
Effectively analyze customer response 
and buying behavior in order to reveal 
insigh...
Cross-Product Analysis Report 
Screenshot 
www.dataservicesinc.com
Features 
Campaign Management 
Easily create campaigns based on even 
the most complex segmentation sets and 
business/RFM...
Features 
DSIemail Platform Integration 
MarketView is seamlessly integrated for 
one-click transmission of segments 
crea...
Features 
Customized Lead Scoring 
Pairing MarketView with DSIemail 
or another integrated ESPs 
platform allows users to ...
Database Services 
Data Quality & File Preparation 
Even the most state-of-the-art 
database platform will be useless if 
...
Database Services 
Data Enhancement & Append 
Add your data’s missing pieces and take 
full advantage of the segmentation ...
Database Services 
Customer Profiling & Modeling 
Who are your best customers ? How 
can you make campaigns more 
efficien...
What’s Next? 
Planned Platform Integration 
www.dataservicesinc.com 
CRM 
Marketing 
Automation 
And More…
About Data Services, Inc. 
Founded in 1967, Data Services is a leading provider of 
data management and multichannel servi...
THANK YOU! 
Data Services, Inc. 
31516 Winterplace Pkwy 
Salisbury MD, 21804-1883 
Contact Us: 
Toll Free: (800) 432-4066 ...
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MarketView Data Management Platform | Data Services, Inc.

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Data Services' MarketView Data Management & Analytics Platform provides direct & data-driven marketers with a 360 degree view of their US & int'l marketing databases with advanced tools for database segmentation, customer/data analytics, data visualization, business intelligence, campaign management, cross-product analysis, marketing channel affinity reporting as well as a seamless connection to Data Services DSIemail Broadcasting Platform all in a seamless online platform requiring no software downloads.

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MarketView Data Management Platform | Data Services, Inc.

  1. 1. Global Database Management & Analytics Platform - - - Powered By: www.dataservicesinc.com
  2. 2. Introduction MarketView was designed to meet the specific needs of today’s Database Marketer. With advanced, yet user-friendly, tools for data segmentation, customer/buyer/data analysis, campaign management, email marketing and much more, MarketView provides the complete range of functionality required for all your data-driven marketing initiatives. www.dataservicesinc.com
  3. 3. Combine & Standardize Multiple Data Silos Input Files: Compiled List Transactional Database Prospect Database www.dataservicesinc.com Spreadsheets for Various One-Off Projects Data Standardization & Hygiene Appended / Modeled Data Flag & Remove Duplicates Based on Priority; Merge Data Core Database Campaign Analysis & Creation Email Deployments Data Export for Postal, Phone & Other Campaigns Reporting
  4. 4. Features Advanced Segmentation MarketView allows even the most non-technical marketer to create and execute “train-of-thought” queries, create on-the-fly data sets involving the most advanced segmentation criteria and run custom analytical reports by campaign and/or segment. www.dataservicesinc.com
  5. 5. MarketView Selection Tree Screenshot www.dataservicesinc.com
  6. 6. Features Data Analytics MarketView provides advanced, customized reporting that can be used to effectively analyze customer behavior and inform marketing initiatives. Standard Reports Include: - Cross Analysis (Buyers of ‘X’ also bought ‘Y’) - Value By Source/Key - Channel Buying History www.dataservicesinc.com
  7. 7. MarketView Dashboard Screenshot www.dataservicesinc.com
  8. 8. Features Customer/Product Analysis Effectively analyze customer response and buying behavior in order to reveal insights with regard to both channel affinity and cross-product connectivity. Such data can be immediately leveraged to inform segmentation and subsequent campaign creative. www.dataservicesinc.com
  9. 9. Cross-Product Analysis Report Screenshot www.dataservicesinc.com
  10. 10. Features Campaign Management Easily create campaigns based on even the most complex segmentation sets and business/RFM analytics. Quickly create and process queries and campaign outputs for immediate response to changing market conditions with MarketView‘s Campaign Management module. www.dataservicesinc.com
  11. 11. Features DSIemail Platform Integration MarketView is seamlessly integrated for one-click transmission of segments created in MarketView into the DSIemail Platform. Marketers receive all the tools they need to effectively create, transmit, track and benchmark their campaigns in one easy-to-use online platform. www.dataservicesinc.com
  12. 12. Features Customized Lead Scoring Pairing MarketView with DSIemail or another integrated ESPs platform allows users to create customized lead scoring programs based on a point system tied to customer / prospect interaction with email campaigns, e.g. opens and clicks as well as transactional and other elements. www.dataservicesinc.com
  13. 13. Database Services Data Quality & File Preparation Even the most state-of-the-art database platform will be useless if your data is not validated and optimized. Data Services has 45+ years experience in validating & enhancing US & Int’l B2B & B2C databases involving postal, email & phone data from 240 countries & territories. www.dataservicesinc.com
  14. 14. Database Services Data Enhancement & Append Add your data’s missing pieces and take full advantage of the segmentation functionality available within MarketView by appending demographic, transactional, behavioral and/or business data onto your file. DSI offers over 120+ B2C elements and over 40+ B2B elements available for append to your database. www.dataservicesinc.com
  15. 15. Database Services Customer Profiling & Modeling Who are your best customers ? How can you make campaigns more efficient? What segments should be mailed more/less? All questions that can be answered by creating an accurate profile of those in your database. Data Services offers a full range of models to meet your goals. www.dataservicesinc.com
  16. 16. What’s Next? Planned Platform Integration www.dataservicesinc.com CRM Marketing Automation And More…
  17. 17. About Data Services, Inc. Founded in 1967, Data Services is a leading provider of data management and multichannel services to a global client base spanning both geographic locations and industrial verticals. With state-of-the-art platforms, including MarketView, and services for US, Canadian & International Data Quality, Data Appending, Customer Profiling/Modeling, Email Broadcasting, and much more, Data Services, Inc. provides a one-stop-shop for your worldwide data management and multi-channel marketing needs! www.dataservicesinc.com
  18. 18. THANK YOU! Data Services, Inc. 31516 Winterplace Pkwy Salisbury MD, 21804-1883 Contact Us: Toll Free: (800) 432-4066 International: +1 (410) 546-2206 Email: DSIsales@dataservicesinc.com www.dataservicesinc.com
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